{"id":12555,"date":"2023-06-23T08:25:12","date_gmt":"2023-06-23T15:25:12","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12555"},"modified":"2023-06-23T08:25:12","modified_gmt":"2023-06-23T15:25:12","slug":"good-news-from-around-the-industry-the-scoop-on-sustainable-advertisers-the-rise-of-contextual-advertising-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-news-from-around-the-industry-the-scoop-on-sustainable-advertisers-the-rise-of-contextual-advertising-and-more\/","title":{"rendered":"Good News From Around the Industry: The Scoop on Sustainable Advertisers, The Rise of Contextual Advertising, and More!"},"content":{"rendered":"

Here\u2019s what came across our desks this month:\u00a0<\/span><\/p>\n

Ad Age:<\/b> The Top 5 Creative Campaigns You Need to Know About Right Now<\/span><\/a><\/p>\n

AdExchanger:<\/b> Here\u2019s One Weird Trick From The ANA That Could Save You $20 Billion<\/span><\/a><\/p>\n

Broadcasting + Cable:<\/b> Young Consumers More Likely To Buy From Sustainable Advertisers: Viant Study<\/span><\/a><\/p>\n

CNBC:<\/b> Amazon Prime Day is Coming. Here’s How Sellers Can Boost Their Sales<\/span><\/a><\/p>\n

The Conversation:<\/b> Is it Finally Time to Ban Junk Food Advertising? A New Bill Could Improve Kids\u2019 Health<\/span><\/a><\/p>\n

Digiday: <\/strong>Elon Musk Says the Twitter Advertiser Exodus is All But Over<\/span><\/a><\/p>\n

Marketing Brew:<\/b> Why is Contextual Advertising on the Rise?<\/span><\/a><\/p>\n

Marketing Brew:<\/b> How Good Weird, A New Genderless Beauty Brand, is Courting Gen Zers<\/span><\/a><\/p>\n

Marketing Dive:<\/b> Chips Ahoy! Updates Marketing Recipe to Stay Relevant with Gen Z<\/span><\/a><\/p>\n

New York Times: <\/b>Revenge Spending Helped Push Prices Higher. The Trend Is Turning<\/span><\/a><\/p>\n

PR Newswire:<\/b> 78% of Digital B2C Marketers Say AI Helps Marketing, While 47% Responded That AI is Dangerous: Optimove Survey<\/span><\/a><\/p>\n

Providence Journal: <\/b>RI’s Pot Stores can now Legally Advertise. Get Ready for Billboards, Bus Wraps, and Radio Spots<\/span><\/a><\/p>\n

QSR:<\/b> How AI is Transforming Digital Marketing at Restaurants<\/span><\/a><\/p>\n

Reuters:<\/b> Twitter\u2019s Head of Trust and Safety Says She Has Resigned<\/span><\/a><\/p>\n

TVB:<\/b> Local Broadcast TV News Delivers a 10x Larger Audience than Subscription Streaming Viewing According to New Study<\/span><\/a><\/p>\n

Wall Street Journal:<\/b> PGA Tour Deal With LIV Golf Puts Sponsors on the Spot<\/span><\/a><\/p>\n

 <\/p>\n

Sound Good? Partner with TEGNA Today!<\/span><\/b><\/h2>\n

If you like what you\u2019re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand.\u00a0<\/span>Let\u2019s get in touch.<\/span><\/a>\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This week\u2019s Good News series covers insights and articles with creative examples of how to reach Gen Z, how AI is transforming marketing, the proposed ban on junk food advertising, and more.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":11639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-12555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12555"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11639"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}