{"id":12189,"date":"2023-04-07T11:13:03","date_gmt":"2023-04-07T18:13:03","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12189"},"modified":"2024-02-15T10:07:05","modified_gmt":"2024-02-15T17:07:05","slug":"10-marketing-ideas-for-your-home-remodeling-business","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/10-marketing-ideas-for-your-home-remodeling-business","title":{"rendered":"10 Marketing Ideas For Your Home Remodeling Business"},"content":{"rendered":"

From garden to kitchen, bathroom to bedroom, windows to doors, and all the HVAC and plumbing<\/a> in between, how can your home remodeling brand connect to an audience looking for exactly what your brand offers? The experts at TEGNA have developed a great list of how\u00a0 advertising can help connect you to new and loyal clients and customers alike.<\/p>\n

Why Are Home Remodeling TV Advertisements Important?\u00a0<\/b><\/h2>\n

Advertising is an important part of the industry, helping to connect homeowners with the products and services they need to create their ultimate dream homes.\u00a0<\/span><\/p>\n

As viewers continue to spend more time with TV than with any medium, TV is still the top influencer on buying decisions. It\u2019s also the most efficient cost per thousand of any medium that allows you to reach people in all areas of the sales funnel.<\/span><\/p>\n

\u201cHome improvement companies with high ticket services that are B2C are the obvious brands that can benefit from TV advertising<\/a>. They advertise all the time, which makes a ton of sense,\u201d says Jeff Beacham, Local Sales Manager at TEGNA\u2019s <\/span>WGRZ<\/span><\/a> in Buffalo. \u201cIf you sell one roof, it could pay for the whole campaign and then some, not even considering future clients and branding\/awareness benefits.\u201d\u00a0<\/span><\/p>\n

\u00a0When done right, TV advertising can help:\u00a0 <\/span><\/p>\n

1. Create Awareness & Interest
\n<\/b><\/h3>\n

Homeowners may not be aware or interested in the latest trends in home remodeling, the newest products, or the latest technology available for home renovation. TV advertising can generate interest or inspire them to develop a drab space into a new wonderland.<\/span><\/span><\/p>\n

2. Education & Inspiration
\n<\/b><\/h3>\n

Once they know the options available, TV ads can educate homeowners. For example, an ad for a new kitchen appliance may provide valuable information on its energy efficiency, durability, or ease of use, helping them to make informed decisions.<\/span><\/span><\/p>\n

3. Build Trust
\n<\/b><\/h3>\n

Studies have shown<\/span><\/a> that consumers are more likely to trust \u2013 and buy from \u2013 brands that advertise alongside sources of information they trust, such as local TV news stations. Using a visual medium such as TV ads can showcase a company’s experience, quality of work, and reliability, helping to establish credibility with potential\u00a0<\/span><\/p>\n

Ultimately, the goal of advertising is to drive sales. By creating awareness, generating interest, building trust, and providing information, advertisements can help increase the likelihood of a sale.<\/span><\/p>\n

 <\/p>\n

\"Millennial<\/a><\/p>\n

How Well Do Home Improvement Ads Work?<\/b><\/h2>\n

Once seen as a major limitation, TV campaigns can be measured and tell you how effective your TV campaign is. <\/span>TEGNA Attribution<\/span><\/a> is just one example, and it collects real-time data for TV shows and their accompanying ads. Then, viewership metrics are connected to outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV\/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.\u00a0<\/span><\/p>\n

But don\u2019t take our word for it. Here is an example of a home service brand that has seen great success with TV and streaming advertising:\u00a0<\/span><\/p>\n