{"id":12751,"date":"2023-09-18T10:44:21","date_gmt":"2023-09-18T17:44:21","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12751"},"modified":"2024-08-23T11:57:54","modified_gmt":"2024-08-23T18:57:54","slug":"good-work-exploring-great-solutions-with-cochise-county-tourism-economic-council","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/travel-tourism-marketing-cochise-county-tourism-economic-council\/","title":{"rendered":"Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council"},"content":{"rendered":"

You may have never heard of <\/span>Cochise County<\/span><\/a>. It\u2019s a unique set of communities in the southwest corner of Arizona, including Benson, Willcox, Douglas, Bisbee, Tombstone, and Sierra Vista.\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s a magical place where you can find ghost towns and fantastic wildlife, dine and taste wine, hike, bike, and stargaze.\u00a0<\/span>\u00a0<\/span><\/p>\n

One person looking to ensure Cochise County becomes a popular travel destination and a household name nationally is Kate Cox, Marketing Coordinator for Cochise County Tourism and Economic Council. <\/span>\u00a0<\/span><\/p>\n

\u201cThe communities I represent through the council are very unique. They all have different multi-faceted opportunities and events for people to come and enjoy,\u201d says Cox. \u201cMy goal is to get people to come down to the county and have a great time and really see what we’re all about.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

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\u201cKPNX allows us to focus on demographics different from what we are used to having come and visit, and really target people who will come to enjoy our communities.\u201d<\/p>\n<\/blockquote>\n

She\u2019s teamed up with TEGNA\u2019s 12News in Phoenix<\/a> to create a cross-platform campaign<\/a> –\u00a0 to bring in tourists seeking fun and unique experiences from hiking and birdwatching to wine tasting and exquisite cuisine.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cCochise County Tourism and Economic Council has four pillars that we use for our marketing:\u00a0 wine tasting and cuisine, bird watching and wildlife watching, culture and history, and outdoor adventures,\u201d explains Cox. \u201cWe used these pillars to determine which demographics we wanted to showcase in our campaign, and this allowed us to capture the audience that would really enjoy what we have to offer.\u201d<\/span>\u00a0<\/span><\/p>\n

\"Leisure<\/a><\/p>\n

Reaching New Audiences to Boost Cochise County Tourism<\/b><\/h2>\n

To reach this ideal audience at the local and state level, the Council sponsored content featuring local businesses in Cochise on Arizona Midday<\/a>, 12News\u2019 lifestyle show. These features include:\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n