{"id":12306,"date":"2023-04-13T08:34:53","date_gmt":"2023-04-13T15:34:53","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12306"},"modified":"2024-08-23T11:59:14","modified_gmt":"2024-08-23T18:59:14","slug":"tegna-station-spotlight-wzzm-helps-viewers-survive-the-financial-squeeze","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegna-station-spotlight-wzzm-helps-viewers-survive-the-financial-squeeze\/","title":{"rendered":"TEGNA Station Spotlight: WZZM Helps Viewers Survive the Financial Squeeze"},"content":{"rendered":"<p><span data-contrast=\"auto\">April 18th is Tax Day, also known as the last day to submit individual income tax returns to Uncle Sam. With financial stress plaguing so many Americans this year &#8211; fears of a recession, anxiety around inflation, high gas prices, and the cost of a dozen eggs are just a few &#8211; consumers are looking to be wise about what they are doing with their returns this year. According to <\/span><a href=\"https:\/\/www.bankrate.com\/taxes\/tax-return-survey\/#counting-on-refund\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Bankrate<\/span><\/a><span data-contrast=\"auto\">:\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">75% believe their tax refunds are important to their overall financial situation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">28% plan to pay down debt\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">26% plan to put it into savings\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">That\u2019s where <a href=\"https:\/\/www.wzzm13.com\/\" target=\"_blank\" rel=\"noopener nofollow\">TEGNA\u2019s WZZM in Grand Rapids, Michigan<\/a> comes into play. With a commitment to serving the greater good of the local community, Surviving the Squeeze is a content series sharing money-saving tips and tricks to help keep the community financially happy and healthy.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What does this mean for brand advertising?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/the-ultimate-guide-to-tv-advertising\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">TV advertising<\/span><\/a><span data-contrast=\"auto\"> remains one of the <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/is-tv-advertising-still-effective\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">most-effective<\/span><\/a><span data-contrast=\"auto\"> ways a financial brand can reach a large local audience, build credibility, create brand awareness, get phones ringing, and get people visiting your website and storefront.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Better yet, TV opens up an entire world of possibilities in advertising, and it\u2019s not just limited to a 15 or 30-second ad. TV stations, such as WZZM, have opportunities for a brand to build awareness with 30-second spots, vignettes, custom sponsorships, and integrations with news, weather, traffic, and lifestyle shows. These types of sponsorships can quickly position your finance brand as the local go-to expert, resource, and thought leader in the community.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cNow more than ever, consumers need a trusted partner when it comes to financial matters,\u201d says Tom Charno, Senior Consumer Insights Specialist at TEGNA. \u201cWhen viewers see your brand aligned with a news source that they trust, it helps to increase your credibility, and better yet, you can help to make a difference in a consumer\u2019s life.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">How Do You Know if Your Local Media Campaign is Working?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">While we\u2019re helping our local communities save money, we also put our money where our mouth is, ensuring our advertising partners\u2019 ad dollars are working efficiently.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">TEGNA understands the value of planning an effective advertising campaign to drive tangible business outcomes and generate a positive return on investment. For years, advertisers have faced challenges measuring the effectiveness of their TV and Streaming campaigns. They knew it worked but couldn\u2019t directly connect the dots between a campaign and its results.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, it\u2019s a different story. <a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\">TEGNA Attribution<\/a> can identify TV and streaming ad views and connect them to website visits using closed-loop technology. This allows our partners to make better plans for spending their ad dollars in the future, maximizing campaign outcomes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cTelling our partners that by spending this amount of money on TV and this amount on OTT, they were able to generate these outcomes. It\u2019s great to work with them in that kind of consultative fashion to help them maximize their media spend,\u201d says Jessica Daigle, VP of Sales Intelligence at TEGNA.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Sound Good? Partner with TEGNA Today<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make <a href=\"https:\/\/www.tegna.com\/advertise\/is-tv-advertising-still-effective\/\" target=\"_blank\" rel=\"noopener\">TV advertising so effective<\/a>. It\u2019s worked and driven tangible results for thousands of our partners, helping to make TV the <\/span><a href=\"https:\/\/www.statista.com\/topics\/5052\/television-advertising-in-the-us\/#topicHeader__wrapper\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">second-most profitable advertising medium in the United States<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Advertising, especially alongside trusted local news broadcasts, reaffirms a brand\u2019s place in the community and showcases that your brand can also be trusted with the right amount of frequency and exposure to target audiences. By aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">TEGNA delivers proven results through simplified multi-platform advertising solutions that connect your business to the audiences that matter most via <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/broadcast\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Broadcast TV<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">OTT Advertising<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Digital Solutions<\/span><\/a><span data-contrast=\"auto\">, including Targeted Display &amp; Retargeting,\u200b as well as campaign measurement \u200band optimization with \u200b<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">TEGNA Attribution<\/span><\/a><span data-contrast=\"auto\">. \u200bTEGNA stations also offer a variety of customizable content sponsorships, as illustrated above.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch<\/span><\/a><span data-contrast=\"auto\"> if you\u2019re thinking of amplifying your brand\u2019s TV efforts or joining TEGNA affiliates to serve the greater good of our communities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA\u2019s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There\u2019s an opportunity to align with our trusted content and help consumers ease financial stress.<\/p>\n","protected":false},"author":4,"featured_media":12307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,52,87,61,295],"tags":[],"class_list":["post-12306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-station-spotlight","category-best-practice-tips","category-broadcast","category-finance","category-video","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12306"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12307"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}