{"id":12805,"date":"2023-10-10T19:04:51","date_gmt":"2023-10-11T02:04:51","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12805"},"modified":"2024-08-23T11:56:38","modified_gmt":"2024-08-23T18:56:38","slug":"how-wfaas-viral-weather-moment-can-mean-increased-visibility-for-your-brand-advertising","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/marketing-viral-moments","title":{"rendered":"How WFAA\u2019s Viral Weather Moment Can Mean Increased Visibility for Your Brand Advertising"},"content":{"rendered":"

From the \u201c<\/span>Apparently Kid<\/span><\/a>\u201d taking the world by storm in 2014 to the more recent Texas weather report showing <\/span>101105 degrees in McKinney<\/span><\/a>, local news is no stranger to light-hearted and viral moments. This type of brand exposure is certainly good for ratings as it boosts the visibility of local stations and their personalities, and brands advertising alongside this content can benefit, too.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

That\u2019s because aligning advertising strategies with local news and viral moments allows them to tap into current events and trends, connect with their target audience on a more personal level, and enhance their brand visibility.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Want to know more? Let\u2019s dive into all the ins and outs of marketing alongside viral, local news content.\u00a0<\/span>\u00a0<\/span><\/p>\n

The Halo Effect with Local News Personalities<\/span><\/b>\u00a0<\/span><\/h2>\n

WFAA\u2019s Meteorologist, Pete Delkus, is a public figure everyone trusts \u2026 and blames for lousy weather, illustrated in the spot above, titled \u201cThanks, Delkus.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

All jokes aside, millions of viewers turn to TEGNA meteorologists for accurate, real-time weather forecasts to make informed decisions about their day, and personalities like Delkus have created a unique and trusted bond with local viewers in the communities they serve.\u00a0<\/span>\u00a0<\/span><\/p>\n

In fact, TVB found that <\/span>local broadcast news is the most trusted platform<\/span><\/a> among viewers. With the halo effect extending to brands that advertise alongside local news, <\/span>studies show<\/span><\/a> consumers are more likely to trust \u2013 and buy from \u2013 these brands.\u00a0<\/span>\u00a0<\/span><\/p>\n

Therefore, it\u2019s proven that associating with local news and showing involvement in the community can create positive associations for the brand and enhance the brand’s image and reputation in the eyes of the public, which can foster a sense of loyalty and support among local viewers.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Bottom line?<\/strong> Local news stations provide a <\/span>halo effect<\/span><\/a> to their advertising partners.\u00a0<\/span>\u00a0<\/span><\/p>\n