{"id":12773,"date":"2023-09-28T10:29:06","date_gmt":"2023-09-28T17:29:06","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12773"},"modified":"2024-08-23T11:58:04","modified_gmt":"2024-08-23T18:58:04","slug":"how-halloween-nostalgia-can-boost-your-brands-tricks-and-treats","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/how-halloween-nostalgia-can-boost-your-brands-tricks-and-treats\/","title":{"rendered":"How Halloween Nostalgia Can BOOst Your Brand’s Tricks and Treats\u00a0"},"content":{"rendered":"

Halloween is a time when nostalgia runs deep, as people of all ages fondly remember their favorite childhood costumes, candy, and trips to the pumpkin patch. But did you know that Halloween nostalgia can be a magical ingredient for your brand’s marketing and advertising campaigns?<\/span>\u00a0<\/span><\/p>\n

Nostalgia is a deeply human experience characterized by a sense of comfort, community, positive memories, and a longing for \u2018the good old days.\u2019 At TEGNA, we often advise our advertising partners to develop messaging that creates an emotional connection to the audience. It\u2019s a tried and true tactic, leading to several successful ad campaigns, regardless of the industry.<\/span>\u00a0<\/span><\/p>\n

This Halloween, marketing and advertising your brand around these sentimental moments may be the trick to help your brand treat new and loyal customers alike. Let\u2019s look at the crystal ball to see which strategy might best incorporate into your media plan.<\/span><\/p>\n

1. Local News Alignment<\/h3>\n

With local news, there\u2019s no shortage of nostalgia. <\/span>KPNX recently aired<\/span><\/a> an hour-long special celebrating its 70th anniversary, while <\/span>KTVB\u2019s 208 Redial<\/span><\/a> and <\/span>KVUE\u2019s Rewind<\/span><\/a> feature old newsreels and segments of years past.\u00a0<\/span>\u00a0<\/span><\/p>\n

For Halloween specifically, CBS 8 in San Diego shared a \u201cNews 8 Throwback<\/a>\u201d from 1980, which reported on popular Halloween costumes that year.\u00a0<\/span>\u00a0<\/span><\/p>\n

So what? <\/span><\/b>Local news often has a special place in people’s hearts because it reflects their community and shared experiences. <\/span>WNEP\u2019s unearthing of lost footage of a Halloween parade<\/span><\/a> in 1982 reflects that sentiment almost perfectly. When you align with your local news station, your brand will benefit from the <\/span>halo effect<\/span><\/a>, which extends viewers’ positive associations with local news and its nostalgia for your brand. <\/span>\u00a0<\/span><\/p>\n

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