{"id":12717,"date":"2023-09-08T09:17:30","date_gmt":"2023-09-08T16:17:30","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12717"},"modified":"2024-01-12T12:20:46","modified_gmt":"2024-01-12T19:20:46","slug":"how-to-build-a-fun-engaging-staycation-marketing-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/staycation-marketing","title":{"rendered":"How to Build a Fun & Engaging Staycation Marketing & Advertising Campaign"},"content":{"rendered":"

As inflation concerns continue to linger for American consumers, they aren\u2019t cutting travel budgets altogether. They\u2019re just shifting how and where they\u2019re traveling.\u00a0<\/span>\u00a0<\/span><\/p>\n

New insights unpacked in TEGNA\u2019s new travel study: \u201c<\/span>Taking Off: Understanding Today\u2019s Leisure Traveler<\/a>,<\/span><\/i>\u201d reveal that hometown tourists and staycations are on the rise, and travel and tourism brands will be wise to position marketing and advertising campaigns to attract locals looking to get away while staying closer to home. <\/span>\u00a0<\/span><\/p>\n

Let\u2019s jump into some comfy clothes, explore the staycation marketing and advertising world, and discover how your brand can leverage this trend to boost engagement and revenue.<\/span>\u00a0<\/span><\/p>\n

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TLDR:<\/strong> Amid inflation concerns, we\u2019re seeing a rise in hometown tourists and staycations, underlining the need for travel, tourism, and hospitality brands to research, plan, and book a cross-channel marketing and advertising campaign that includes partnering with local brands, such as your local news station.<\/p>\n<\/blockquote>\n

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\"Leisure<\/a><\/p>\n<\/blockquote>\n

What is Staycation Marketing & Advertising? <\/span><\/b>\u00a0<\/span><\/h2>\n

Staycation marketing and advertising refer to businesses’ strategies (mainly hotels and travel brands) to entice residents to take short breaks or vacations within their region. These campaigns aim to showcase the value, convenience, and relaxation that come without the need for extensive and elaborate travel plans.<\/span>\u00a0<\/span><\/p>\n

Staycation Marketing Statistics to Know\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

Despite economic concerns, 1 in 3 Americans (76%) expect inflation to impact travel in the coming year. Insights from our new e-book found travel plans are changing in the following ways<\/span> to <\/span>navi<\/span>gate through<\/span> inflationary headwinds:<\/span><\/span><\/p>\n