{"id":11986,"date":"2023-04-05T22:42:55","date_gmt":"2023-04-06T05:42:55","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11986"},"modified":"2024-03-08T09:26:11","modified_gmt":"2024-03-08T16:26:11","slug":"plumber-advertising-10-ideas-and-tips","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/plumber-advertising","title":{"rendered":"Plumber Advertising: 10 Ideas and Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Advertising can be tricky, but we\u2019ve got you covered with tips and tricks to help get the word out, increase brand awareness, generate leads, and become a fixture in the community.\u00a0\u00a0<\/span><\/p>\n<h2><strong>Plumber Advertising Channels<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Plumbing and home services brands can capture consumers&#8217; attention in many ways, from TV and streaming advertising to digital tactics on the web, print, and more.\u00a0<\/span><\/p>\n<p><b>Television &amp; Streaming<br \/>\n<\/b><span style=\"font-weight: 400;\">On average, Americans spend 5 \u00bd hours watching broadcast or cable TV daily, making it a popular platform for brands to reach audiences to create brand awareness and influence a viewer\u2019s purchasing decisions in visually creative ways. There are also several types a brand can consider including broadcast and streaming TV advertisements, content sponsorships such as weather integrations, lifestyle show appearances, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/the-ultimate-guide-to-tv-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TV advertising<\/span><\/a><span style=\"font-weight: 400;\"> is still extremely effective and the <\/span><a href=\"https:\/\/www.statista.com\/topics\/5052\/television-advertising-in-the-us\/#topicHeader__wrapper\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">second-most profitable advertising medium in the United States<\/span><\/a><span style=\"font-weight: 400;\">. For home service providers, advertising via broadcast TV gets even better. According to Nielsen Scarborough and TVB, home improvement intenders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are reached by broadcast in the past day (3 in 4)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Believe TV is the most influential media for awareness (2 in 5)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Watch local news (1 in 2)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trust local news as a media source (8 in 10)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Meanwhile:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">8 in 10 are streaming viewers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 in 4 use ad-supported streaming services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">9 in 10 are reached when TV is combined with streaming<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To top things off, TV and streaming ad campaigns have many benefits, including: <\/span><\/p>\n<p><b>Low Cost &amp; High ROI<br \/>\n<\/b><span style=\"font-weight: 400;\">\u201cTV can be scary for people who don\u2019t understand how the cost works. It looks really expensive, but it\u2019s not,\u201d says Duane Charping, CEO of Roof Fix in San Antonio. \u201cIt\u2019s probably the smartest marketing strategy I\u2019ve ever chosen because it\u2019s by far the least expensive with the biggest turnaround.\u201d <\/span><\/p>\n<p><b>Attribution and Measurement<br \/>\n<\/b><span style=\"font-weight: 400;\">TV\u2019s measurement capabilities have grown immensely in the last few years. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TEGNA Attribution<\/span><\/a><span style=\"font-weight: 400;\">, for example, <\/span><span style=\"font-weight: 400;\">collects real-time data to connect viewership to outcome metrics such as website visits and app downloads. This data can be used to prove the value of TV\/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.<\/span><\/p>\n<p><b>Targeting Ideal Audiences<br \/>\n<\/b><span style=\"font-weight: 400;\">Whether your brand is trying to reach <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/national-vs-local-tv-advertising-which-is-right-for-you\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">local or national audiences<\/span><\/a><span style=\"font-weight: 400;\">, TV advertising allows advertisers to tailor their message to a specific audience by targeting specific demographics and geographic locations.<\/span><\/p>\n<p><b>Reach an Attentive Audience with High Recall<br \/>\n<\/b><span style=\"font-weight: 400;\">TV demands attention, and when ads are delivered on a big screen, brands get it. <\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/tv-ads-draw-more-attention-than-any-other-format\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">CivicScience found<\/span><\/a><span style=\"font-weight: 400;\"> that 25% of US adults pay the most attention to TV ads compared to ads viewed online, on social media, radio, billboards, newspapers, and magazines. MediaScience also finds that viewers are <\/span><a href=\"https:\/\/www.fiercevideo.com\/advertising\/viewers-more-likely-remember-tv-ads-mobile-ads-comcast\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">more likely to remember TV ads than mobile ads<\/span><\/a><span style=\"font-weight: 400;\"> by 40%. <\/span><\/p>\n<ul>\n<li><b>Create Memorable Branding in Creative Ways: <\/b><span style=\"font-weight: 400;\">There are a lot of fun and creative ways to develop messaging, and you can have different creative messages for different programs or targets you&#8217;re trying to attract. When audiences become captivated and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/3-advertising-takeaways-from-super-bowl-lvii-linear-tv-crowned-champion-and-the-importance-of-making-emotional-connections\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">emotionally connected to an ad<\/span><\/a><span style=\"font-weight: 400;\">, it improves brand awareness, ad recall and increases purchase intent. By leveraging sound and enticing visuals, commercials make brands memorable, which improves brand awareness and increases ad recall. <\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Develop Brand Trust Trust Through Halo &amp; Hollywood Effect: <\/b><span style=\"font-weight: 400;\">Trust is crucial for TV and advertising, and TVB found that <\/span><a href=\"https:\/\/www.tvb.org\/research-measurement-analytics\/research\/category-studies\/media-comparisons-study-open-member-content\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">local broadcast news is the most trusted platform <\/span><\/a><span style=\"font-weight: 400;\">for viewers. That <a href=\"https:\/\/www.tegna.com\/advertise\/halo-effect\" target=\"_blank\" rel=\"noopener\">trust halo<\/a> extends to brands that advertise alongside this trusted content. Additional <\/span><a href=\"https:\/\/www.newsworks.org.uk\/research\/ipa-databank-study-2021\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">studies have shown<\/span><\/a><span style=\"font-weight: 400;\"> that consumers are more likely to trust &#8211; and buy from &#8211; brands that advertise alongside sources of information they trust, such as local TV news stations.<\/span><\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.tegna.com\/advertise\/millennial-study\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12351 aligncenter\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png\" alt=\"Millennial Study CTA\" width=\"720\" height=\"186\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-320x83.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min.png 971w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/h2>\n<h2><b>Digital Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to TV and streaming, digital tactics can act as a perfect complement to your marketing strategy to reinforce messages among consumers actively engaged with home improvement content. There are several ad types and tactics a brand can consider. TEGNA\u2019s award-winning local websites and apps are one way to reach loyal users with video and display ads, high-impact units, and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/native-advertising-defined-explored\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">native advertising<\/span><\/a><span style=\"font-weight: 400;\">. These ad types can be further amplified with precision audience targeting, geofencing, <a href=\"https:\/\/www.tegna.com\/advertise\/breaking-down-the-basics-of-retargeting\/\" target=\"_blank\" rel=\"noopener\">retargeting<\/a>, and brand-new first-party audience targeting tools, such as <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TEGNA\u2019s AudienceOne<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, according to Nielsen Scarborough, TVB, and MRI-Simmons, home improvement intenders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look at ads on local news sites (9 in 10)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be reached with TV when combined with a local station site (8 in 10)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit a local station site\/app in the past 30 days (2 in 3)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trust local station sites (7 in 10)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are 35% more likely to be influenced by display ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are 83% more likely to be influenced by native ads<\/span><\/li>\n<\/ul>\n<h2><strong>What is the Best Platform to Advertise a Plumbing Business?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While there are benefits to each channel, it\u2019s important to view a marketing strategy cohesively. By combining the power of digital channels, television, and out-of-home campaigns, your team can create a cross-channel strategy to engage more potential customers. Each touchpoint in a customer\u2019s journey should work to facilitate trust while building brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, specific channels such as local news and locally owned websites can help ensure you reach the right audience in a specific area. Focusing on local media outlets can boost sales for a plumbing business while mitigating wasted ad spend.\u00a0<\/span><\/p>\n<h2><strong>Plumber Advertising Strategies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Plumbing companies of all shapes and sizes can benefit from TV advertising if it\u2019s done right. It is not a one-size-fits-all approach and infinite options exist for executing it when working with a TV station. Any brand looking to grow business, create awareness, and drive sales\/results will benefit from running TV ad campaigns with the following strategies.<\/span><\/p>\n<p><b>Advertise on TV<br \/>\n<\/b><span style=\"font-weight: 400;\">Direct-to-consumer home improvement companies, such as plumbers,\u00a0 greatly benefit from TV advertising. One big ticket coming in as a lead from one commercial could pay for the whole campaign, not even considering future clients and branding\/awareness benefits.<\/span><\/p>\n<p><b>Focus on local channels<br \/>\n<\/b><a href=\"https:\/\/www.tegna.com\/advertise\/tips-for-advertising-locally\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Local TV advertising<\/span><\/a><span style=\"font-weight: 400;\"> is a good starting place for plumbers because of the ability to target a specific audience in a specific area, generate trust, build brand awareness, and show off their commitment to the local community by participating in local events.\u00a0<\/span><\/p>\n<p><b>Understand your target market<br \/>\n<\/b><span style=\"font-weight: 400;\">To reach your target audience, you must understand what demographic you are trying to reach. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/3-tips-for-home-service-brands-looking-to-reach-a-spring-cleaning-audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Use these five tips to get to know your target market better<\/span><\/a><span style=\"font-weight: 400;\">. They include revisiting <a href=\"https:\/\/www.tegna.com\/advertise\/how-to-create-marketing-persona-profiles\/\" target=\"_blank\" rel=\"noopener\">customer personas<\/a>, revisiting the customer journey, following industry trends, and learning the importance of collecting first-party data and diving deep into measurement and analytics. <\/span><\/p>\n<p><b>Create memorable creative<br \/>\n<\/b><span style=\"font-weight: 400;\">Memorable creative will help your business stand out. Aim to capture the viewer\u2019s attention. To tell a compelling story to increase brand loyalty, you can use <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/3-advertising-takeaways-from-super-bowl-lvii-linear-tv-crowned-champion-and-the-importance-of-making-emotional-connections\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Farmer\u2019s Dog<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/how-google-won-the-2020-super-bowl-with-its-loretta-ad\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Google\u2019s Loretta<\/span><\/a><span style=\"font-weight: 400;\"> as examples of emotional storytelling or <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-by-the-yard\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">By The Yard<\/span><\/a><span style=\"font-weight: 400;\"> for a humorous approach.\u00a0<\/span><\/p>\n<p><b>Track campaign success<br \/>\n<\/b><span style=\"font-weight: 400;\">Determine which channels have been successful and invest more capital there. Tools like <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TEGNA Attribution<\/span><\/a><span style=\"font-weight: 400;\"> can help you know which campaigns are delivering the best results for your brand.\u00a0<\/span><\/p>\n<h2><b>Examples of Successful Plumber Advertisements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From understanding consumer media habits to custom research, TEGNA has partnered with several plumbers nationwide to help them connect with ideal audiences through traditional commercials, lifestyle show integrations, sponsorship opportunities, and more. Here are three examples of how we work with brands to create and showcase great ads that deliver tangible results.\u00a0<\/span><\/p>\n<h3><b>KENS5 Helps Beyer Bend Over Backwards<\/b><\/h3>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"KENS - Home Services - Plumbing - Beyer Plumbing\" src=\"https:\/\/player.vimeo.com\/video\/812221348?h=fb1c3a348f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3><b>Price Brothers Recruit the Best with WCNC<\/b><\/h3>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"WCNC - Recruitment - Price Brothers Plumbing\" src=\"https:\/\/player.vimeo.com\/video\/821696895?h=3fed5dc367&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3><b>Anderson Plumbing &amp; Heating Sponsors \u201cNews 8 Right Now\u201d \u200b<\/b><\/h3>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"2023 - WFAA - Home Services - Plumbing - Anderson Plumbing &amp;amp; Heating\" src=\"https:\/\/player.vimeo.com\/video\/812221571?h=746d77791d&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">TV advertising has worked and driven tangible results for thousands of our partners, helping to make TV the <\/span><a href=\"https:\/\/www.statista.com\/topics\/5052\/television-advertising-in-the-us\/#topicHeader__wrapper\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">second most profitable advertising medium in the United States<\/span><\/a><span style=\"font-weight: 400;\">. Advertising, especially alongside trusted local news broadcasts, reaffirms a brand\u2019s place in the community and showcases that your brand can also be trusted with the right amount of frequency and exposure to target audiences. By aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.<\/span><\/p>\n<h2><b>About TEGNA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TEGNA delivers proven results through simplified multi-platform advertising solutions that connect your business to the audiences that matter most via <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/broadcast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Broadcast TV<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OTT Advertising<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital Solutions<\/span><\/a><span style=\"font-weight: 400;\">, including Targeted Display &amp; Retargeting,\u200b as well as campaign measurement \u200band optimization with \u200b<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TEGNA Attribution<\/span><\/a><span style=\"font-weight: 400;\">. \u200bTEGNA stations also offer a variety of customizable content sponsorships, as illustrated above.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let\u2019s get in touch<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re thinking of amplifying your brand\u2019s TV efforts, <a href=\"https:\/\/www.tegna.com\/advertise\/how-to-market-to-homeowners\/\" target=\"_blank\" rel=\"noopener\">advertising to homeowners<\/a>, or joining TEGNA affiliates to serve the greater good of our communities.\u00a0<\/span><\/p>\n<h2><a href=\"https:\/\/www.tegna.com\/advertise\/millennial-study\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12351 aligncenter\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png\" alt=\"Millennial Study CTA\" width=\"720\" height=\"186\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-320x83.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min.png 971w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>April showers bring May flowers, but you&#8217;re looking at a swamp if the rain isn\u2019t draining. That\u2019s where your plumbing business comes in. You have all the tools to help your service area, but how do you connect with audiences to let them know you\u2019re the main line for the job?\u00a0<\/p>\n","protected":false},"author":4,"featured_media":12186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,59],"tags":[119],"class_list":["post-11986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-tips","category-home-services","tag-plumber-advertising","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11986"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12186"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}