{"id":12797,"date":"2023-10-10T17:30:01","date_gmt":"2023-10-11T00:30:01","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12797"},"modified":"2024-01-11T10:13:44","modified_gmt":"2024-01-11T17:13:44","slug":"how-to-increase-hotel-bookings-5-tactics","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/how-to-increase-hotel-bookings","title":{"rendered":"How to Increase Hotel Bookings: 5 Tactics"},"content":{"rendered":"

In the ever-evolving world of hospitality, increasing hotel bookings is essential for the growth and sustainability of any establishment. Whether you run a boutique inn or a sprawling resort, attracting guests and retaining their loyalty is crucial.<\/span><\/p>\n

Join us as we explore effective tactics to boost hotel bookings, drawing insights from TEGNA’s insightful e-book, “<\/span>Understanding Today’s Leisure Traveler<\/span><\/i><\/a>.”<\/span><\/p>\n

\"Leisure<\/a><\/p>\n

Why Is Increasing Hotel Bookings Essential?<\/b><\/h2>\n

Headed for a staycation or going abroad, Americans collectively view vacation as the year’s best highlight. Whether traveling to relax or catch up with family and friends, they\u2019re pursuing happiness despite economic challenges, and your hotel has an opportunity to offer them a memorable experience and make them loyal visitors who stay with you time and time again.<\/span><\/p>\n

Hotel bookings are also the lifeblood of the hospitality industry, essential for your brand\u2019s financial health and sustainability. It enables revenue generation, profitability, competitive advantage, and the ability to provide quality services to guests.<\/span><\/p>\n

What Tools Support Increased Hotel Bookings?<\/b><\/h2>\n

Successful hospitality brands often employ marketing strategies, pricing tactics, and customer service excellence to increase hotel bookings to attract and retain guests. It’s also essential to leverage various tools and channels to harness the power of online bookings. Let’s take a brief look at some of these:<\/span><\/p>\n

Video<\/b><\/h3>\n

Our travel survey found that 83% of consumers watch travel content, making video travel essential when unpacking your marketing and advertising strategy. Additionally, 79% find travel video entertaining, 66% say it helps them when planning vacations, and 60% feel it keeps them informed on the latest travel trends.<\/span><\/p>\n

Consider creating <\/span>visually appealing video content<\/span><\/a> to showcase your hotel’s amenities, rooms, and overall experience. High-quality visuals and videos can create a strong impression on viewers and entice them to consider your hotel for their stay. After all, they can imagine themselves in that setting if they see, hear, and feel what the experience will be like.<\/span><\/p>\n

Television<\/b><\/h3>\n

The perfect platform to leverage video content,<\/span> TV advertising is still an effective way<\/span><\/a> to reach<\/span> a broader audience and establish brand recognition. On a local level, tourists and travelers rely on local news stations to educate and inform them of nearby tourist activities and the latest travel trends. There\u2019s a<\/span> halo effect<\/span><\/a> that also comes with<\/span> local TV advertising<\/span><\/a>, and, given an increase in the number of Americans going on<\/span> staycations<\/span><\/a>, hotel brands would be wise to incorporate TV into their<\/span> media plan<\/span><\/a>.<\/span><\/p>\n

Streaming<\/b><\/h3>\n

Like<\/span> broadcast TV,<\/span><\/a> streaming effectively reaches a broad audience, including cord-cutters and cord-nevers. Hospital brands can expand their reach with streaming, utilizing highly targeted advertising based on user demographics, interests, and viewing habits to reach audiences more likely to be interested in vacationing. Streaming TV platforms provide detailed analytics with a tool like<\/span> TEGNA Attribution<\/span><\/a> – impressions, click-through, and conversion rates – to help measure and optimize the effectiveness of a campaign.<\/span><\/p>\n