{"id":12708,"date":"2023-08-24T10:00:36","date_gmt":"2023-08-24T17:00:36","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12708"},"modified":"2023-12-19T14:00:31","modified_gmt":"2023-12-19T21:00:31","slug":"cross-channel-marketing-the-ultimate-advertising-guide","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/cross-channel-marketing","title":{"rendered":"Cross-Channel Marketing: The Ultimate Advertising Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today&#8217;s ever-evolving advertising world, reaching your audience through more than one channel isn&#8217;t a nice to have. It&#8217;s a must-have. The power of cross-channel marketing lies in its ability to weave a seamless narrative across various platforms, creating a harmonious symphony of brand communication to the masses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive guide delves into cross-channel marketing, exploring its definition, benefits, challenges, and practical tips for success.<\/span><\/p>\n<h2><b>What is Cross-Channel Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In today\u2019s media landscape, your customers are everywhere. They\u2019re watching live sports on TV, streaming their favorite shows, reading articles online, watching videos, playing games, listening to podcasts, checking email, posting to social media \u2026 the list goes on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, brands looking to grow their business must deploy a cross-channel marketing strategy, which is a strategy that combines the power of several different channels, such as linear TV, streaming media, and digital elements, to reach the masses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds easy enough, but careful planning is required to unify these marketing efforts across multiple platforms to deliver a cohesive message to your target audience and provide a compelling customer experience.<\/span><\/p>\n<h2><b>Marketing Channels for a Cross-Channel Campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The success of a cross-channel campaign relies on selecting the right channel mix that resonates with your target audience. Here are some key channels to consider:<\/span><\/p>\n<h3><b>Television<\/b><\/h3>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/is-tv-advertising-still-effective\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TV remains an essential and effective component<\/span><\/a><span style=\"font-weight: 400;\"> in creating a cross-platform marketing campaign for several reasons, despite the increasing prevalence of digital and online platforms. Incorporating TV into a cross-platform strategy can enhance overall campaign effectiveness thanks to its:<\/span><\/p>\n<ul>\n<li><b>Wide Reach:<\/b><span style=\"font-weight: 400;\"> Television has a massive reach and can quickly introduce your brand or product to a vast and diverse audience. It remains one of the primary mediums to connect with a wide demographic range, including older audiences who might not be as active on digital platforms. Additionally, TV is often consumed while people multitask, presenting an opportunity to capture the attention of viewers who might not be fully engaged with digital platforms at the moment.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Brand Awareness:<\/b><span style=\"font-weight: 400;\"> TV provides a visually compelling and engaging medium for showcasing your brand or product. The combination of audio and visual elements in TV ads helps create a memorable and emotional connection with viewers, enhancing brand recall and awareness.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Credibility and Authority:<\/b><span style=\"font-weight: 400;\"> TV ads are often seen as more credible and authoritative due to their production quality and the trust of established TV networks or channels. This can lend credibility to your brand and products, especially when they are showcased alongside other reputable brands, known as the<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/halo-effect\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">halo effect<\/span><\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Emotional Impact:<\/b><span style=\"font-weight: 400;\"> Television can uniquely evoke emotions through storytelling, visuals, and music. This emotional impact can significantly create a memorable connection with the audience and influence their purchasing decisions.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><strong>The Right Audience:<\/strong> Whether you are trying to target viewers <a href=\"https:\/\/www.tegna.com\/advertise\/national-vs-local-tv-advertising-which-is-right-for-you\/\" target=\"_blank\" rel=\"noopener\">locally or nationally<\/a>, television advertising offers numerous benefits. Consider a <a href=\"https:\/\/www.tegna.com\/advertise\/broadcast-advertising\" target=\"_blank\" rel=\"noopener\">broadcast advertising<\/a> package. Your advertising team can partner with local news stations to either highlight a more regional product or to create more targeted messaging for a national brand.<\/li>\n<li><b>Boosting Online Engagement:\u00a0 <\/b><span style=\"font-weight: 400;\">TV can complement other digital and online marketing efforts. For example, TV ads can encourage viewers to engage with your brand online through hashtags, contests, or interactive experiences like watching a video. This bridges the gap between traditional <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/the-ultimate-guide-to-tv-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TV advertising<\/span><\/a><span style=\"font-weight: 400;\"> and digital engagement and can drive traffic to your website or social media platforms.<\/span><\/li>\n<\/ul>\n<h3><b>OTT\/ Streaming<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As streaming platforms gain popularity, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over-the-top (OTT) platforms<\/span><\/a><span style=\"font-weight: 400;\"> have become essential in creating a cross-platform marketing campaign due to their unique advantages and ability to complement other marketing channels. Here&#8217;s why incorporating OTT into your cross-platform strategy is beneficial:<\/span><\/p>\n<ul>\n<li><b>Audience Segmentation:<\/b><span style=\"font-weight: 400;\"> OTT platforms allow for precise audience segmentation based on demographics, interests, behavior, and more. This level of targeting ensures that your ads reach the right audience, increasing the relevance of your marketing messages.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Reaching Cord-Cutters and Cord-Nevers: <\/b><span style=\"font-weight: 400;\">As more people move away from traditional cable TV, OTT provides a way to reach audiences who have cut the cord or never subscribed to cable in the first place. This allows you to engage with younger and more tech-savvy viewers who are more likely to consume content through digital platforms.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>High-Quality Content:<\/b><span style=\"font-weight: 400;\"> OTT platforms are known for hosting high-quality, on-demand content. Associating your brand with premium content can enhance your brand&#8217;s image and credibility.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Complementary to TV Advertising:<\/b><span style=\"font-weight: 400;\"> OTT can work alongside TV advertising to extend the reach of your campaign. You can reinforce your TV ad messaging and drive deeper engagement by targeting specific demographics on OTT platforms and utilizing the interactive features they offer.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Measurable Results:<\/b><span style=\"font-weight: 400;\"> OTT advertising offers detailed analytics and data-driven insights that can help you understand the impact of your campaigns, as well as valuable insights into viewer behavior, preferences, and trends. You can track metrics such as views, clicks, completion rates, and more, allowing you to optimize your campaign in real-time.<\/span><\/li>\n<\/ul>\n<h3><b>Digital<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Digital marketing plays a crucial role in creating a cross-platform marketing campaign due to its versatility, precision targeting, measurability, and the widespread adoption of digital platforms by consumers. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital advertising<\/span><\/a><span style=\"font-weight: 400;\"> encompasses a range of formats, including display ads, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contextual-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contextual advertising<\/span><\/a><span style=\"font-weight: 400;\">, social media, <a href=\"https:\/\/www.tegna.com\/advertise\/native-advertising-defined-explored\/\" target=\"_blank\" rel=\"noopener\">native advertising<\/a>, and search engine marketing, providing the flexibility to tailor your message to specific demographics. Additionally, digital channels offer:<\/span><\/p>\n<ul>\n<li><b>Real-Time Analytics:<\/b><span style=\"font-weight: 400;\"> Digital campaigns provide real-time analytics that allows you to track the performance of your ads and content instantly. You can measure metrics like clicks, impressions, engagement rates, conversions, and more, enabling data-driven decision-making.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Interactivity and Engagement:<\/b><span style=\"font-weight: 400;\"> Digital marketing allows interactive campaigns that engage users through quizzes, polls, contests, and user-generated content. This engagement fosters a stronger connection between your brand and your audience.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Personalization:<\/b><span style=\"font-weight: 400;\"> Digital platforms facilitate personalized marketing by allowing you to create customized experiences for individual users. Personalization enhances user engagement and increases the chances of conversion.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Mobile Accessibility:<\/b><span style=\"font-weight: 400;\"> With the increasing use of smartphones and mobile devices, digital marketing ensures that your campaigns are accessible to users on the go. Mobile-responsive websites and mobile-specific ad formats are crucial for reaching mobile users effectively.<\/span><\/li>\n<\/ul>\n<h3><b>Podcasts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The intimacy of <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/podcasts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">podcasts<\/span><\/a><span style=\"font-weight: 400;\"> offers a personal connection with listeners, making them a powerful channel for brand storytelling and education. Podcasts uniquely engage audiences, build trust, and provide valuable content in an easily accessible format. Integrating podcasts into your marketing strategy offers several benefits:<\/span><\/p>\n<ul>\n<li><b>Niche Targeting: <\/b><span style=\"font-weight: 400;\">Podcasts cater to specific interests and niches. This allows you to target a highly relevant audience and deliver tailored content that resonates with their needs.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Establishing Authority and Thought Leadership:<\/b><span style=\"font-weight: 400;\"> Podcasts provide a platform to showcase your expertise and thought leadership in your industry. Hosting informative discussions and interviews or providing insights on relevant topics can position your brand as a trusted source of information.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Multichannel Distribution:<\/b><span style=\"font-weight: 400;\"> Podcasts can be distributed across various platforms, including podcast directories, streaming services, websites, and social media. This multichannel distribution enhances your reach and cross-platform presence.<\/span><\/li>\n<\/ul>\n<h3><b>Out-of-Home<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Billboards, transit ads, and other out-of-home (OOH) media ensure your brand message reaches consumers through their daily routines. Incorporating OOH advertising into a cross-platform marketing campaign bridges the gap between physical and digital realms, offering a tangible touchpoint that complements online engagement. By combining the strengths of various platforms, brands can create a more holistic and memorable campaign that resonates with their target audience thanks, in part, to its:<\/span><\/p>\n<ul>\n<li><b>Broad Reach: <\/b><span style=\"font-weight: 400;\">OOH advertising can reach a wide and diverse audience, including those who might not be active on digital platforms. By targeting high-traffic areas, you can expose your brand to many people.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Constant Exposure:<\/b><span style=\"font-weight: 400;\"> OOH ads are visible 24\/7, providing continuous exposure to your message. This repetition can reinforce brand awareness and aid message retention.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0<\/span><b>Geographic Targeting:<\/b><span style=\"font-weight: 400;\"> OOH ads can be strategically placed in specific locations to target local audiences effectively. This is particularly valuable for businesses with physical locations or regional campaigns.<\/span><\/li>\n<\/ul>\n<h3><b>Email<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Incorporating email marketing into a cross-platform campaign enables you to connect with your audience on a more personal level, guide them through the customer journey, and drive engagement and conversions across various touchpoints. Its direct nature, customization options, and measurability make it a valuable tool for a holistic and effective marketing strategy. Additionally, email provides:<\/span><\/p>\n<ul>\n<li><b>Personalized Communication:<\/b><span style=\"font-weight: 400;\"> A level of personalization based on customer preferences, behaviors, and demographics enhances the relevance of your messaging, improving the overall customer experience.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Customer Journey Integration:<\/b><span style=\"font-weight: 400;\"> Email can be strategically timed to align with different customer journey stages, from awareness to conversion and retention. This integration ensures consistent messaging and enhances the effectiveness of your campaign.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Direct Channel:<\/b><span style=\"font-weight: 400;\"> Email provides a direct line of communication to your audience&#8217;s inbox, allowing you to deliver important messages, updates, offers, and content directly to interested recipients.<\/span><\/li>\n<\/ul>\n<h2><b>What Are The Benefits Of Cross-Channel Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-channel marketing offers a range of benefits that can lead to improved customer engagement, conversions, loyalty, and overall business success. Integrating various platforms and channels allows you to create a unified customer experience that resonates with your audience and drives meaningful results, as well as the ability to offer:<\/span><\/p>\n<ul>\n<li><b>Consistent Brand Messaging to<\/b><span style=\"font-weight: 400;\"> ensure your brand&#8217;s voice and message remains consistent across all touchpoints, reinforcing brand identity.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>A Complete Customer Journey<\/b><span style=\"font-weight: 400;\"> that guides customers seamlessly from awareness to conversion.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Maximized ROI <\/b><span style=\"font-weight: 400;\">by strategically distributing your budget across multiple channels increases the likelihood of reaching your target audience and generating higher returns on investment.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>A Target Audience on their Preferred Channel <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">increases the chances of engagement by catering to their preferred platforms.<\/span><\/span><\/li>\n<li><b>Multiple Touchpoints in a Target Campaign <\/b><span style=\"font-weight: 400;\">increases brand visibility and engagement opportunities.<\/span><\/li>\n<\/ul>\n<h2><b>What Are The Challenges of Cross-Channel Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While cross-channel marketing offers numerous benefits, it has its fair share of challenges. Successfully navigating these challenges is crucial for creating a cohesive and effective marketing strategy. Here are some common challenges of cross-channel marketing:<\/span><\/p>\n<ul>\n<li><b>Importance of Timing:<\/b><span style=\"font-weight: 400;\"> Coordinating timing across channels can be challenging, but it&#8217;s crucial for delivering a consistent message and maximizing impact.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Media Channel Selection:<\/b><span style=\"font-weight: 400;\"> Choosing the right mix of channels requires a deep understanding of your audience&#8217;s preferences and behaviors.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Marketing Attribution:<\/b><span style=\"font-weight: 400;\"> Determining which channels contribute most to conversions can be complex; however, TEGNA Attribution tools simplify this process, offering valuable insights.<\/span><\/li>\n<\/ul>\n<h2><b>How Does Cross-Channel Marketing Work With Retargeting?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tegna.com\/advertise\/breaking-down-the-basics-of-retargeting\/\" target=\"_blank\" rel=\"noopener\">Retargeting<\/a>, a technique that displays ads to users who have previously interacted with your brand, aligns seamlessly with cross-channel marketing. Retargeting across various platforms reinforces your message and encourages users to re-engage, leading to improved conversion rates and brand recall.<\/span><\/p>\n<h2><b>6 Quick Tips For a Successful Cross-Channel Marketing Campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are five quick tips to ensure the success of your cross-channel marketing campaign:<\/span><\/p>\n<ol>\n<li><b>Create Customer Personas:<\/b><span style=\"font-weight: 400;\"> Develop detailed <a href=\"https:\/\/www.tegna.com\/advertise\/how-to-create-marketing-persona-profiles\/\" target=\"_blank\" rel=\"noopener\">customer personas<\/a> to tailor your message to different audience segments.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Define Important Metrics:<\/b><span style=\"font-weight: 400;\"> Set clear key performance indicators (KPIs) for each channel to measure the effectiveness of your campaign.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Select Strategic Marketing Channels:<\/b><span style=\"font-weight: 400;\"> Choose channels that resonate with your target audience and align with your campaign goals.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Optimize Your Messaging:<\/b><span style=\"font-weight: 400;\"> Craft messages that fit each channel&#8217;s unique characteristics while maintaining consistent brand messaging.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Create Consistent Messaging Across Channels:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Maintain a cohesive brand narrative across all channels to reinforce your brand&#8217;s identity and message.<\/span><\/span><\/span>&nbsp;<\/li>\n<li><strong>Leverage Local Media:<\/strong> <a href=\"https:\/\/www.tegna.com\/advertise\/local-media-advertising-options\" target=\"_blank\" rel=\"noopener\">Local media campaigns<\/a> can also work together to reinforce a brand&#8217;s message across channels. By combining local TV, <a href=\"https:\/\/www.tegna.com\/advertise\/local-digital-advertising\" target=\"_blank\" rel=\"noopener\">local digital strategies<\/a>, billboards, and subway ads, your brand can reach markets on a more personal level.<\/li>\n<\/ol>\n<h2><b>Build a Cross-Channel Marketing Plan with TEGNA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the dynamic landscape of modern advertising, cross-channel marketing has emerged as a paramount strategy for connecting with today&#8217;s diverse and digitally savvy audience. By weaving together a tapestry of channels &#8211; such as Linear TV, OTT Streaming, and Digital solutions that TEGNA offers,\u00a0 brands can create a resonant, memorable, and compelling brand presence that transcends individual platforms. As you embark on your cross-channel journey, remember that TEGNA stands ready to empower your advertising success.<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let\u2019s get in touch.<\/span><\/a><\/p>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n<h3><b>What is the difference between cross-channel &amp; omnichannel marketing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While cross-channel marketing focuses on delivering a consistent message across platforms, an <a href=\"https:\/\/www.tegna.com\/advertise\/omnichannel-strategy\" target=\"_blank\" rel=\"noopener\">omnichannel marketing strategy<\/a> takes it further by seamlessly integrating these channels to create a unified, continuous customer experience.<\/span><\/p>\n<h3><b>Will cross-channel marketing help my business grow?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Absolutely. Cross-channel marketing reaches customers where they are, increases brand visibility, and guides customers through the journey, ultimately driving growth and conversions.<\/span><\/p>\n<h3><b><\/b><b>Why does cross-channel marketing matter?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Modern consumers engage with brands across various platforms. Cross-channel marketing ensures your message is consistently and effectively delivered, increasing engagement and conversions.<\/span><\/p>\n<h3><b><\/b><b>What is the difference between cross-channel marketing &amp; multichannel marketing?<\/b><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Cross-channel marketing emphasizes consistent messaging across platforms, while multichannel marketing simply involves using multiple channels to reach an audience without maintaining a unified message.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-channel marketing is an excellent way for brands to communicate effectively with customers across different marketing channels. Learn more.<\/p>\n","protected":false},"author":4,"featured_media":12709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,52,87,96,86],"tags":[183],"class_list":["post-12708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-best-practice-tips","category-broadcast","category-digital","category-ott","tag-cross-channel-marketing","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12708"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12709"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}