{"id":12787,"date":"2023-10-06T10:39:14","date_gmt":"2023-10-06T17:39:14","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12787"},"modified":"2023-10-06T10:39:14","modified_gmt":"2023-10-06T17:39:14","slug":"5-ways-your-brand-can-reach-holiday-shoppers-this-year","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/5-ways-your-brand-can-reach-holiday-shoppers-this-year\/","title":{"rendered":"5 Ways Your Brand Can Reach Holiday Shoppers This Year\u00a0"},"content":{"rendered":"

When the holiday season becomes overwhelming, millions of Americans turn to their local TV stations for guidance on everything from buying the best gifts at the best price, decorating their homes for family gatherings, recipe ideas, and which holiday activities to attend.\u00a0<\/span>\u00a0<\/span><\/p>\n

A local marketing strategy is key to holiday marketing, and this guide can help put your brand front and center as you help them navigate this wonderful but hectic time of year.\u00a0<\/span>\u00a0<\/span><\/p>\n

Holiday Shopper Insights<\/span><\/b>\u00a0<\/span><\/h2>\n

First, let\u2019s look at the mindset of this year\u2019s holiday shoppers so you can better tailor your holiday campaigns to meet consumer needs and find which platforms to reach your ideal audience. <\/span>The National Retail Foundation found:<\/span><\/a>\u00a0<\/span><\/p>\n