{"id":12772,"date":"2023-09-28T10:28:41","date_gmt":"2023-09-28T17:28:41","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12772"},"modified":"2023-09-28T10:28:41","modified_gmt":"2023-09-28T17:28:41","slug":"3-creepy-campaigns-to-inspire-your-brands-halloween-marketing-advertising-this-fall","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/campaigns-to-inspire-your-brands-halloween-marketing","title":{"rendered":"3 Creepy Campaigns to Inspire Your Brand’s Halloween Marketing & Advertising This Fall"},"content":{"rendered":"

The faint scent of pumpkin spice in the air can only mean one thing: Halloween is creeping around the corner. It’s the time of year when ghosts, goblins, and all things macabre take center stage, and creative opportunities for brands to showcase their spooky side abound.<\/span>\u00a0<\/span><\/p>\n

Enter, if you dare, as we dig into a TEGNA-themed cauldron of inspiration, concocting a spellbinding brew of Halloween campaigns that have cast their magic on audiences and left a lingering sense of enchantment.<\/span>\u00a0<\/span><\/p>\n

WNEP Celebrates Fall-O-Ween with Several Sponsors<\/span><\/b>\u00a0<\/span><\/h3>\n

Our e-book, Understanding Today\u2019s Leisure Traveler<\/em><\/a>, found that due to inflation concerns, we\u2019re seeing a\u00a0 rise in hometown tourists, resulting in Americans choosing to participate in leisure activities closer to home. <\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

To capture the attention of locals, several sponsors, including the Pocono Mountain Visitors Bureau, Norm\u2019s Computers, Lehigh Valley Zoo, and others, teamed up with WNEP and sponsored Fall-O-Ween<\/a>. For this campaign, WNEP aired 30-second spots informing loyal viewers about local fall happenings, including visiting a pumpkin patch, a corn maze, and even a haunted house.\u00a0<\/span>\u00a0<\/span><\/p>\n

These types of sponsorships are beneficial for local brands for several reasons. <\/span>\u00a0<\/span><\/p>\n