{"id":12312,"date":"2023-04-20T11:58:04","date_gmt":"2023-04-20T18:58:04","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12312"},"modified":"2024-08-23T11:59:03","modified_gmt":"2024-08-23T18:59:03","slug":"wfaa-advertising-turns-frowns-upside-down-for-fastnewsmile","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/wfaa-advertising-turns-frowns-upside-down-for-fastnewsmile\/","title":{"rendered":"WFAA Advertising Turns Frowns Upside Down for FastNewSmile"},"content":{"rendered":"

With two locations tucked away and hidden in medical buildings, FastNewSmile, a dental implant provider, had the task of reaching new patients and growing the business.<\/span><\/p>\n

\u201cWe don’t have a street front where people can walk in and try your products,\u201d says Riad Almasri, Founder and prosthodontist at FastNewSmile. \u201cWe needed a way to get the message out that we are here, we exist, and we can help you with your problems.\u201d\u00a0<\/span><\/p>\n

To help build brand awareness, the team at FastNewSmile turned to <\/span>WFAA<\/span><\/a>, TEGNA\u2019s affiliate in Dallas, and began to appear on its lifestyle show, Good Morning Texas.\u00a0<\/span><\/p>\n

\u201cGood Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,\u201d says Almasri. \u201cDuring consultations, I\u2019ll ask new patients how they heard about us. They\u2019ll say something like, \u201cI saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”\u00a0<\/span><\/p>\n

\"Download<\/a><\/p>\n

Continuing The Momentum Through Different Digital Advertising Channels\u00a0<\/b><\/h2>\n

Better yet, the spots and interviews on Good Morning Texas aren\u2019t a one-and-done. Almasri will use these assets on other video platforms, such as social media, his website, and YouTube, to expand his reach.<\/span><\/p>\n

\u201cWhen you invest so much time and effort recording videos for commercials, analyzing things, and spending money on advertisements, you need to make sure that your ROI is worth that time, especially as a physician, doctor, or a dentist,\u201d he says.\u00a0<\/span><\/p>\n

Team TEGNA Excels\u00a0\u00a0\u00a0<\/b><\/h2>\n

To help with this task, Almasri relies on the good company of Juliann Delozier, an Integrated Account Executive for TEGNA at WFAA in Dallas.\u00a0<\/span><\/p>\n

\u201cI’m very fortunate to work with someone that actually looks at these numbers on a daily basis, on a weekly basis, and says, \u2018Well, you’re doing great. I’m not going to change anything,\u2019 or \u2018I feel that you’re not doing so good, and the numbers are going down here. We need to switch you up. We need to put you on a different program,\u2019\u201d says Almasri.\u00a0<\/span><\/p>\n

\u201cIf you are thinking about advertising with TEGNA, don’t second-guess yourself. Call them, make an appointment, and sit down,\u201d Almasri advises. \u201cThey will take the time to understand your business.\u201d<\/span><\/p>\n

Sound Good? Start Advertising Your Dental Business With TEGNA Today<\/b><\/h2>\n

Thinking of how you might amplify your dental brand? <\/span>Get in touch<\/span><\/a>.\u00a0<\/span><\/p>\n

\"Download<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cGood Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,\u201d says Almasri. \u201cDuring consultations, I\u2019ll ask new patients how they heard about us. They\u2019ll say something like, \u201cI saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”\u00a0<\/p>\n","protected":false},"author":4,"featured_media":12313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,84,295],"tags":[124],"class_list":["post-12312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast","category-health-care","category-video","tag-dental-implant-advertising","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12312"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12313"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}