{"id":12832,"date":"2023-11-07T12:55:43","date_gmt":"2023-11-07T19:55:43","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12832"},"modified":"2023-11-07T15:14:44","modified_gmt":"2023-11-07T22:14:44","slug":"what-team-tegna-is-thankful-for-in-202","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/what-team-tegna-is-thankful-for-in-202\/","title":{"rendered":"What Team TEGNA is Thankful for in 2023"},"content":{"rendered":"<p aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12760\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/48289_Choosing-the-Right-Local-Media-720x405.png\" alt=\"Choosing the Right Local Media\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/48289_Choosing-the-Right-Local-Media-720x405.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/48289_Choosing-the-Right-Local-Media-320x180.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/48289_Choosing-the-Right-Local-Media-145x82.png 145w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/48289_Choosing-the-Right-Local-Media.png 1200w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p aria-level=\"3\"><strong><a href=\"https:\/\/www.tegna.com\/advertise\/local-media-advertising-options\" target=\"_blank\" rel=\"noopener\">Choosing the Right Local Media for Your Advertising Campaign<\/a><\/strong><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">In today\u2019s competitive business landscape, advertising locally is crucial to any brand\u2019s marketing strategy. Choosing the proper local media channels is essential to promote your products or services to a local audience effectively. In this guide, we\u2019ll explore local media, how to advertise locally, industries that benefit from it, various local media advertising options, successful local media campaigns, and the importance of creating a cross-platform strategy with <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Becca Monroe-Hardy at WLTX in Columbia, South Carolina; Michael Clifford at 11Alive in Atlanta; and Jeff Burrell at WWL in New Orleans.\u00a0\u00a0<\/span><\/p>\n<p aria-level=\"3\"><strong><a href=\"https:\/\/www.tegna.com\/advertise\/national-advertising\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12774 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/1592622854080.jpg\" alt=\"Kinzey Fritz\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/1592622854080.jpg 365w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/1592622854080-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/1592622854080-320x320.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/1592622854080-150x150.jpg 150w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/span>How to Advertise Nationally: 5 Best Practices <\/a><\/strong><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/travel-tourism-marketing-cochise-county-tourism-economic-council\/\" target=\"_blank\" rel=\"noopener\">Exploring Great Solutions with Cochise County Tourism &amp; Economic Council<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">Watch and discover how Kate Cox, Marketing Coordinator for Cochise Country Tourism and Economic Council, partnered with TEGNA\u2019s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Exploring Great Solutions with Cochise County Tourism &amp; Economic Council\" src=\"https:\/\/player.vimeo.com\/video\/855153529?badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/clickable-ads\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10113 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2021\/10\/1517559144775.jpg\" alt=\"Katie Yape\" width=\"127\" height=\"127\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2021\/10\/1517559144775.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2021\/10\/1517559144775-150x150.jpg 150w\" sizes=\"auto, (max-width: 127px) 100vw, 127px\" \/><\/span>How to Make Your Ads More Clickable<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">The key to influencing audiences now resides in a brand\u2019s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA\u2019s Katie Yape, an expert in the dynamic field of digital advertising, offers tips to win the battle for consumer attention and, ultimately, capture clicks to increase ROI.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/understanding-todays-leisure-traveler-unpacking-key-findings\/\" target=\"_blank\" rel=\"noopener\">Understanding Today\u2019s Leisure Traveler: Unpacking Key Findings\u00a0<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">What does your brand need to know about the rebound in the travel and tourism industry? Tom Charno, Senior Consumer Insights Strategist at TEGNA, details key findings from our latest consumer insights e-book, &#8220;<em>Taking Off: Understanding Today\u2019s Leisure Traveler<\/em>.&#8221;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a>\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/premion.com\/news\/beyond-impressions-uncovering-the-power-of-brand-lift-studies-for-ctv-advertisers\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12833 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/11\/1516262136113.jpg\" alt=\"Heather Tatarsky\" width=\"130\" height=\"130\" \/><\/span>Beyond Impressions: Uncovering the Power of Brand Lift Studies for CTV Advertisers<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">Our friend, <\/span><span data-contrast=\"none\">Heather Tatarsky<\/span><span data-contrast=\"auto\"> at <\/span><span data-contrast=\"none\">PREMION<\/span><span data-contrast=\"auto\">, shares her perspective on how <\/span><span data-contrast=\"none\">CTV<\/span><span data-contrast=\"auto\"> advertisers are utilizing <\/span><span data-contrast=\"none\">Brand Lift<\/span><span data-contrast=\"auto\"> studies to measure the true impact of their CTV campaigns on viewer perceptions \u2014 with case studies that showcase the positive results via <\/span><a href=\"https:\/\/www.linkedin.com\/company\/mediapost\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">MediaPost<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/nfl-season-advertising\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12601 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/07\/1517608541205.jpg\" alt=\"Joe Allen\" width=\"127\" height=\"127\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/07\/1517608541205.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/07\/1517608541205-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/07\/1517608541205-150x150.jpg 150w\" sizes=\"auto, (max-width: 127px) 100vw, 127px\" \/><\/span>Tackling the Power of NFL Season Advertising<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">NFL advertising is a great way to reach massive audiences with broadcast TV, from the opening kickoff to Super Bowl Sunday. TEGNA\u2019s Joe Allen has studied the Xs and Os and is here to call the plays. Join us as he explains the value of advertising alongside NFL content with Team TEGNA.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/premion.com\/expert-insights\/new-survey-uncovering-the-intrinsic-value-of-premium-content-for-ctv-advertisers\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12834 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/11\/1693852697789.jpg\" alt=\"John Vilade\" width=\"133\" height=\"134\" \/><\/span>Uncovering the Intrinsic Value of Premium Content for CTV Advertisers<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:270}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">The verdict is in \u2014 Advertisers aren\u2019t just recognizing the significance of premium content; they\u2019re prioritizing it as a core element in their CTV ad buying strategies. Our friend <\/span><span data-contrast=\"none\">John Vilade<\/span><span data-contrast=\"auto\"> at <\/span><span data-contrast=\"none\">PREMION<\/span><span data-contrast=\"auto\"> discusses how advertisers must consider alignment with reputable, high-quality content as a pivotal factor for brand credibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/the-ultimate-guide-to-tv-advertising\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11814\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min-720x405.png\" alt=\"The Ultimate Guide to TV Advertising\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min-720x405.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min-1440x810.png 1440w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min-320x180.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min-1536x864.png 1536w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min-145x82.png 145w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/45642-The-Ultimate-Guide-to-TV-Advertising-min.png 1920w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/the-ultimate-guide-to-tv-advertising\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Guide to TV Advertising<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">Diving into TV advertising doesn\u2019t need to be complicated or intimidating. We\u2019ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/tegnas-marketing-power-in-video-trust-scale-solutions\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12194 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1517667180143.jpg\" alt=\"Swapna Podlich\" width=\"139\" height=\"139\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1517667180143.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1517667180143-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1517667180143-150x150.jpg 150w\" sizes=\"auto, (max-width: 139px) 100vw, 139px\" \/><\/span>TEGNA\u2019s Marketing Power is in Video, Trust, Scale, &amp; Reach<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">At TEGNA, serving the greater good of our communities includes bringing your business actual results and helping you grow and thrive by reaching the right customers at the right time. How do we do it? Swapna Podlich, Director of Product Marketing, explains how we harness the power of video, trust, scale, and reach to help your business bring in tangible results with TV advertising.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/how-to-make-strong-creative-for-tv-ads\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12528 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/06\/Brian-Kintz.jpg\" alt=\"\" width=\"138\" height=\"138\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/06\/Brian-Kintz.jpg 276w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/06\/Brian-Kintz-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/06\/Brian-Kintz-150x150.jpg 150w\" sizes=\"auto, (max-width: 138px) 100vw, 138px\" \/><\/span>Q&amp;A: How to Make Strong Creative For TV Ads with Brian Kintz<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">As Creative Director at TEGNA\u2019s Design Tank, Brian Kintz knows what goes into making beautiful TV ads with a strong message and, better yet, driving results. Here are his best practice tips to help your brand create the best and most effective TV ads ever. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/making-tv-ads\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12467\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min-720x405.png\" alt=\"TV Advertising Tips &amp; Tricks\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min-720x405.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min-1440x810.png 1440w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min-320x180.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min-1536x864.png 1536w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min-145x82.png 145w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/46853-TVAdvertisingTipsTricks-min.png 1920w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/making-tv-ads\" target=\"_blank\" rel=\"noopener\">Making TV Ads with TEGNA\u2019s Top Experts<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">TV advertising is the most economical way to reach your brand\u2019s ideal audience. But how do you create ads that move the needle? And where do you place them? KARE 11\u2019s Joanie Kraus, Michelle Redberg, and Sara Nellermoe are here with their best practice tips and tricks to help brands grow business with strong TV advertising.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/mistake-home-service-comanies-make-on-streaming-tv-campaigns\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12437 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/David-Goler.jpg\" alt=\"David Goler\" width=\"111\" height=\"111\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/David-Goler.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/David-Goler-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/05\/David-Goler-150x150.jpg 150w\" sizes=\"auto, (max-width: 111px) 100vw, 111px\" \/><\/span>The Biggest Mistake Home Service Companies Make on their Streaming Television Campaigns<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">The world of streaming TV advertising is big, but the best results for home services companies come from narrowing down your target audience. WKYC\u2019s David Goler shares his #1 tip to consider when running ad campaigns on streaming TV.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10810 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2022\/05\/Meredith-Cunningham.jpg\" alt=\"\" width=\"111\" height=\"111\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2022\/05\/Meredith-Cunningham.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2022\/05\/Meredith-Cunningham-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2022\/05\/Meredith-Cunningham-150x150.jpg 150w\" sizes=\"auto, (max-width: 111px) 100vw, 111px\" \/><strong><a href=\"https:\/\/www.tegna.com\/advertise\/here-we-go-3-lessons-in-tv-advertising-from-the-super-mario-brothers-movie\/\" target=\"_blank\" rel=\"noopener\">Here We Go: 3 Lessons in TV Advertising from the Super Mario Brothers Movie<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler from TEGNA\u2019s Meredith Cunningham: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/wtic-tv-a-station-rooted-in-connecticut-womens-history\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11801 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/Eileen-Head-shot-min-404x405.jpg\" alt=\"Eileen Armas\" width=\"113\" height=\"113\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/Eileen-Head-shot-min-404x405.jpg 404w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/Eileen-Head-shot-min-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/Eileen-Head-shot-min-320x321.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/Eileen-Head-shot-min-150x150.jpg 150w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/Eileen-Head-shot-min.jpg 449w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/span>WTIC-TV: A Station Rooted in Connecticut Women\u2019s History<\/a>\u00a0<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">In 1975, Ella T. Grasso was elected the 83rd Governor of Connecticut. Beginning with her inspiration to today, several women at TEGNA\u2019s FOX61 in leadership positions are vital to daily operations and successes. Director of Sales Eileen Armas details her team of fabulous females who should be celebrated for Women\u2019s History Month.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11776\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min-720x405.png\" alt=\"Georgia Davidson, KTVB\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min-720x405.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min-1440x810.png 1440w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min-320x180.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min-1536x864.png 1536w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min-145x82.png 145w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/WHM_Georgia-Davidson-1-min.png 1920w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/womens-history-month-2023-georgia-davidson\/\" target=\"_blank\" rel=\"noopener\">Celebrating Women\u2019s History Month 2023: Trailblazer Georgia Davidson Leads Legacy of Strong Female Leadership at TEGNA\u2019s KTVB<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">Being a working woman in 1953 was virtually unheard of. Unless, of course, you were Georgia Davidson. As the founder of KTVB in Idaho, Davidson left behind a legacy of community service through trustworthy journalism. She paved the way for several female leaders at the station, including Jessica Hagan, Kate Morris, Kristi Edmunds, Lisa Chavez, and Traci Liew. Join us in celebrating Women\u2019s History Month by honoring Davidson\u2019s legacy as a trailblazer, and learn what her legacy means for TEGNA\u2019s advertising partners.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/3-advertising-takeaways-from-super-bowl-lvii-linear-tv-crowned-champion-and-the-importance-of-making-emotional-connections\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12192 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1669226960973.jpg\" alt=\"Tom Charno\" width=\"133\" height=\"133\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1669226960973.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1669226960973-180x180.jpg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/04\/1669226960973-150x150.jpg 150w\" sizes=\"auto, (max-width: 133px) 100vw, 133px\" \/><\/span>3 Advertising Takeaways from Super Bowl LVII: Linear TV Crowned Champion and the Importance of Making Emotional Connections<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">With more than 113 million viewers tuning into Super Bowl LVII, TEGNA\u2019s SVP Tim Fagan and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads and how brands can turn these takeaways into results for their bottom line.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/the-big-game-how-12news-teams-champion-local-businesses-when-the-super-bowl-and-open-come-to-town\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11667 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/M.-Ogaz-Color-Headshot-min.jpeg\" alt=\"\" width=\"130\" height=\"130\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/M.-Ogaz-Color-Headshot-min.jpeg 400w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/M.-Ogaz-Color-Headshot-min-180x180.jpeg 180w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/M.-Ogaz-Color-Headshot-min-320x320.jpeg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/02\/M.-Ogaz-Color-Headshot-min-150x150.jpeg 150w\" sizes=\"auto, (max-width: 130px) 100vw, 130px\" \/><\/span>The BIG Game: How 12News Teams Champion Local Businesses when the Super Bowl and Open Come to Town<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">For two weeks, Phoenix became the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA\u2019s 12News discusses the opportunities for brands.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/underlining-the-importance-of-embracing-diversity-ditching-a-limited-mindset-for-black-history-month-and-every-month-in-between\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12835 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/11\/1655131582190.jpg\" alt=\"Carlin Watkins \" width=\"129\" height=\"129\" \/>Underlining the Importance of Embracing Diversity &amp; Ditching a Limited Mindset for Black History Month<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">For Carlin Watkins, DE&amp;I Engagement Program Manager at TEGNA, Black History Month is about recognizing the Black community\u2019s pride and resilience. For TEGNA\u2019s advertisers and brand partners, Black History Month is a time to remember how special it is to reach communities that, for a long time, have either been misrepresented or not represented at all.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/5-ways-to-hit-the-bullseye-in-finding-and-reaching-your-brands-target-audience-with-tegna\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10113 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2021\/10\/1517559144775.jpg\" alt=\"Katie Yape\" width=\"133\" height=\"133\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2021\/10\/1517559144775.jpg 200w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2021\/10\/1517559144775-150x150.jpg 150w\" sizes=\"auto, (max-width: 133px) 100vw, 133px\" \/>5 Ways to Hit the Bullseye in Finding and Reaching Your Brand\u2019s Target Audience<\/a><br \/>\n<\/strong><span data-contrast=\"auto\">When you have a good understanding of who your target audience is, you\u2019ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, shares tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.tegna.com\/advertise\/new-year-new-plan-6-tips-to-take-your-brand-marketing-campaigns-above-and-beyond-with-tegna\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11525 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/01\/Nancy-Barre.jpg\" alt=\"\" width=\"129\" height=\"129\" \/>New Year, New Plan: 6 Tips to Take Your Brand Marketing Campaigns Above and Beyond<\/a><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">The new year is the perfect time to refresh your business\u2019s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six tips to help business owners take their marketing campaigns above and beyond in 2023 \u2013 and how Team TEGNA can help you accomplish your goals. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">Join Team TEGNA for Your Next Marketing Campaign<\/span><\/h2>\n<p><span data-contrast=\"auto\">If you like what you\u2019re reading, #TeamTEGNA would love to talk to you about how we can translate our thought leadership tips and best practices into results for your brand. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At TEGNA, we\u2019re thankful for many things, including our people. In 2023, our outstanding experts from coast to coast have gone above and beyond by sharing their tips, tricks, and experiences with TV, Streaming, and Digital marketing solutions to help our advertising partners achieve their goals and then some. \ud83d\ude42  Here\u2019s a look back to what a great year #TeamTEGNA has had, and thank you, everyone, for sharing your expertise with the world!  <\/p>\n","protected":false},"author":4,"featured_media":11465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,83],"tags":[],"class_list":["post-12832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-tips","category-good-people","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12832"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11465"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}