{"id":12726,"date":"2023-09-08T09:27:41","date_gmt":"2023-09-08T16:27:41","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12726"},"modified":"2024-01-11T10:31:38","modified_gmt":"2024-01-11T17:31:38","slug":"proven-casino-marketing-advertising-tactics","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/casino-marketing-advertising-tactics","title":{"rendered":"Proven Casino Marketing &#038; Advertising Tactics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a world of high-rollers and those blessed with beginner\u2019s luck, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing and advertising<\/span><\/a><span style=\"font-weight: 400;\"> for your casino doesn\u2019t have to be a gamble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our e-book, \u201c<a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><em>Taking Off: Understanding Today\u2019s Leisure Traveler<\/em><\/a>,\u201d found that 94% of Americans plan leisure travel in the next 12 months, and the average number of overnight trips planned is 4. Now is the perfect time for casinos to double down on marketing and advertising to bring in these tourists, get heads in beds, and increase the odds of hitting the jackpot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this comprehensive guide, we&#8217;ll go all-in, looking at the nuances of casino marketing and advertising, delving into the strategies, channels, and creative ideas that drive success.<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h2><b>An Overview of the Casino Industry<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/willyakowicz\/2023\/01\/13\/us-set-gambling-record-in-2022-with-more-than-549-billion-in-revenue\/?sh=7cfdf47c67cc\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">, \u201cThe nation\u2019s casinos and mobile gaming apps rang up a record $54.93 billion in revenue during the first 11 months of 2022.\u201d This bounce-back success is partly due to the rebound we\u2019re seeing post-pandemic &#8211; and the findings of \u201c<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Understanding Today\u2019s Leisure Traveler<\/span><\/i><\/a><span style=\"font-weight: 400;\">\u201d confirm this idea, as 2 in 5 respondents consider travel and tourism more important today compared to pre-2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forbes also found that America has quickly become the \u201csports betting capital of the world,\u201d and \u201cSlot machines and table games generated the most revenue out of any other form of gambling.\u201d Our findings suggest that rest and relaxation are the top motivators for travel, and casinos are capitalizing. Additionally, we found that travel motivations also include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Older generations tend to travel to check places off a bucket list,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Younger generations want experiences that contribute to their overall identity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media inspires 75% to travel to a specific destination<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">48% want to travel somewhere they can show off on social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Casinos offer all these things, making it a perfect destination for international, domestic, and hometown tourists alike.\u00a0<\/span><\/p>\n<h2><b>What is Casino Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How will your brand capture these travelers wanting rest, relaxation, and a destination they can post on social media?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-executed marketing strategy helps casinos communicate their unique offerings, differentiate themselves from competitors, and create lasting impressions that keep customers returning for the buy-in. From traditional methods to cutting-edge <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital campaigns<\/span><\/a><span style=\"font-weight: 400;\">, casino marketing is a multifaceted endeavor that requires careful planning and execution that involves crafting compelling messages, selecting the proper marketing channels, and creating memorable experiences that resonate with the target audience.\u00a0<\/span><\/p>\n<h2><b>Why is Casino Marketing Important?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Effective marketing is a game-changer in a competitive landscape where casinos vie for customers&#8217; attention. It serves as a bridge between the casino and its patrons, building trust, fostering loyalty, and driving revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, with travel and tourism rebounding in a big way, marketing and advertising campaigns are a great way to capitalize on this demand and bring in new and returning patrons, no matter what time of year.\u00a0<\/span><\/p>\n<h2><b>How to Create a Media Plan for Casinos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Crafting a <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/what-is-media-planning-the-ultimate-guide-to-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">strategic media plan<\/span><\/a><span style=\"font-weight: 400;\"> is essential to maximize the impact of your casino&#8217;s marketing efforts. Understanding the insights in \u201c<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Understanding Today\u2019s Leisure Traveler<\/span><\/i><\/a><span style=\"font-weight: 400;\">\u201d is essential to understanding target audiences, which helps brands develop creative that resonates, increase brand awareness and sales, create better products and services, and discover new opportunities for business growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a step-by-step guide to creating a tailored media plan, based on these insights, that resonates with your <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/spring-clean-your-marketing-strategy-5-tips-for-getting-to-know-your-target-audience-better\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h3><b>Understand Your Target Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first step in creating a successful media plan is deeply understanding your target audience &#8211; demographics, preferences, and behaviors to inform your messaging and channel selection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to spending on travel:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">76% expect inflation to impact travel in the coming year, therefore<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 in 3 are changing travel plans, staying close to home in response to inflation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 in 5 are swayed by deals and discounts when booking travel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More travelers are booking directly with vendors to access benefits, like loyalty perks and special offers, and to avoid extra fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top-notch service is always expected, even in the absence of a five-star hotel rating<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to know more about the specific demographics of these travel-intenders? Download \u201c<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Understanding Today\u2019s Leisure Traveler<\/span><\/i><\/a><span style=\"font-weight: 400;\">\u201d for a deep dive into their demographics.\u00a0<\/span><\/p>\n<h3><b>Choose the Right Channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll want to determine where and how your target audience consumes media. These include television, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/premion-2-in-3-advertisers-using-ctv-ott-will-increase-spending\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OTT\/streaming platforms<\/span><\/a><span style=\"font-weight: 400;\">, podcasts, digital advertising, and email campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve found that travel video content is reliably popular, as 83% of Americans watch some form of travel content: Reviews (44%), social media videos (41%), ads (23%), and local news (20%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local news is an exciting option to explore, as viewers rely on local news stations to educate them about nearby tourist activities (59%) and the latest travel trends (44%). Viewers are also more likely to trust travel recommendations from local news over national news. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a 2022 study by <a href=\"https:\/\/knightfoundation.org\/reports\/american-views-2023-part-2\/\" target=\"_blank\" rel=\"noopener nofollow\">Gallup and Knight Foundation<\/a> on trust in media, high emotional trust in local news organizations was double that of national news counterparts. Additionally, Trust extends to brands that advertise within local news content, and local news viewers are likelier to notice those brands.<\/span><\/p>\n<h3><b>Deal the Right Creative<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Invest in visually appealing and high-quality creative assets that capture the essence of your casino experience.<\/span><\/p>\n<p><b>Focus on Relaxation<\/b><b>:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Americans travel for wellness &#8211; to reduce stress, relax, and improve their mood. Casinos will do well to highlight that the whole process, from initial booking to returning home, is free of worry and aggravation.<br \/>\n<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><b>Appeal to Hometown Tourists: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More Americans participate in activities closer to home to mitigate inflationary pressures. Tourist attractions that typically cater to out-of-town visitors can attract locals by promoting special exclusive discounts for residents.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><b>Five-Star Messaging: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering top-notch customer service and cleanliness are cornerstones of the travel and tourism industry. More than ever, travel intenders rely on reviews to drive their decision-making. By utilizing real reviews and testimonials in messaging, your brand can showcase specific ways you exceed expectations, assuaging concerns around declining service levels.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><b>Bring Friends &amp; Family Together<\/b><b>: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reconnecting with friends and family will motivate more Americans to travel in the coming year. If your casino offers group discounts and\/or spaces for large gatherings, messaging around these kinds of accommodations is recommended.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><b>The Power of Video, Trust &amp; Scale<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Travel video content is undeniably popular. As a marketing medium, video has unmatched power to provoke feelings of wanderlust. Video\u2019s ability to influence travel planning and purchase intent reinforces the need for a holistic video strategy.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Interested in more best practices for crafting the perfect ad creative? <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/how-to-make-strong-creative-for-tv-ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click here to see tips and tricks from one of TEGNA\u2019s best.<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Test and Refine<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you\u2019ve got a hot hand, you\u2019ll likely let it roll. When you\u2019re down and out, you need to know when to walk away. Marketing campaigns face a similar concept, except you can count the cards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use measurement tools like <a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/attribution\/\" target=\"_blank\" rel=\"noopener\">TEGNA Attribution<\/a> and Google Analytics to know when you&#8217;re up or down. These tools will help you collect data, analyze metrics, and refine your strategy based on real-time feedback. Know which media works and what channels or creative are a bust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to monitor the performance of your chosen marketing channels constantly. Adapt your plan to capitalize on successful tactics and improve those that need enhancement.<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h2><b>Best Marketing Channels For Casinos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The casino industry benefits from various marketing channels catering to different customer preferences. Here are some effective channels to consider:<\/span><\/p>\n<h3><b>Television<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that broadcast TV reaches <\/span><a href=\"https:\/\/www.mrisimmons.com\/?creative=541394817766&amp;keyword=mri%20simmons&amp;matchtype=b&amp;network=g&amp;device=c&amp;utm_term=mri%20simmons&amp;utm_campaign=MRI-Simmons&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=2209642146&amp;hsa_cam=14405682470&amp;hsa_grp=128948055720&amp;hsa_ad=541394817766&amp;hsa_src=g&amp;hsa_tgt=kwd-402965365341&amp;hsa_kw=mri%20simmons&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjwrfymBhCTARIsADXTabklP8Z0p5u5vgu84EDDLIiksUt5gzTb0dmVSqwQxSIOWtZGn6_MHhsaApC7EALw_wcB\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">70% \u200bof casino visitors weekly<\/span><\/a><span style=\"font-weight: 400;\">? Television advertisements allow you to visually showcase the excitement and luxury of your casino experience to a broad audience. Consider partnering with trustworthy local news organizations to amplify your message at scale with linear TV. Sales-friendly lifestyle programming can further elevate your message with opportunities for on-location or long-form segments.\u00a0<\/span><\/p>\n<h3><b>OTT\/Streaming<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As viewing habits evolve, it\u2019s best practice to combine a linear TV campaign with streaming OTT.<\/span> <span style=\"font-weight: 400;\">Contrary to popular belief, the two platforms don\u2019t work against each other but act as perfect complementary pieces. Streaming offers reach extension, increased brand awareness, advanced targeting options, retargeting, the flexibility to optimize, and helps maximize ROI while capturing viewers who have shifted away from traditional TV. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/7-advantages-of-combining-linear-and-streaming\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about the advantages of combining linear and streaming for your marketing campaign.<\/span><\/a><\/p>\n<h3><b>Podcasts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sports betting is all the rage, and podcasts &#8211; such as the Locked On Podcast Network &#8211; have a daily podcast for every <\/span><a href=\"https:\/\/lockedonpodcasts.com\/leagues\/nfl\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NFL<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/lockedonpodcasts.com\/leagues\/nba\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NBA<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/lockedonpodcasts.com\/leagues\/mlb\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">MLB<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/lockedonpodcasts.com\/leagues\/nhl\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NHL<\/span><\/a><span style=\"font-weight: 400;\"> team, plus more than 60 of the most prominent <\/span><a href=\"https:\/\/lockedonpodcasts.com\/leagues\/college\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">colleges<\/span><\/a><span style=\"font-weight: 400;\"> and major college conferences. Casinos seem to be a natural fit for sponsoring and advertising on relevant podcasts to connect with audiences personally and tap into specific interests. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/this-nfl-season-tegna-locked-on-podcast-network-can-take-your-brand-to-the-end-zone\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about the advantages of podcast advertising with Locked On.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Digital<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Like streaming campaigns, <a href=\"https:\/\/www.tegna.com\/advertise\/effective-digital-marketing-strategy-casinos\" target=\"_blank\" rel=\"noopener\">digital casino marketing<\/a> can also act as the perfect complement to TV campaigns. Consider adding the following to your marketing mix:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local News Websites:<\/b><span style=\"font-weight: 400;\"> Local News is a trusted co-pilot in travel planning, and they don\u2019t just publish news on-air. Stations also have websites and apps that offer excellent real estate for digital video, display, banner ads, and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/native-advertising-defined-explored\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">native advertising<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> to hook travelers.<br \/>\n<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contextual Advertising: <\/b><a href=\"https:\/\/www.tegna.com\/advertise\/contextual-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contextual advertising<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> delivers relevant ads to users based on their activity and online content viewing. For example, if you\u2019re reading an article on \u201chow to play poker\u201d and see a display ad for a nearby casino, you\u2019ve been served contextual advertising.<\/span><\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geofencing: <\/b><span style=\"font-weight: 400;\">With<\/span> <span style=\"font-weight: 400;\">geofencing, you can draw a virtual fence around specific areas, such as your casino location (or a competing casino\u2019s location), and target those within that specific location with ads, offers, and promotions. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/what-is-geofencing-and-why-does-your-business-need-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about the ins and outs of geofencing here.<\/span><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h2><b>5 Casino Marketing Ideas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the findings in \u201c<\/span><i><span style=\"font-weight: 400;\">Understanding Today\u2019s Leisure Traveler,<\/span><\/i><span style=\"font-weight: 400;\">\u201d there are some other creative ideas to elevate your casino marketing strategy:<\/span><\/p>\n<h3><b>1. Sports, Sports, Sports<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know <\/span><a href=\"https:\/\/www.mrisimmons.com\/?creative=541394817766&amp;keyword=mri%20simmons&amp;matchtype=b&amp;network=g&amp;device=c&amp;utm_term=mri%20simmons&amp;utm_campaign=MRI-Simmons&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=2209642146&amp;hsa_cam=14405682470&amp;hsa_grp=128948055720&amp;hsa_ad=541394817766&amp;hsa_src=g&amp;hsa_tgt=kwd-402965365341&amp;hsa_kw=mri%20simmons&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjwrfymBhCTARIsADXTabklP8Z0p5u5vgu84EDDLIiksUt5gzTb0dmVSqwQxSIOWtZGn6_MHhsaApC7EALw_wcB\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NFL viewers are 36% more likely to have participated in casino gambling<\/span><\/a><span style=\"font-weight: 400;\"> in the last 12 months? Newly released NFL guidelines allow casinos to have a stronger presence in NFL programming, and a multiplatform campaign with broadcast, streaming, and digital elements could be the jackpot in reaching an interested and engaged audience.\u00a0<\/span><\/p>\n<h3><b>2. Advertise via Local Events<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsor or host local events to engage with the community and create memorable experiences. This can easily be done by partnering with your local news station.\u00a0<\/span><\/p>\n<h3><b>3. Rewards Programs &amp; Theme Nights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Implement rewards programs that incentivize customer loyalty and repeat visits.<\/span> <span style=\"font-weight: 400;\">Organize themed events to add an extra layer of excitement to the casino experience.<\/span><\/p>\n<h3><b>4. Social Media Promotions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Utilize social media platforms for engaging promotions, contests, and giveaways that encourage interaction. You can also repurpose video content to help get this messaging to a broader audience.\u00a0<\/span><\/p>\n<h3><b>5. Community and Influencer Partnerships<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Collaborate with local influencers and community leaders to expand your reach and credibility. This can also be easily done by partnering with your local news station.\u00a0<\/span><\/p>\n<h2><b>Casino Advertising Examples<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at real-life casino advertising success stories from TEGNA partners. These examples highlight how strategic marketing can drive engagement and results in the casino industry.<\/span><\/p>\n<h3><b>KARE 11 Adds Creative Touches to Bring Casinos New Visitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cWe use insights for anything and everything with our partners, whether placement or creative pieces, and I\u2019ve found some really interesting stories,\u201d says Joanie Kraus, Director of Sales at TEGNA\u2019s KARE 11. \u201cWe researched the ideal consumer for one of our casino partners and found that many people who visit casinos here in Minnesota are also avid gardeners.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn their ad, they added little gardening elements. It seemed totally random, but they found it extremely effective and led to a lift in attendance and revenue because the creative resonated with those people.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kraus adds, \u201cIt\u2019s all about who the consumer is and really diving deep into that target audience, then threading the needle in very different ways to build those relationships and generate trust.\u201d<\/span><\/p>\n<h3><b>Fan Duel, Underdog Fantasy &amp; Locked On Podcast Network<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The level of passion we see from NFL fans is nearly impossible to recreate, and that passion is good news for brands that advertise within Locked On\u2019s sports podcasts. Just take a look at the numbers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adresultsmedia.com\/news-insights\/brand-love\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">49% of listeners believe hosts use the products they mention in the show<\/span><\/a><span style=\"font-weight: 400;\">, providing instant trust and credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcast listeners enjoy the ads they hear within their podcast, delivering the lowest skip rate across every medium, at only 12%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.edisonresearch.com\/super-listeners-2020\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">86% of people<\/span><\/a><span style=\"font-weight: 400;\"> who frequently listen to podcasts say they recall ads on podcasts more than any other channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.edisonresearch.com\/super-listeners-2021-from-edison-research-and-ad-results-media\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">65% of avid podcast listeners<\/span><\/a><span style=\"font-weight: 400;\"> say they have purchased a product or service from a brand they heard advertised on a podcast.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/clXrQvMF4BM?si=yC2GD2ZIILcK-e4-\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Putting Your Casino Marketing &amp; Advertising Tactics into Motion with TEGNA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have insights into casino marketing strategies and creative ideas, it&#8217;s time to take action and double down on your marketing and advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With TEGNA, we ensure you\u2019re dealt a winning hand with creative, end-to-end video experiences delivered to a travel-minded audience in any city you want to draw from. We can even measure clear ROI from any campaign, including how many people visit, how long they stay, and where they travel from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t roll the dice.<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let\u2019s get in touch<\/span><\/a><span style=\"font-weight: 400;\"> today and cash out tomorrow.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h2><b>Frequently Asked Questions<\/b><\/h2>\n<h3><b>What is a Good Casino Marketing Strategy?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At TEGNA, we\u2019ve found that effective strategies for casinos require careful planning and execution, which involves crafting compelling messages, selecting the proper marketing channels (often a combination of TV, streaming, and digital elements), and creating memorable experiences that resonate with the target audience.\u00a0<\/span><\/p>\n<h3><b>How Do Casinos Advertise?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Casinos can advertise through television, digital channels, social media, email campaigns, and sponsorships to reach diverse audiences.<\/span><\/p>\n<h3><b>How Do Casinos Attract New Business?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Casinos attract new business through clever marketing and advertising of special and seasonal promotions, loyalty programs, immersive experiences, and community engagement on channels, including a combination of TV, streaming, and digital elements.\u00a0<\/span><\/p>\n<h3><b>Are Casinos Allowed to Advertise?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, however, casino advertising is subject to regional regulations. Casinos must adhere to legal guidelines and responsible gaming practices.<\/span><\/p>\n<h3><b>What Challenges Exist for Casinos Creating a Marketing Plan?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Challenges include standing out in a competitive landscape, navigating advertising regulations, and catering to diverse audiences while staying true to the casino&#8217;s brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casino advertising supports customer retention and drives new business. Learn how your business can maximize profits with these casino marketing ideas.<\/p>\n","protected":false},"author":4,"featured_media":12727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,52,87,96,86,88],"tags":[190,189],"class_list":["post-12726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-best-practice-tips","category-broadcast","category-digital","category-ott","category-travel-tourism","tag-casino-advertising","tag-casino-marketing","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12726"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12727"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}