{"id":12580,"date":"2023-07-20T14:45:41","date_gmt":"2023-07-20T21:45:41","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12580"},"modified":"2023-07-20T14:45:41","modified_gmt":"2023-07-20T21:45:41","slug":"the-best-olympic-ads-of-all-time","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/best-olympic-ads","title":{"rendered":"The Best Olympic Ads of All Time"},"content":{"rendered":"

Since the first modern <\/span>Olympic Games<\/span><\/a> in 1896, the event has always been an icon for the power of inspiration. After all, the Olympics have a universal and worldwide appeal that speaks to every global citizen: hard work, dedication, perseverance, teamwork, resilience, and even heartbreak.\u00a0<\/span><\/p>\n

On the world\u2019s largest stage, athletes at the Games have evoked powerful emotions. Audiences become enamored with an athlete\u2019s story of overcoming challenges while inspiring the masses to strive for their version of greatness. They\u2019ve brought us together, fought for social justice, and created an indescribable sense of community, belonging, identity, and pride.\u00a0<\/span><\/p>\n

But it\u2019s not just the athletes who compete for gold medals and worldwide acclaim. Brands can be a part of the magic, the power of inspiration that the Olympic Games provide. In years past, many Olympic sponsors like Nike, Procter & Gamble, and Visa have come to capture just as much attention as the events themselves.<\/span><\/p>\n

An Overview of Olympics Advertising<\/b><\/h2>\n

Olympics advertising is a significant aspect of the Olympic Games, one of the world’s largest and most-watched sporting events. The most recent Winter Games in Beijing reached a global broadcast audience of <\/span>more than 2 billion<\/span><\/a> people.<\/span><\/p>\n

Better yet, Olympic sentiments have a profoundly positive effect on advertisers. Phoenix Brand Effect found 88% of viewers believe companies provide a public service by supporting athletes, and 85% of viewers would feel a sense of pride if their company supported the Olympics. When asked what words describe brands that advertise in the Olympics, the top three answers are hopeful, inspirational, and patriotic.\u00a0<\/span><\/p>\n

5 of the Best Olympics Ads<\/b><\/h2>\n

With the Olympic Games in Paris quickly approaching, let\u2019s look back at some of the most memorable Olympic campaigns in history to use as inspiration for your campaign.\u00a0<\/span><\/p>\n