{"id":12705,"date":"2023-08-22T16:35:45","date_gmt":"2023-08-22T23:35:45","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12705"},"modified":"2023-08-23T10:53:25","modified_gmt":"2023-08-23T17:53:25","slug":"good-news-brand-safety-oops-tips-to-holiday-campaign-prep-confusing-marketing-jargon-insights-on-marketing-costs-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-news-brand-safety-oops-tips-to-holiday-campaign-prep-confusing-marketing-jargon-insights-on-marketing-costs-and-more\/","title":{"rendered":"Good News: Brand Safety Oops, Tips to Holiday Campaign Prep, Confusing Marketing Jargon, Insights on Marketing Costs, and More!\u00a0"},"content":{"rendered":"

Here\u2019s what came across our desks this month:\u00a0<\/span><\/p>\n

ABC News: <\/b>Illinois Governor Signs Ban on Firearms Advertising Allegedly Marketed to Kids and Militants<\/span><\/a><\/p>\n

AdAge:<\/strong> Gen Z and Brand Loyalty – How Limiting Your Scope Can Create a Competitive Edge<\/a><\/p>\n

AdAge:<\/b> Holiday Marketing Strategies\u2014How Brands and Creators Can Work Together This Season<\/span><\/a><\/p>\n

AdAge: <\/b>6 Reasons to Love the Advertising Business, Whether Starting Out or Wondering Why You’re Still Here<\/span><\/a><\/p>\n

BBC: <\/b>What Rockets a Brand into Cult Following Status?<\/span><\/a><\/p>\n

Broadcasting + Cable:<\/b> Cord-Cutting To Hit 8.1% in 2023: Analyst<\/span><\/a><\/p>\n

Broadcasting + Cable:<\/b> More Advertisers Getting a Kick From Women’s World Cup Soccer<\/span><\/a><\/p>\n

CNN: <\/b>Pride Month Backlash Hurt Target\u2019s Sales. They Fell for the First Time in Six Years<\/span><\/a><\/p>\n

CNN Business:<\/b> Two Brands Suspend Advertising on X After Ads Appeared Next to Pro-Nazi Content<\/span><\/a><\/p>\n

Digiday:<\/b> Agencies Weigh the Pros and Cons of Generative AI as Political Advertising Grows<\/span><\/a><\/p>\n

The Drum:<\/b> The Marketing & PR Industry Ranks 4th for \u2018Confusing Jargon\u2019 \u2013 Is It Time to Change?<\/span><\/a><\/p>\n

Egyptian Streets: <\/b>From Spooky to Ludicrous: 5 of the Quirkiest Advertisements to Come Out of Egypt<\/span><\/a><\/p>\n

Entrepreneur:<\/b> Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead<\/span><\/a><\/p>\n

Forbes: <\/b>Streamline your Political Advertising with AI-Driven Campaign Management<\/span><\/a><\/p>\n

Harvard Business Review: <\/b>Are Your Ads Funding Disinformation?<\/span><\/a><\/p>\n

Insider Intelligence:<\/b> Why Retail Media is the Future of TV Advertising<\/span><\/a><\/p>\n

Military.com: <\/b>A Gen Z Marine Explores Solutions to the Military’s Recruiting Crisis in ‘We Don’t Want You, Uncle Sam’<\/span><\/a><\/p>\n

PhocusWire: <\/b>Online Travel Giants Seeking to Mix Up Marketing Channels\u00a0<\/span><\/a><\/p>\n

Reuters:<\/b> From Mad Men to Machines? Big Advertisers Shift to AI<\/span><\/a><\/p>\n

Search Engine Journal:<\/b> Why Do Local Businesses Have To Worry About Content Marketing\u00a0<\/span><\/a><\/p>\n

SpiceWorks:<\/b> It\u2019s Time To Change How Marketing Leaders Think About Cost<\/span><\/a><\/p>\n

TechNext: <\/b>Don\u2019t Kill Marketing Spend if You Want to Survive a Period of Economic Crisis<\/span><\/a><\/p>\n

TVREV:<\/b> Hot Takes: Local TV’s Transformation In The Age Of Streaming<\/span><\/a><\/p>\n

WARC: <\/b>New Study Shows a Clear Link Between Attention and Brand Effects<\/span><\/a><\/p>\n

Sound Good?\u00a0<\/span><\/b>
\n<\/span>If you like what you\u2019re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand.\u00a0<\/span>Let\u2019s get in touch.<\/span><\/a>\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This month, Good News is putting a spotlight on brand safety as two brands are removing advertising on X after appearing next to questionable content, and a guide to see if your advertising dollars are funding disinformation. We’re also looking at the industry’s journey into using AI to create marketing campaigns, and, of course, starting to think about best practices for upcoming holiday campaigns. <\/p>\n","protected":false},"author":4,"featured_media":11638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-12705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12705"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}