{"id":11989,"date":"2023-04-03T07:27:53","date_gmt":"2023-04-03T14:27:53","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11989"},"modified":"2023-05-15T16:37:57","modified_gmt":"2023-05-15T23:37:57","slug":"summer-session-3-marketing-tips-for-summer-travel-tourism","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/summer-session-3-marketing-tips-for-summer-travel-tourism\/","title":{"rendered":"Summer Session: 3 Marketing Tips for Summer Travel &amp; Tourism\u00a0\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">From <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=SSeXi3zZQVk\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">theme parks<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-roaring-results-with-kusa-the-wild-animal-sanctuary-2\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">zoos<\/span><\/a><span data-contrast=\"auto\">, retail to <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-watn-serves-great-results-with-tcby-andy-bs-entertainment\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">ice cream shops<\/span><\/a><span data-contrast=\"auto\">, and everything in between, now is the time to begin prep for consumers heading out for summer travel. Here are three tips from Team TEGNA to capitalize on summer travel.\u00a0<\/span><\/p>\n<h3>1. Know the Current Consumer Mindset<\/h3>\n<p><span data-contrast=\"auto\">Concerns about COVID-19 continue to lessen, and despite global economic uncertainties, Americans are more than ready to travel this summer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Verdana&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">3 in 4 American adults feel comfortable going on vacation, a stat that has stayed steady each month so far in 2023.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Verdana&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Americans\u2019 excitement to travel is at a three-year high, reaching 8.2 on a 10-point scale. <\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Verdana&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">More than 90% of Americans plan to travel in 2023, and more than half (51%) plan to travel more in 2023 than they did in 2022.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Verdana&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">While 82% of Americans will be watching their expenses more closely, 1 in 4 Americans are setting aside more than $4,000 for travel this year. The average annual travel spending is expected to hit $4,677.\u00a0<\/span><\/li>\n<\/ul>\n<h3>2. Build Brand Awareness with Broadcast TV<\/h3>\n<p><span data-contrast=\"auto\">Did you know that 68% of travelers in the US watch local TV news? They\u2019re also 18% more likely to be influenced by ads they see on TV. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">These are just a few of the <a href=\"https:\/\/www.tegna.com\/advertise\/tv-advertising-advantages\" target=\"_blank\" rel=\"noopener\">advantages offered by TV advertising<\/a>.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s because both broadcast and streaming TV advertising drive interest and awareness that kicks off the consumer journey. It is important to stay top of mind with travelers, and broadcast and streaming TV offers the ability to reach an attentive audience with high ad recall and purchase intent.\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/tv-ads-draw-more-attention-than-any-other-format\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">CivicScience found<\/span><\/a><span data-contrast=\"auto\"> that 25% of US adults pay the most attention to <a href=\"https:\/\/www.tegna.com\/advertise\/the-ultimate-guide-to-tv-advertising\/\" target=\"_blank\" rel=\"noopener\">TV ads<\/a> compared to ads viewed online, on social media, radio, billboards, newspapers, and magazines.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">On top of that, MediaScience finds that viewers are <\/span><a href=\"https:\/\/www.fiercevideo.com\/advertising\/viewers-more-likely-remember-tv-ads-mobile-ads-comcast\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">more likely to remember TV ads than mobile ads<\/span><\/a><span data-contrast=\"auto\"> by 40%.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">3. Live the Lifestyle<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Another option to reach a wide audience of those eager to hit the road is creating longer-form content. Appearances on Lifestyle shows, such as <\/span><a href=\"https:\/\/www.12news.com\/arizona-midday\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">12News\u2019 Arizona Midday in Phoenix<\/span><\/a><span data-contrast=\"auto\">, allow brands to effectively showcase their business within lifestyle programming. It\u2019s also a great opportunity to align with a trusted news station and its fan base. Segments are produced in a high-quality, informative, and entertaining style to engage local viewers and increase your message reach across target areas. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To extend the reach further, these segments can also be published across multiple distribution platforms, including websites, apps, and social media.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are three examples of Lifestyle show integrations TEGNA stations have recently aired.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Explore Cochise County on Arizona Midday<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">In this segment, sponsored by Explore Cochise County, Arizona Midday host Vanessa Ramirez talks to <\/span><span data-contrast=\"none\">Dana House, owner of The Quarry in Bisbee, who shares what makes Cochise County a must-visit for foodies and outdoor fun for the family.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><a href=\"https:\/\/www.12news.com\/video\/entertainment\/television\/programs\/arizona-midday\/explore-arizona-food-fun-in-cochise-county-bisbee-the-quarry\/75-c6d9fc98-396c-4f78-9357-1732dd86f2e6\" target=\"_blank\" rel=\"noopener nofollow\"> Click here to watch now.<\/a>\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Weekend Watch in San Diego, Sponsored by Valley View Casino &amp; Hotel<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">There\u2019s so much to do in San Diego on any given weekend. They produce the Weekend Watch segment to showcase all the events and happenings for that week. Sponsored by Valley View Casino &amp; Hotel, the brand creates brand awareness and gives viewers another idea for something to do outside of the special events realm. <\/span><a href=\"https:\/\/www.cbs8.com\/article\/entertainment\/events\/weekend\/march-24-26-things-to-do-in-san-diego\/509-372b7540-6294-44b3-a88e-cb09d55336ed\" target=\"_blank\" rel=\"noopener nofollow\">Click here to view.\u00a0<\/a><\/p>\n<p><b><span data-contrast=\"auto\">Kitchen Saver Get in on The Pinellas Pepper Fest with Great Day Live<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">In March 2023, Kitchen Saver <\/span><a href=\"https:\/\/www.wtsp.com\/article\/features\/great-day-live\/kitchen-saver-transforms-the-gdl-kitchen\/67-4062d4c1-b7e5-487c-a149-2ed2c9cf9625\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">gave the Great Day Live kitchen set a makeover<\/span><\/a><span data-contrast=\"auto\">, and as a result, they create brand awareness alongside all of Great Day Live\u2019s food content. For example, the newly remodeled kitchen is a fixture for other segments that air, such as the Pinellas Pepper Fest.\u00a0<\/span><a href=\"https:\/\/www.wtsp.com\/article\/features\/great-day-live\/pinellas-pepper-fest-the-spiciest-event-of-the-year-returns-this-weekend-more-than-100-vendors-including-hot-sauces-rubs-and-pepper-plants-will-fill\/67-8ad7ebbe-d69d-4920-bb80-44fe49762405\" target=\"_blank\" rel=\"noopener nofollow\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Click here to watch now.\u00a0<\/span><\/a><\/p>\n<p><b><span data-contrast=\"auto\">Bonus: WWL\u2019s Great Day Lousiana\u2019s One Tank Trips<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">Malik Mingo hosts a program called One Tank Trips which gives viewers a first-hand look at the local activities, attractions, people, and cuisine that make each area of New Orleans so special. Several brands, such as <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trip-baton-rouges-food-scene\/289-f5f51e5f-9024-46ef-90c5-2bb30a86503a\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Visit Baton Rouge<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-renaissance-battle-house\/289-4cd99476-6b70-4a10-88ea-1f9676ebed40\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">The Battle House Renaissance Mobile and Spa<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-french-quarter-phantoms-tours\/289-8cd9381b-1e37-4f2d-a523-5e2a5c6e4e40\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">French Quarter Phantoms Tours<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-buccaneer-state-park\/289-a476ebb1-d572-4754-be64-230dc1a32712\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Buccaneer State Park <\/span><\/a><span data-contrast=\"auto\">have partnered with One Tank Trips to reach and engage potential travelers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Sound Good? Partner with TEGNA Today<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">As one of the nation\u2019s largest local media organizations and marketing partners, we\u2019re focused on making sure our advertisers can reach diverse audiences to help drive better business outcomes. <a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\">Let&#8217;s get in touch<\/a> if your brand is ready to hit the road.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:180,&quot;335559740&quot;:288}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s almost time to fill up the gas tank, book airline tickets, and pack the flip-flops and sunblock. With summer vacation on the horizon, is your brand\u2019s travel plan ready? <\/p>\n","protected":false},"author":4,"featured_media":12016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,52],"tags":[],"class_list":["post-11989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-tourism","category-best-practice-tips","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11989"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12016"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}