{"id":12715,"date":"2023-08-30T19:00:59","date_gmt":"2023-08-31T02:00:59","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12715"},"modified":"2024-04-24T10:31:10","modified_gmt":"2024-04-24T17:31:10","slug":"the-power-of-local-sports-sponsorships-how-can-your-brand-get-in-on-the-action","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/local-sports-sponsorship","title":{"rendered":"The Power of Local Sports Sponsorships: How Can Your Brand Get in on the Action?\u00a0"},"content":{"rendered":"

From the Olympics<\/a> to the Super Bowl<\/a>, March Madness<\/a> to the Stanley Cup, and even the hometown Little League team, local audiences love the passion, excitement, and competitive spirit that sports bring to the table. With sports advertising<\/a>, fans of all ages feel a sense of community, form emotional connections with the athletes and teams, and are captivated by life-changing and inspirational moments. <\/span>\u00a0<\/span><\/p>\n

Thanks to the halo effect that sports (and local news stations) offer, brands that sponsor sports content can easily connect with these passionate fans, capture their attention, increase brand awareness, and ultimately drive home sales.\u00a0<\/span>\u00a0<\/span><\/p>\n

For brands looking to jump into TV<\/a>, <\/span>streaming<\/span><\/a>, and <\/span>digital<\/span><\/a> advertising alongside sports content, we\u2019ve drafted some stats and ideas to help you out of the gate and across the finish line.\u00a0<\/span>\u00a0<\/span><\/p>\n

Amid Uncertainty, Sports Advertising is a Slam Dunk<\/span><\/b>\u00a0<\/span><\/h2>\n

Who says the days of appointment TV viewing<\/a> are over? <\/span>\u00a0<\/span><\/p>\n

While there may be economic fluctuations and uncertainties, the underlying appeal of sports as a form of entertainment and community remains steadfast. In fact, live sports are one of the few forms of content that people still prefer to watch in real time. Live content in itself has several advantages for advertisers, making sports advertising extremely impactful and influential. <\/span>TVNewsCheck<\/span><\/a>, <\/span>Kantar<\/span><\/a>, and <\/span>Nielsen<\/span><\/a> have found:\u00a0<\/span>\u00a0<\/span><\/p>\n