{"id":12553,"date":"2023-06-22T12:20:13","date_gmt":"2023-06-22T19:20:13","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12553"},"modified":"2024-01-11T10:59:44","modified_gmt":"2024-01-11T17:59:44","slug":"7-tips-for-your-online-retail-advertising-strategy","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/retail-online-advertising","title":{"rendered":"8 Tips For Your Online Retail Advertising Strategy"},"content":{"rendered":"

This year, the <\/span>NRF forecasts<\/span><\/a> retail sales to grow between 4% and 6% to $5.23 trillion. That means that a lot of Americans are ready to spend. But with so many retailers competing for consumer attention – and their dollars – standing out from the crowd can be a major challenge, especially for retail brand marketers.\u00a0<\/span>\u00a0<\/span><\/p>\n

That makes your advertising strategy key, but where should you start?\u00a0<\/span>\u00a0<\/span><\/p>\n

Here is our complete guide to marketing and advertising your retail business to become a trusted brand, make meaningful connections, acquire new customers, and grow your business.\u00a0<\/span>\u00a0<\/span><\/p>\n

What is Online Retail Marketing?<\/span><\/b>\u00a0<\/span><\/h2>\n

For any business, marketing is the process of amplifying your brand to a target market with advertising in order to generate and grow business.\u00a0<\/span>\u00a0<\/span><\/p>\n

Sounds simple enough, but before you slap ads together and run them on <\/span>your<\/span><\/i> favorite platforms, there are a lot of steps you\u2019ll need to take to create an effective strategy.<\/span>\u00a0<\/span><\/p>\n

Step 1: Market & Audience Research<\/span><\/b>\u00a0<\/span><\/h3>\n

Think about your retail brand. Who buys your products? How does your product fulfill their needs? When and where are they most receptive to advertising? <\/span>Creating persona profiles<\/span><\/a> is one way to organize all your research to get to know your customers better. Doing so will help inform your marketing campaigns and, in turn, deliver good business outcomes.\u00a0<\/span>\u00a0<\/span><\/p>\n

Step 2: Developing Creative<\/span><\/b>\u00a0<\/span><\/h3>\n

Once you understand your customers, their needs, likes, wants, and pain points, developing advertising creative they can connect with is key. But how do you create ads that move the needle? And where do you place them?\u00a0<\/span>\u00a0<\/span><\/p>\n

Show how your brand can help them solve a problem. Try and create a story that creates emotional connections or uses humor in a way the consumer can relate to. Craft the story your customers want to hear, not the \u2018yell & sell\u2019 approach. For more on effective creative, be sure to check out:\u00a0<\/span><\/p>\n