{"id":12343,"date":"2023-04-28T14:57:49","date_gmt":"2023-04-28T21:57:49","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12343"},"modified":"2023-04-28T14:57:49","modified_gmt":"2023-04-28T21:57:49","slug":"tegna-honored-with-4-nominees-in-adexchanger-ad-monsters-2023-top-women-in-media-and-ad-tech-awards","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegna-honored-with-4-nominees-in-adexchanger-ad-monsters-2023-top-women-in-media-and-ad-tech-awards\/","title":{"rendered":"TEGNA Honored with 4 Nominees in AdExchanger & Ad Monster\u2019s 2023 Top Women in Media and Ad Tech Awards\u00a0"},"content":{"rendered":"

Content Captivators<\/span><\/b>
\n<\/span>Allison Girvin, Senior Director of Streaming<\/span><\/b>\u00a0<\/span><\/h3>\n

With the rise in streaming TV viewership, the local news landscape is changing quickly. Luckily, Allison Girvin, Senior Director of Streaming, is on Team TEGNA to help navigate this new and ever-changing landscape.\u00a0 <\/span>\u00a0<\/span><\/p>\n

Girvin was key in launching TEGNA\u2019s 2.0 Streaming+ apps<\/a> to 64 stations in 51 markets in May 2022, replete with fresh content available to stream 24\/7. Girvin identified that viewers crave more TEGNA streaming content outside local news, weather, sports, lifestyle shows, and investigative specials. To help meet this consumer need, Girvin stood up a team responsible for creating central content for all TEGNA\u2019s stations, each with its unique needs. This includes parenting content such as <\/span>MomSquad <\/span><\/i>(out of WKYC in Cleveland), a feel-good series, <\/span>HeartThreads<\/span><\/i>, and lifestyle shows such as <\/span>Cooking With Styles<\/span><\/i> (out of CBS 8 in San Diego).\u00a0<\/span>\u00a0<\/span><\/p>\n

On top of content creation, Allison and her team create breaking news content that all TEGNA stations can insert between newscasts. For example, her team created a streaming program surrounding President Carter\u2019s recent health news and offered a live stream of the\u00a0 Alex Murdaugh trial.\u00a0 <\/span>\u00a0<\/span><\/p>\n

Thanks to the highly engaging content Girvin and her team create daily, TEGNA garners more than 15 million minutes watched each month and more than two million video plays each month. Moreover, overall time spent with our station apps exceeds 200 million minutes watched each month, and our average viewer watches more than 60 minutes per session, returning to our streaming apps at least twice a week.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Data Demystifers<\/span><\/b>
\n<\/span>Jess Daigle, VP of Sales Intelligence<\/span><\/b>\u00a0<\/span><\/h3>\n

Jessica Daigle is a visionary leader that built TEGNA Attribution<\/a>\u2019s capabilities from the ground up. What began as four pilots in 2017 has transformed into the most scalable, comprehensive outcomes-based measurement solution on the market for linear and CTV today.\u00a0<\/span>\u00a0<\/span><\/p>\n

TEGNA Attribution allows our partners to measure the effectiveness of their TV and OTT campaigns by connecting viewing behaviors to engagement metrics, such as website visits, app downloads, and more. Customers utilizing TEGNA Attribution understand who saw an ad and then visited their website due to this exposure. With this data, Jessica empowers our advertising partners to measure and optimize their campaign goals, including:\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n