{"id":12319,"date":"2023-04-20T12:03:25","date_gmt":"2023-04-20T19:03:25","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12319"},"modified":"2024-01-11T11:28:25","modified_gmt":"2024-01-11T18:28:25","slug":"3-successful-examples-of-dental-ads","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/successful-dental-ads","title":{"rendered":"3 Successful Examples of Dental Ads"},"content":{"rendered":"

Some good news for dentists is uncovered in TEGNA\u2019s new e-book – Checking the Pulse of Today\u2019s Healthcare Consumer.<\/a><\/em> While 46% of consumers delayed or avoided medical care due to the pandemic last year, this year is shaping up differently: more consumers are planning routine dental care visits than last year.<\/p>\n

As consumers continue their return to in-person appointments, now is the perfect time to get in front of audiences with the right TV ad campaign. After all,<\/span> TV advertising is still an extremely effective way<\/span><\/a> to attract new patients and can also remind those you haven\u2019t seen in a while to come on in.<\/span><\/p>\n

Brace yourself. Here\u2019s our guide for successful TV ad campaigns for dental practices.<\/span><\/p>\n

An Overview of Dental Advertisements<\/b><\/h2>\n

When it comes to attracting new clients, it\u2019s important for dental offices to consider how they plan on marketing their businesses. With great local advertising options<\/a> to choose from, such as out-of-home, newspapers, paid search, or local news, it can be difficult to determine where to begin.<\/span><\/p>\n

TV advertising remains one of the top ways traditional dental and cosmetic dentistry brands<\/a> can generate business and should always be considered when putting together a great media plan.<\/span><\/a> TV ads are visual mediums, usually 15 to 30 seconds long, that tell a brand\u2019s story and show off its products or services with the goal of getting the viewer to take action.\u00a0<\/span><\/p>\n

TV ads also allow dental brands to build brand awareness among a national audience or connect to live and local audiences. By creating emotional connections, leveraging the power of celebrity, or leaning on nostalgia, TV ads can help a brand get the phones ringing and get people visiting the brand website or brick-and-mortar location.\u00a0<\/span><\/p>\n

\"Download<\/a><\/p>\n

How Can I Promote My Dental Service?<\/b><\/h2>\n

There are numerous channels for promoting dental services. Any great media plan will consist of numerous touchpoints. Dental services should also focus on channels that target hyper-locally, such as TV, local news sites, local newspapers, and billboards.<\/span><\/p>\n

In the world of TV advertising, there are several types a brand can consider. Depending on your brand goals, you can utilize 15-to-30-second spots on Broadcast, Streaming, and Digital platforms. These spots can be national or local (<\/span>find out which is right for you<\/span><\/a>) or a combination of both.<\/span><\/p>\n

There are more than a mouthful of other ways to advertise your brand using TV advertising.<\/span><\/p>\n

With TEGNA stations, for example, Lifestyle shows bring viewers informative and entertaining content, which is not limited to product and service overviews, patient education, and creating awareness about a cause in the community.<\/span><\/p>\n

For example,<\/span> FastNewSmile partnered with TEGNA\u2019s Good Morning Texas<\/span><\/a> to provide its target audience with high-quality, informative, and entertaining content, which brought in tangible results and a great business outcome.<\/span><\/p>\n

\u201cGood Morning Texas is like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,\u201d says Riad Almasri, Founder and prosthodontist at FastNewSmile. \u201cDuring consultations, I\u2019ll ask new patients how they heard about us. They\u2019ll say something like, \u201cI saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”<\/span><\/p>\n

There are also content sponsorship opportunities, including traffic, weather, and sports segments within local news broadcasts and event sponsorship opportunities to strengthen your dental brand\u2019s place in the local community.<\/span><\/p>\n

Multi-Platform Advertising Campaigns<\/b><\/h3>\n

On top of TV advertising<\/a>, these integrations can also be seen digitally, repurposed for streaming TV, or digital channels in the form of Pre-Roll video ads, display and banner ads, high-impact units, or within native content. There are also options to integrate content into popular podcasts – ranging from true crime to sports.<\/span><\/p>\n

With these digital opportunities, you can extend your dental brand\u2019s reach with new audience-targeting capabilities. For example,<\/span> TEGNA AudienceOne<\/span><\/i><\/a> leverages first-party audience data from TEGNA station websites and apps to help advertisers make meaningful connections with high-value customers.<\/span><\/p>\n

Best Practices for Dental Ads<\/b><\/h2>\n

Based on the findings of <\/span>Checking the Pulse of Today\u2019s Healthcare Consumer<\/a><\/em>, <\/b>a<\/span> dental brand\u2019s marketing and advertising messages should do the following:<\/span><\/p>\n