{"id":12843,"date":"2023-11-14T13:05:55","date_gmt":"2023-11-14T20:05:55","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12843"},"modified":"2024-02-06T12:12:17","modified_gmt":"2024-02-06T19:12:17","slug":"novembers-industry-news-holiday-marketing-ideas-customer-emotional-understanding-programmatic-ad-trends-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/novembers-industry-news-holiday-marketing-ideas-customer-emotional-understanding-programmatic-ad-trends-and-more\/","title":{"rendered":"November\u2019s Industry News:\u00a0Holiday Marketing Ideas, Customer Emotional Understanding, Programmatic Ad Trends, and More"},"content":{"rendered":"

ABC News:<\/strong> <\/span>These Companies Kept Up LGBTQ Advertising Despite Risk of Consumer Boycotts<\/span><\/a><\/p>\n

Ad Age:<\/strong> <\/span>The Fine Art of Holiday Marketing in Tense Times<\/span><\/a><\/p>\n

Ad Week:<\/strong> <\/span>Brave Commerce Podcast: Staying Relevant in Consumer Culture<\/span><\/a><\/p>\n

Ad Week: <\/strong>The Speed of Culture Podcast: Winning Over Gen Z<\/span><\/a><\/p>\n

Broadcasting & Cable: <\/strong>Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds<\/span><\/a><\/p>\n

CNN: <\/strong>CNN – The US Economy Grew at a Robust 4.9% in Third Quarter<\/span><\/a><\/p>\n

Digiday: <\/strong>Marketing Briefing: Why Marketers have Expanded Black Friday and Cyber Monday way Beyond the Confines of the Holiday Weekend<\/span><\/a><\/p>\n

The Drum: <\/strong>3 Reasons Why Brand Advertisers Should Invest More in Retail Media in 2024<\/span><\/a><\/p>\n

Fast Company:<\/strong> <\/span>Closing the Gap in Customer Emotional Understanding to Reimagine the Future of Marketing Strategy<\/span><\/a><\/p>\n

Front Office Sports: <\/strong>Netflix Charging $2M To Advertise With Live Sports Event<\/span><\/a><\/p>\n

The Hill: <\/strong>Political Advertisers Banned From Using Meta\u2019s Generative AI Tools<\/span><\/a><\/p>\n

Insider Intelligence:<\/strong> Programmatic Advertising Trends Q4 2023<\/span><\/a><\/p>\n

Marketing Drive: <\/strong>What Marketers Can Expect as Google Rolls Out AI Asset Generation for Ads<\/span><\/a><\/p>\n

Media Post: <\/strong>Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey<\/span><\/a><\/p>\n

NRF: <\/strong>Consumers to Spend Nearly $900 to Celebrate the Winter Holidays<\/span><\/a><\/p>\n

Sports Pro Media: <\/strong>CBS Already Close to Selling Out Super Bowl LVIII Advertising Alots<\/span><\/a><\/p>\n

Sound Good? <\/span><\/b><\/h3>\n

If you like what you\u2019re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand.\u00a0<\/span>Let\u2019s get in touch.<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This month\u2019s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here\u2019s what came across our desks this month.<\/p>\n","protected":false},"author":4,"featured_media":11638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-12843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12843"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}