{"id":12448,"date":"2023-05-22T12:42:52","date_gmt":"2023-05-22T19:42:52","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12448"},"modified":"2023-05-22T12:42:52","modified_gmt":"2023-05-22T19:42:52","slug":"good-news-from-around-the-industry-advertising-in-space-free-tvs-for-targeted-ads-upfronts-disrupted-by-writers-strike-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-news-from-around-the-industry-advertising-in-space-free-tvs-for-targeted-ads-upfronts-disrupted-by-writers-strike-and-more\/","title":{"rendered":"Good News From Around the Industry: Advertising in Space, Free TVs for Targeted Ads, Upfronts Disrupted by Writers\u2019 Strike, and More!\u00a0"},"content":{"rendered":"

Here\u2019s what came across our desks this month:\u00a0<\/span><\/p>\n

Ad Age:<\/b> How Team USA is Targeting Gen Z with New Marketing Leaders and Agencies <\/b><\/a>
\nKnowing that Gen Z views sports differently from other generations, Team USA is taking a new, strategic approach to capture these viewers ahead of the 2024 Olympics in Paris.\u00a0<\/span><\/p>\n

Ad Age:<\/b> Podcasters Impact Consumers\u2019 Purchasing Decisions More than Influencers <\/a><\/strong>
\nA study from Vox Media and Magna has found that in \u201cA New Era of Influence,\u201d 75% of consumers say podcast hosts are more likely to shape a person\u2019s purchasing decisions and beliefs than social media influences and Hollywood celebrities, thanks to the \u201cthe deep level of connection and trust that listeners feel for their favorite hosts.\u201d<\/span><\/p>\n

The Atlantic:<\/b> One Giant Leap for Brand Kind<\/strong>
\n<\/span><\/a>Michael Waters writes, \u201cCompanies are sending their products into orbit and plastering their logos on spacecraft. Will space ads dull our sense of wonder about the universe?\u201d<\/span><\/p>\n

Broadcasting +Cable:<\/b> Telly Offers Viewers Free TVs in Exchange for Targeted Ads and Data<\/a><\/strong>
\nBeginning this summer, Telly, a new company launched by a Pluto TV founder, plans to offer consumers a dual-screen TV set worth $1,000 in exchange for the ability to deliver targeted advertising to them and watch how they respond.\u00a0<\/span><\/p>\n

CSNews:<\/b> 4 Key Advertising Factors when Speaking to Gen Z<\/strong><\/a>
\nGen Z continues to be a puzzle for marketers, as more than half (58%) say they dislike advertising that disrupts their content. However, 52% also say they\u2019ll engage with ads if they are creative and entertaining – and are the most likely generation to enjoy humorous ads.\u00a0<\/span><\/p>\n

Marketing Brew:<\/b> Americans Want to See Their Favorite Brands in Movies, Research Finds<\/a>
\n<\/strong>Barbie and Mattel, Super Mario and Nintendo, Michael Jordan and Nike are just a few famous faces and brands gracing the big screen this year. Marketing Brew asks a great question: \u201cAt what point does a movie about a brand become something of\u2026a commercial?\u201d<\/span><\/p>\n

Marketing Brew: <\/b>This Company Uses Cameras to Track Fans\u2019 Attention at NFL Games<\/strong>
\n<\/span><\/a>Working with a handful of NFL and NHL teams, CrowdIQ is using new technology to evaluate the value of sports sponsorships inside areas and on the scoreboard to determine just how much attention they are attracting.\u00a0<\/span><\/p>\n

Marketing Dive: <\/b>Upping Marketing Spend in Disruptive Periods Can Drive Profits<\/b><\/a>
\nWe\u2019ve shared several articles on the topic, and now, Gartner has found more evidence that brands increasing their marketing and advertising budgets during uncertainty and economic concerns will increase ROI. See the following for more:<\/span>
\n<\/span><\/p>\n