{"id":12596,"date":"2023-07-20T14:46:14","date_gmt":"2023-07-20T21:46:14","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12596"},"modified":"2024-05-02T12:50:39","modified_gmt":"2024-05-02T19:50:39","slug":"4-reasons-for-advertisers-to-sponsor-the-2024-olympics","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/4-reasons-for-advertisers-to-sponsor-the-2024-olympics\/","title":{"rendered":"4 Reasons For Advertisers to Sponsor the 2024 Olympics + Stats"},"content":{"rendered":"

When the Paris Olympics step into the spotlight this July, \u200baudiences across the world will witness jaw-dropping showcases of unparalleled athleticism among favorite summer sports like swimming and gymnastics and new sports like skateboarding and surfing. It’s all but guaranteed that these games will be jam-packed with unforgettable moments that will leave the world in awe to become the most-talked-about event of the season.\u00a0<\/span><\/p>\n

The Paris Summer Games are gearing up to be an epic extravaganza, and Olympic advertising<\/a> is one way that brands can get in on the action and excitement. By supporting our teams, local athletes, and communities, brands can build brand awareness and become a part of the water cooler conversations. After all, being part of these discussions allows advertisers to tap into the pulse of society. When people are excited about a particular advertisement or campaign, they’re more likely to share it with others, amplifying word-of-mouth marketing<\/a> efforts.<\/p>\n

Even without the Olympics, <\/span>sports advertising <\/span><\/a>is a valuable way to connect and engage with a loyal fanbase. With the Olympics, that value increases, making it an event your brand can\u2019t afford to be on the bench for.<\/span><\/p>\n

Why Sponsoring the Olympics in Paris is a Good Idea for Advertisers<\/b><\/h2>\n

The Olympic Games are a huge and significant platform to reach consumers with inspirational and powerful messaging that audiences crave. Not only do the Games promote feel-good moments and values of unity, peace, and friendly competition, but it\u2019s also a time when countries put aside political differences and come together to celebrate the best of sport and humanity. <\/span>The 2024 Games will also have new and unique experiences that audiences will love and advertisers can capitalize on.<\/span><\/p>\n

1. Cultural \u200bExperiences<\/b><\/h3>\n

Paris is renowned for its vibrant cultural scene, and the Games offer a remarkable opportunity \u200bto experience the city\u2019s unique atmosphere \u200bup close.\u200b Paris is also known for its iconic and historic venues<\/a>, many of which offer stunning backdrops for certain events, such as The Eiffel Tower Arena, which will host Beach Volleyball, and the Grand Palais, built in 1900 and known for its nave and glass roof, which will host fencing and Taekwondo events.\u00a0<\/span><\/p>\n

2. The Most Sustainable Games Ever<\/b><\/h3>\n

These will be the first Games fully aligned with the Paris Climate Agreement.\u200b A ground-breaking emissions reduction strategy is in place for a 55% smaller carbon footprint<\/a> than the 2012 London Olympic Games.\u200b Additionally:<\/span><\/p>\n