{"id":12604,"date":"2023-07-27T14:03:35","date_gmt":"2023-07-27T21:03:35","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12604"},"modified":"2024-02-15T09:54:04","modified_gmt":"2024-02-15T16:54:04","slug":"the-power-of-the-halo-effect-in-marketing","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/halo-effect","title":{"rendered":"The Power of the Halo Effect in Marketing"},"content":{"rendered":"

Here\u2019s a fun fact for the day. No doubt, you\u2019ve heard the term guilty by association. But did you know the saying has an opposite? It\u2019s \u201chonor by association.\u201d In marketing, this term is better known as \u201c<\/span>the halo effect<\/b>\u201d and can lead to powerful brand affinity that helps attract new and loyal customers, all improving your brand\u2019s bottom line.<\/span><\/p>\n

How? Let\u2019s jump right in.<\/span><\/p>\n

\"Millennial<\/a><\/p>\n

What is the Halo Effect?<\/b><\/h2>\n

First introduced by Psychologist Edward Thorndike in 1920, the halo effect is a cognitive bias, or a form of stereotyping, where a person will assume certain traits about someone based on first impressions. For example, you might assume that someone smiling is happy, some crying is sad, and someone yelling is mad. We know from real-world experience that someone smiling may be hiding their sadness, crying can be an act of happiness, and not all yelling is done out of anger.<\/span><\/p>\n

In the context of marketing and advertising, <\/span>the halo effect refers to a consumer\u2019s positive sentiment toward certain brands, products, and services<\/b> based on a few factors:<\/span><\/p>\n