{"id":11811,"date":"2023-03-17T13:44:23","date_gmt":"2023-03-17T20:44:23","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11811"},"modified":"2023-05-10T10:17:17","modified_gmt":"2023-05-10T17:17:17","slug":"spring-clean-your-marketing-strategy-5-tips-for-getting-to-know-your-target-audience-better","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/spring-clean-your-marketing-strategy-5-tips-for-getting-to-know-your-target-audience-better\/","title":{"rendered":"Spring Clean Your Marketing Strategy: 5 Tips for Getting to Know Your Target Audience Better"},"content":{"rendered":"

Your customers are the most critical piece to your business – and getting to know them well is crucial. Consumer media viewing habits and buying habits continually change, and each target audience is unique<\/a> in how they want to be reached by brands, what products they buy, and which services they\u2019re looking for. Audiences are also consuming content in more ways than ever – from TV to streaming, podcasts to news websites.\u00a0<\/span>\u00a0<\/span><\/p>\n

With spring in full bloom, everyone is coming out of hibernation, making now the perfect time to reintroduce your brand to the masses. It\u2019s also an excellent time to refamiliarize yourself with your target audience. Consider it a spring cleaning of sorts. By doing so, old strategies can be given new life with a little bit of dusting and polish. <\/span>\u00a0<\/span><\/p>\n

Here are our tips for spring-cleaning your marketing strategy: <\/span>\u00a0<\/span><\/p>\n

1. Revisit Customer Personas<\/span><\/b><\/h2>\n

Who is your target audience? Women? Men? <\/span>Boomers?<\/span><\/a> Millennials?<\/span><\/a> Revisit who benefits from your product or service and identify if their demographics have changed since the last time you reviewed customer persona profiles<\/a>. Add or update any new interests or hobbies they might have acquired, their purchasing power and intentions, where they\u2019re located, and what motivates them.\u00a0<\/span>\u00a0<\/span><\/p>\n

Refreshing your customer persona profiles is key to knowing your target audience, which can help inform your ad creative in new ways. For example, if you find your target audience prefers indie music, you can use that genre in ad creative to catch their attention. It can also help determine the best ways to reach them and on what platforms. <\/span>HubSpot has a great resource that can help create these personas.<\/span><\/a><\/p>\n

2. Revisit the Customer Journey<\/span><\/b><\/h2>\n

When did you last consider your customer\u2019s buying journey? Take some time to revisit the buying cycle and alleviate pain points where appropriate. This means giving your website an audit, clicking on your digital ads, visiting your brick-and-mortar location, and so on.<\/span><\/p>\n

Another way to create a better user experience is to ask engaging questions to get important feedback. Survey emails are a great way to ask for ratings and reviews, which are also key in measuring your customer\u2019s happiness. As the cherry on top, reviews are also key for prospects. New research from BrightLocal finds that <\/span>49% of consumers<\/span><\/a> trust reviews as much as personal recommendations from friends and family members.<\/span><\/p>\n

3. Learn More About Audiences with Insights & Industry Trends<\/span><\/b><\/h2>\n

Speaking of new research, keeping up with industry trends and news can give you ideas to adjust your marketing strategy to ensure your brand remains competitive and relevant. Original research and e-books are also great places to gather information about a target audience\u2019s mindset.\u00a0<\/span>\u00a0<\/span><\/p>\n