
{"id":12742,"date":"2023-09-08T09:31:43","date_gmt":"2023-09-08T16:31:43","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12742"},"modified":"2023-09-08T09:34:35","modified_gmt":"2023-09-08T16:34:35","slug":"hometown-tourists-hit-the-road-with-tegnas-one-tank-trips","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/hometown-tourists-hit-the-road-with-tegnas-one-tank-trips\/","title":{"rendered":"Hometown Tourists Hit the Road with TEGNA\u2019s One-Tank Trips\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">TEGNA\u2019s new e-book, \u201c<\/span><i><span data-contrast=\"auto\"><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\">Taking Off: Understanding Today\u2019s Leisure Traveler<\/a>,<\/span><\/i><span data-contrast=\"auto\">\u201d has more than its fair share of exciting insights when it comes to reaching today\u2019s tourists. For example, as inflation concerns continue to linger, some tourists aren\u2019t completely cutting trips out of the budget. They\u2019re just cutting down the distance they\u2019re traveling.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Make way for the hometown tourists looking for rest, relaxation, and adventure in places closer to home. Tourist attractions that typically cater to out-of-town visitors can not only attract locals by promoting special exclusive discounts for residents but also get their message to the masses via local broadcast TV.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.wwltv.com\/great-day-louisiana\" target=\"_blank\" rel=\"noopener nofollow\">WWL\u2019s Great Day Lousiana<\/a> is one great example, as it has a One-Tank Trips segment featuring host Malik Mingo. In these segments, Mingo gives viewers a first-hand look at local activities, attractions, people, and cuisine that make each area of New Orleans so special.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Several brands, such as <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trip-baton-rouges-food-scene\/289-f5f51e5f-9024-46ef-90c5-2bb30a86503a\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Visit Baton Rouge<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-renaissance-battle-house\/289-4cd99476-6b70-4a10-88ea-1f9676ebed40\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">The Battle House Renaissance Mobile and Spa<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-french-quarter-phantoms-tours\/289-8cd9381b-1e37-4f2d-a523-5e2a5c6e4e40\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">French Quarter Phantoms Tours<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-buccaneer-state-park\/289-a476ebb1-d572-4754-be64-230dc1a32712\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Buccaneer State Park, <\/span><\/a><span data-contrast=\"auto\">have partnered with One Tank Trips to reach and engage potential travelers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0IGbbYbLMmU?si=Re2j-d4eldevmyWt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">But TEGNA\u2019s WWL isn\u2019t the only one getting in on the action. Watch some examples of One-Tank Trip highlights from TEGNA stations below, sponsored and not sponsored: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NAx9jFtkGOg?si=-XeMflkJV6mnPm9g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WUcZG30FTeE?si=zi7RUgj-p5jquiIa\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Hit the Road with TEGNA<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">At TEGNA, our ultimate goal is to equip brands with data and insights to inform and develop creative, then amplify those messages with cross-platform campaigns, including <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/broadcast\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">linear<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">streaming<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">digital<\/span><\/a><span data-contrast=\"auto\"> elements. With 64 broadcast stations in 51 markets nationwide, our unique content opportunities will connect your business to the audiences that matter most and deliver proven results. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch<\/span><\/a><span data-contrast=\"auto\"> to see how we can help your brand grow with the power of TV advertising.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a rise in hometown tourists, making it all the more important to market to locals taking vacations close to home. Watch as WWL\u2019s Malik Mingo takes viewers to areas of New Orleans and how brands have benefitted from the halo effect and sponsored content.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,52],"tags":[191],"class_list":["post-12742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-tourism","category-best-practice-tips","tag-travel-and-tourism-marketing","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12742"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10734"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}