
{"id":11988,"date":"2023-04-03T07:27:20","date_gmt":"2023-04-03T14:27:20","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11988"},"modified":"2023-04-03T09:37:45","modified_gmt":"2023-04-03T16:37:45","slug":"ask-chatgpt-why-should-i-advertise-with-tegna","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/ask-chatgpt-why-should-i-advertise-with-tegna\/","title":{"rendered":"Ask ChatGPT: Why Should I Advertise with TEGNA?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">We asked ChatGPT, \u201cWhy Should I Advertise with TEGNA?\u201d Here\u2019s what the chatbot came up with.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">TEGNA is a media company that operates numerous television stations, digital platforms, and marketing services across the United States. Here are a few reasons why you may want to consider advertising with TEGNA:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Large Audience Reach:<\/span><\/b><span data-contrast=\"auto\"> TEGNA has a wide audience reach through its various television stations, digital platforms, and marketing services. This can be beneficial for businesses looking to reach a large number of potential customers.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Targeted Advertising:<\/span><\/b><span data-contrast=\"auto\"> TEGNA offers advanced targeting capabilities, allowing businesses to reach specific audiences based on factors such as location, interests, and behavior. This can help ensure that your ads are seen by the right people at the right time.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Customizable Advertising Solutions: <\/span><\/b><span data-contrast=\"auto\">TEGNA offers customizable advertising solutions that can be tailored to meet the specific needs of your business. This can include everything from ad format and placement to messaging and creative.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Data-Driven Insights:<\/span><\/b><span data-contrast=\"auto\"> TEGNA provides data-driven insights that can help businesses understand their target audiences and optimize their advertising campaigns for better results. This can include metrics such as engagement rates, click-through rates, and conversion rates.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Experienced Team:<\/span><\/b><span data-contrast=\"auto\"> TEGNA has a team of experienced advertising professionals who can help businesses develop and execute effective advertising strategies. This can be especially helpful for businesses that may not have the resources or expertise to manage their own advertising campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Overall, advertising with TEGNA can be a great way to reach a large and targeted audience, customize your advertising solutions, and gain valuable data-driven insights to optimize your campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What ChatGPT Got Right<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The chatbot must have crawled our website to pull this information because, for the most part, it is spot on. We can offer brands, both large and small, a large audience reach, targeted advertising, customizable solutions, data-driven insights, and our awesome and experienced team members to help create a campaign that delivers good business outcomes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What ChatGPT Missed<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">ChatGPT won\u2019t replace our marketing team soon, as the human touch is still needed to communicate the value of advertising with TEGNA. For example, the bot skipped over a few points that we\u2019d like to add here:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Large Audience Reach:<\/span><\/b><span data-contrast=\"auto\"> It\u2019s true, but ChatGPT failed to mention how large. We reach 41.7 million television households nationwide.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Targeted Adverting:<\/span><\/b><span data-contrast=\"auto\"> With advanced targeting solutions, we ensure our partners stay in the good company of those customers they actively seek. How advanced? We\u2019re one of the first local media publishers offering an advertising solution using first-party data with a consumer-and-privacy-first approach, TEGNA AudienceOne.\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Customizable Advertising Solutions: <\/span><\/b><span data-contrast=\"auto\">Our marketing solutions are, indeed, customizable. However, ChatGPT didn\u2019t mention all the ways outside of TV that we can get your message out to the masses. This includes <a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\">Streaming TV Advertising<\/a> with our popular suite of local <a href=\"https:\/\/www.tegna.com\/advertise\/tegna-stations-are-going-over-the-top-with-new-streaming-apps-what-does-this-mean-for-advertisers\/\" target=\"_blank\" rel=\"noopener\">TEGNA station streaming+ apps<\/a>, Lifestyle show integrations, content sponsorships, digital ads, as well as multiple sponsorship opportunities on our podcasting platforms &#8211; <a href=\"https:\/\/lockedonpodcasts.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Locked On Podcast Network<\/a>\u00a0and <a href=\"https:\/\/www.vaultstudios.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Vault Studios<\/a> &#8211; to build your brand awareness and help drive new business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Data-Driven Insights:<\/span><\/b><span data-contrast=\"auto\"> Getting into the weeds here, but we offer data-driven insights in two different ways.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li data-leveltext=\"%2.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%2.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">We have <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\">TEGNA Attribution<\/a><span data-contrast=\"auto\"><span data-contrast=\"auto\">, which collects real-time data for TV and streaming shows and their accompanying advertisements. Then, it connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV\/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.<\/span><\/span><\/li>\n<li data-leveltext=\"%2.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,4],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%2.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">At every TEGNA station, we also have a research and consumer insights team dedicated to understanding consumer media habits and conducting custom research to help brands more effectively connect with their audiences. For example, check out our original research studies: <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/under-the-hood-unlocking-the-car-buyer-of-today\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Unlocking the Car Buyer of Today<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/mastering-the-millennial-mindset-of-today\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Mastering the Millennial Mindset of Today<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Experienced Team:<\/span><\/b><span data-contrast=\"auto\"> Sure, we have an experienced team. But what makes our people great is that when you partner with us, it\u2019s like having a great friend that has your best interest at heart. We are right around the corner and connected across the country, bringing a rare combination of local heart and hustle backed by national amplification and know-how. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/marketing-success-stories\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Just ask a few of our partners<\/span><\/a><span data-contrast=\"auto\">, and they\u2019ll tell you what it&#8217;s like to be in good company. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Sound Good?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The marketing experts at TEGNA are ready to learn about your unique needs to create a solution that best fits your brand. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch to talk about your marketing plans.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT, an artificial intelligence chatbot, is getting a ton of attention in the marketing world. Whether you\u2019re pro on con on using the new technology in content marketing strategies, there\u2019s one thing we can\u2019t deny: it knows exactly why your brand should be advertising with TEGNA.<\/p>\n","protected":false},"author":4,"featured_media":12020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-11988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11988"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12020"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}