{"id":12740,"date":"2023-09-08T09:25:59","date_gmt":"2023-09-08T16:25:59","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12740"},"modified":"2023-10-10T08:49:25","modified_gmt":"2023-10-10T15:49:25","slug":"5-travel-tourism-ads-to-inspire-your-next-creative-video-campaign","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/5-travel-tourism-ads-to-inspire-your-next-creative-video-campaign\/","title":{"rendered":"5 Travel &#038; Tourism Ads to Inspire Your Next Creative Video Campaign\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Our new e-book, \u201c<\/span><i><span data-contrast=\"auto\"><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\">Taking Off: Understanding Today\u2019s Leisure Traveler<\/a>,<\/span><\/i><span data-contrast=\"auto\">\u201d found that video content is unmatched in influencing travel planning and purchase intent, making a compelling video campaign essential in reaching leisure travelers and attracting them to your destination. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s embark on a journey of inspiration as we unveil five extraordinary travel and tourism advertisements that have mastered the art of sparking wanderlust and igniting the desire for exploration. These ads serve as a treasure trove of ideas, showcasing how the fusion of imagination and marketing prowess can pave the way for unforgettable campaigns that beckon travelers to pack their bags and set forth on their next great adventure. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">Here are five <a href=\"https:\/\/www.tegna.com\/advertise\/travel-tourism-advertising-consumers\" target=\"_blank\" rel=\"noopener\">travel and tourism ads<\/a> from Team TEGNA to inspire your next creative video campaign.\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">1. Great Day Houston Inspires Viewers to Visit Frisco<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Lifestyle marketing is a great way to attract visitors, of course, with the help of the halo effect. Partnering with local news organization KHOU, the city of Frisco, Texas, appeared on Great Day Houston to educate viewers on all the fun and exciting things to do &#8211; from sports and live music to shopping and dining. What else would you want from a trip that is only a four-hour drive from Houston?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/821686969?h=e290d7f53e\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">2. Hitting the Augusta Wine Trail with Friends and Family <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Getting together and catching up with family and friends is a big reason for travel, and this 30-second spot produced by KSDK plays on that sentiment, encouraging viewers to create memories and celebrate milestones with loved ones. At the trail&#8217;s end, viewers are encouraged to visit the Augusta Wine Trail\u2019s website to learn more.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/825132203?h=a9619a9ed2\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">3. WXIA Piques the Interest of Viewers to Discover Dahlonega<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Appealing to the rest, relaxation, and slower pace that travelers today crave, this 30-second spot positions Dahlonega as a hidden gem with a lot of \u201csomething worth discovering.\u201d Produced by WXIA, this creative spot provides relatable themes and fun for the whole family in what might not be considered a typical vacation hot spot.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/821701413?h=263a3662ad\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">4. KPNX Encourages Viewers to Explore Cochise County<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Another little-known destination, Cochise County in Arizona, wants to change all that. Highlighting everything the county has to offer, this 30-second spot produced by KPNX aims to bring in several demographics: wine enthusiasts, outdoor adventurers, young families, and more. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/vimeo.com\/848536360\/91097c5298?share=copy\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\"><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/848536360?h=91097c5298\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/span><\/a><\/p>\n<h3><\/h3>\n<h3><b><span data-contrast=\"auto\">5. Texas City Tourism Wants You to Pick Ellijay<\/span><\/b><\/h3>\n<p><i><span data-contrast=\"auto\">\u201c<a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\">Taking Off: Understanding Today\u2019s Leisure Traveler<\/a><\/span><\/i><span data-contrast=\"auto\">\u201d found that 48% of tourists want to visit a destination they can show off on social media. Playing into this sentiment, this spot produced by WXIA shows just what visitors can expect and provides examples of how to formulate their posts.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\"><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/821701502?h=77e402fd82\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Hit the Road with TEGNA<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">At TEGNA, our ultimate goal is to equip brands with data and insights to inform and develop creative, then amplify those messages with cross-platform campaigns, including <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/broadcast\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">linear<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">streaming<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">digital<\/span><\/a><span data-contrast=\"auto\"> elements. With 64 broadcast stations in 51 markets nationwide, our unique content opportunities will connect your business to the audiences that matter most and deliver proven results. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch<\/span><\/a><span data-contrast=\"auto\"> to see how we can help your brand grow with the power of TV advertising.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the captivating realm of travel and tourism, where the allure of places near and far call out, the power of video advertising holds a remarkable sway. <\/p>\n","protected":false},"author":4,"featured_media":12741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,52],"tags":[191],"class_list":["post-12740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-tourism","category-best-practice-tips","tag-travel-and-tourism-marketing","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12740"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12741"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}