{"id":12599,"date":"2023-07-27T14:04:25","date_gmt":"2023-07-27T21:04:25","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12599"},"modified":"2023-07-27T14:04:25","modified_gmt":"2023-07-27T21:04:25","slug":"good-news-barbies-marketing-genius-elon-musks-twitter-rebrand-a-controversial-car-ad-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-news-barbies-marketing-genius-elon-musks-twitter-rebrand-a-controversial-car-ad-and-more\/","title":{"rendered":"Good News: Barbie\u2019s Marketing Genius, Elon Musk\u2019s Twitter Rebrand, A Controversial Car Ad, and More!"},"content":{"rendered":"

Here\u2019s what came across our desks this month:\u00a0<\/span><\/p>\n

AdExchanger:<\/b> The Advertising Industry Needs To Invest More In Hispanic Audiences<\/span><\/a><\/p>\n

CMS Wire:<\/b> A How-to Guide for Local Marketing<\/span><\/a><\/p>\n

CNBC:<\/b> How the Generative A.I. Boom Could Forever Change Online Advertising<\/span><\/a><\/p>\n

Entrepreneur:<\/b> Why Marketing Your Franchise Matters<\/span><\/a><\/p>\n

Exchange Wire:<\/b> Cracking the Code: Gen Z Engagement through Audio Advertising<\/span><\/a><\/p>\n

Glenside Local:<\/b> Why You Shouldn\u2019t Cut Marketing Dollars During a Recession<\/span><\/a><\/p>\n

Hollywood Reporter:<\/b> Streaming Services Beware: A Crackdown Is Coming on \u201cCancellation Trickery\u201d<\/span><\/a><\/p>\n

Marketing Dive:<\/b> Culture Wars Rage On, Forcing Marketers to Decide to Reevaluate or Retrench<\/span><\/a><\/p>\n

MarketWatch:<\/b> Twitter\u2019s New Branding as \u2018X\u2019 is a Smart Move, Say These Marketing Pros<\/span><\/a><\/p>\n

MediaPost:<\/b> NewsGuard Launches ‘Made-For-Advertising’ Service In Response To ANA Study<\/span><\/a><\/p>\n

MediaPost:<\/strong> Presidential Ad Cycle Spending-To-Date: Double 2020’s<\/a><\/p>\n

New York Post:<\/strong> Car Ad Ordered to be Taken Down by Officials<\/a><\/p>\n

Talk Business:<\/strong> How Marketing and Advertising Can Save Small Businesses<\/a><\/p>\n

Toms\u2019 Guide:<\/b> Cutting the Cord was Supposed to be Our Cheap Future \u2014 Then Came the Price Hikes<\/span><\/a><\/p>\n

TVNewsCheck:<\/strong> WTLV-WJXX\u2019s Testimonial Promos Are \u2018Show-Stopping\u2019 Spots<\/a><\/p>\n

TV REV: <\/b>How Is Sound Used in Advertising?<\/a><\/p>\n

TVTech: <\/b>How Will ATSC 3.0 Transform TV Advertising?<\/a><\/p>\n

Variety:<\/b> Inside \u2018Barbie\u2019s\u2019 Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This week\u2019s Good News covers all the buzz about Barbie\u2019s marketing, how AI will change digital advertising, the role that current culture wars are playing in marketing the importance of audio in advertising, Elon Musk\u2019s Twitter rebrand, and more.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":11638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-12599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12599"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}