{"id":12373,"date":"2023-05-11T09:22:45","date_gmt":"2023-05-11T16:22:45","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12373"},"modified":"2023-07-11T13:32:26","modified_gmt":"2023-07-11T20:32:26","slug":"from-gen-a-to-gen-z-back-to-school-2023-trends-your-retail-brand-needs-to-know","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/from-gen-a-to-gen-z-back-to-school-2023-trends-your-retail-brand-needs-to-know\/","title":{"rendered":"From Gen A to Gen Z: Back-to-School 2023 Trends\u200b Your Retail Brand Needs to Know"},"content":{"rendered":"

Here\u2019s a hypothesis: If parents and students plan to start shopping for school supplies as early as July, then now is the time for marketers in retail, finance, education, healthcare, and grocery,\u00a0<\/span>to start planning their back-to-school marketing campaigns.<\/span><\/p>\n

For your campaign to make the grade and bring home an A+, you\u2019ll want to look at today\u2019s research to get educated on your target audience – from Generation Alpha and their parents to Gen Z and <\/span>Millennials<\/span><\/a> and Boomers continuing their education. Let\u2019s take a closer look at the latest insights and back-to-school 2023 trends to stay on top of this coming season!<\/span><\/p>\n

Getting a Head Start\u200b on This Year\u2019s Back-to-School Trends<\/b><\/h2>\n

This year, <\/span>56% of back-to-school shoppers<\/span><\/a> will start looking for school and college supplies in early July – <\/span>despite 88% of consumers<\/span><\/a> still awaiting their official school supply lists.\u00a0<\/span><\/p>\n

Getting a head start is a consumer strategy that lets them find the best deals and spread out their budget. Plus, Amazon Prime Day, typically held during the second week in July, lets shoppers take advantage of great deals as retailers host competing sales. In fact, eight in 10 consumers plan to use mid-July\u2019s sales and events to shop for back-to-school supplies specifically.\u00a0<\/span><\/p>\n

Generation Alpha A+ Cheat Sheet\u00a0<\/b><\/h2>\n

With such a focus on Gen Z and Millennials at the forefront of marketing strategies, Generation Alpha – today\u2019s grade schoolers born after 2010 – are leading the way in shaping back-to-school marketing strategies. What do we know about these youngsters? <\/span>Insights from Shopify<\/span><\/a> and <\/span>Advertising Week<\/span><\/a> show:\u00a0<\/span><\/p>\n