
{"id":12847,"date":"2023-11-27T09:26:59","date_gmt":"2023-11-27T16:26:59","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12847"},"modified":"2024-01-11T10:18:47","modified_gmt":"2024-01-11T17:18:47","slug":"creative-christmas-ads-for-a-merry-business","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/creative-christmas-ads","title":{"rendered":"Creative Christmas Ads for a Merry Business"},"content":{"rendered":"<p><span data-contrast=\"auto\">When it comes to your brand\u2019s holiday ad creative, the name of the game is the joy of the season. What does this look like? There\u2019s no one-size-fits-all answer, but there are creative best practices and guidelines you can use and tailor to your brand\u2019s unique voice, goals, and KPIs.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You better not pout, you better not cry; these creative tips can help share your brand\u2019s \u201cwhy.\u201d Let\u2019s dive into the essential elements for a winning holiday campaign.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12351\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png\" alt=\"Millennial Study CTA\" width=\"720\" height=\"186\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-320x83.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min.png 971w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Why Are Christmas Advertisements Unique?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">It\u2019s the most wonderful time of the year, and brands in every industry can tap into the holiday spirit, whether merry and bright or grinchy and gloomy, to create meaningful connections with consumers. So what about holiday ads that make them an integral part of the holiday experience?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Emotionally Charged Storytelling:<\/span><\/b><span data-contrast=\"auto\"> Heartwarming narratives that revolve around family, curiosity, generosity, and the season&#8217;s magic resonate with audiences, creating a solid emotional connection with consumers.<br \/>\n<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Nostalgia and Tradition:<\/span><\/b><span data-contrast=\"auto\"><span data-contrast=\"auto\"> Whether it&#8217;s a classic holiday song or the iconic imagery of a snowy landscape, holiday ads can evoke a sense of nostalgia that transports viewers of all ages back to cherished memories or introduce younger audiences to the timeless magic of the season.<\/span><\/span><\/li>\n<li><b><span data-contrast=\"auto\">The Power of Music:<\/span><\/b><span data-contrast=\"auto\"><span data-contrast=\"auto\"> Music is a powerful tool for evoking emotions. A contemporary twist on a classic carol or an original composition can play a crucial role in creating a multisensory experience that lingers in viewers&#8217; minds long after the ad has ended.<\/span><\/span><\/li>\n<li><b><span data-contrast=\"auto\">Creativity Unleashed: <\/span><\/b><span data-contrast=\"auto\">Brands often invest heavily in creating visually stunning and cinematically impressive ads that are a treat for the eyes. From intricate set designs to state-of-the-art animation, the goal is to sell a product and deliver a memorable and visually striking experience that captures the audience&#8217;s attention.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Limited-Time Exclusivity: <\/span><\/b><span data-contrast=\"auto\">Limited-time offers, exclusive promotions, and special holiday editions create a sense of excitement and drive consumers to make purchasing decisions sooner rather than later. The time-sensitive nature of the season adds an element of anticipation, encouraging viewers to act before the season&#8217;s end.<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Christmas Advertising Channels\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The key to a successful Christmas advertising campaign is a<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/cross-channel-marketing\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">cross-channel strategy<\/span><\/a><span data-contrast=\"auto\"> and the thoughtful integration of multiple channels. Understanding each channel&#8217;s unique advantages can help your brand receive the gift of increased brand visibility and consumer engagement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Television<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Television has long been an effective strategy for holiday advertisements. Reaching a large audience and often kicking off a consumer\u2019s journey, TV ads&#8217; visual and auditory impact can evoke nostalgia and resonate deeply with viewers, making it an ideal channel for storytelling and brand recall. Additionally, local TV channels offer a<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/halo-effect\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">halo effect<\/span><\/a><span data-contrast=\"auto\">, passing on the warm fuzzies and credibility to those who advertise within a <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/broadcast\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">local TV environment<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Streaming<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">With the rise of <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">streaming services<\/span><\/a><span data-contrast=\"auto\">, businesses can reach audiences who prefer on-demand content over traditional TV. Targeting specific demographics becomes more accessible, and the ability to tailor ads based on viewers&#8217; preferences enhances the impact of holiday campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Digital<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">The perfect complement to TV and Streaming TV ads, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">digital advertising <\/span><\/a><span data-contrast=\"auto\">can help extend reach and reinforce messaging through display ads, video content, and the ability to tailor messaging to targeted and niche audiences through tactics like contextual and native advertising. The cherry on top? Through digital channels, real-time analytics and attribution can help optimize your campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Social Media<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Social media platforms become virtual winter wonderlands during the holiday season, and brands can leverage the power of sharing and engagement to amplify their messages. Social media allows businesses to interact directly with their audience, fostering community and excitement around their products or services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">7 Christmas Advertisements for Inspiration<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">These advertisements go beyond marketing products; they tell stories that become part of the holiday experience. As your brand embarks on its festive campaigns, these examples provide inspiration, reminding us that the most impactful ads touch the heart and spirit of the season.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What Makes These Ads Successful?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">These advertisements share common elements that contribute to their success:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"none\">\u25cf<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">\u00a0 <\/span> <b><span data-contrast=\"auto\">Emotional Resonance:<\/span><\/b><span data-contrast=\"auto\"> Each ad connects with viewers emotionally, evoking feelings of joy, nostalgia, or empathy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"none\">\u25cf<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">\u00a0 <\/span> <b><span data-contrast=\"auto\">Storytelling: <\/span><\/b><span data-contrast=\"auto\">The power of storytelling is evident in these ads, as they weave compelling narratives that capture the audience&#8217;s attention.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"none\">\u25cf<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">\u00a0 <\/span> <b><span data-contrast=\"auto\">Relevance: <\/span><\/b><span data-contrast=\"auto\">Successful holiday ads often reflect the values and sentiments associated with the season, making them relatable to a broad audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">1. Hershey\u2019s Kisses \u201cChristmas Bells\u201d<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Why it Works:<\/span><\/b><span data-contrast=\"auto\"> This iconic ad from Hershey&#8217;s is a timeless favorite. By creatively using Hershey&#8217;s Kisses as bells playing &#8220;We Wish You a Merry Christmas,&#8221; the ad perfectly balances simplicity and charm, leaving a lasting impression.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4HtSLF4vlrk?si=Uu_LFpVk6Acp2Kw0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">2. Sainsbury\u2019s \u201c1914\u201d<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Why it Works: <\/span><\/b><span data-contrast=\"auto\">Sainsbury&#8217;s &#8220;1914&#8221; ad takes a historical approach, transporting viewers back to World War I. This touching narrative beautifully combines history, emotion, and the spirit of giving, reminding us of the true meaning of Christmas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NWF2JBb1bvM?si=rqLTBJVurvJnJDUS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">3. Atlanta Botanical Garden:<\/span><\/b> <b><span data-contrast=\"auto\">Holiday Live Atlanta<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Why it Works: <\/span><\/b><span data-contrast=\"auto\">The Atlanta Botanical Garden partnered with their local TV news station, 11 Alive, to spread holiday cheer and bring in visitors to experience the season&#8217;s magic and create memories to cherish for the years to come.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/763802968?h=f48020f706\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b><span data-contrast=\"auto\">4. Becker Animal Hospital\u2019s Pet Perspectives<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Why it Works: <\/span><\/b><span data-contrast=\"auto\">Rather than pushing a product aggressively, softer ads focus on building trust and credibility. When a brand prioritizes connecting with its audience over immediate sales, it contributes to a positive brand image, encouraging long-term customer relationships.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.11% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Pet Perspective Holiday Safety\" src=\"https:\/\/player.vimeo.com\/video\/250640688?badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">5. Coca-Cola\u2019s Iconic Polar Bears<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Why it Works: First appearing in 1993 and now synonymous with holiday cheer, the Coca-Cola Polar Bears have a special place in our hearts as they remind us that the true magic of Christmas lies in sharing joy, love, and memorable experiences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/S2nBBMbjS8w?si=jo1b6kO0Qup9XBtS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b><span data-contrast=\"auto\">6. Amazon\u2019s Joy Ride with the Beatles<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Why it Works:<\/span><\/b><span data-contrast=\"auto\"> Putting a holiday spin on an already emotionally classic song from the Beatles,\u00a0 this 2023 Christmas commercial from Amazon narrates a tale of enduring friendships, illustrating how moments of joy become even more extraordinary when shared with cherished loved ones &#8211; and shows the role Amazon can play in bringing these cherished moments to life.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iYXfgfKfHig?si=uh0g_MU7m5SwnlqP\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b><span data-contrast=\"auto\">7. Campbell\u2019s Soup Snowman<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Why it Works:<\/span><\/b><span data-contrast=\"auto\"> The Campbell&#8217;s Soup Snowman ad, a nostalgic gem, brings warmth and comfort to the holiday season. This heartwarming commercial captures the essence of family traditions and the simple joy found in a bowl of soup during the winter festivities.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VtOyymOJ5tk?si=TKlmt6PBWL8DAvmR\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 aria-level=\"2\"><\/h2>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">What Makes a Successful Christmas Ad?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Let\u2019s unwrap the essential elements that contribute to the success of a Christmas ad, turning it into a memorable and impactful campaign.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Timing of Campaign<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Timing is everything, especially during the holidays. Launching your Christmas campaign at the right moment ensures that you capture your audience&#8217;s attention and avoid getting lost in the sea of seasonal advertisements.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Start early to build anticipation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Remember key shopping dates, such as Black Friday and Cyber Monday.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Consider extending the campaign to post-holiday sales to maintain momentum.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Positive Energy<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The holiday season is one of joy, and successful ads tap into this positive energy. Viewers are drawn to content that uplifts and spreads cheer, creating a memorable and enjoyable experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">Infuse your ad with heartwarming stories or feel-good moments.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">Use cheerful music, vibrant visuals, and warm color palettes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">Highlight the joy that comes with your product or service.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Supporting The Local Community<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In the spirit of giving, consumers appreciate brands that contribute to their communities. Aligning your Christmas ad with local causes creates a positive association between your brand and social responsibility.<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/seasons-of-comfort-3-ways-tegna-can-help-brands-do-good-in-local-communities-during-the-holidays\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Here are a few ideas of programs and events your brand can align with<\/span><\/a><span data-contrast=\"auto\"> to strengthen the community during the holiday season.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Showcase community involvement or charitable initiatives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Collaborate with local partners(such as your local news station) or organizations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Communicate how purchasing from your brand supports local causes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Fun Creative<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Injecting a sense of fun and creativity not only captures attention but also makes your brand more memorable in the minds of consumers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Think outside the box with storytelling and visuals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Incorporate humor or clever twists.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Create an ad that viewers want to share with others.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Simple &amp; Catchy<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In holiday chaos, simplicity and catchiness are key. Viewers should quickly grasp the message and remember your brand amidst the myriad of seasonal distractions. <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Keep the message clear and concise.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Use memorable slogans or jingles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ensure that your brand is easily recognizable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Cross-Channel Promotion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A successful Christmas ad should be present across various channels to maximize reach. Coordinated efforts ensure that your message is heard by a diverse audience. <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Utilize linear broadcast and streaming television in combination with digital platforms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Maintain a consistent brand message across channels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Encourage cross-channel engagement, such as hashtag campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">About TEGNA<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As we embrace the holiday season, TEGNA\u2019s 64 stations in 51 markets are trusted sources of news, information, and holiday cheer. With linear, streaming, digital, and measurement solutions available, we\u2019re here to help your brand capitalize on the most wonderful time of the year.<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch<\/span><\/a><span data-contrast=\"auto\"> and see how we can amplify your brand\u2019s marketing and advertising efforts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/mastering-the-millennial-mindset-of-today\/&quot;\" target=\"_blank\" rel=\"noopener\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12351\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png\" alt=\"Millennial Study CTA\" width=\"720\" height=\"186\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-720x186.png 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min-320x83.png 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/03\/ORDER-46535-Millenial-CTA-min.png 971w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/span><\/a><\/p>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n<h3><b>How do you make a fun Christmas ad?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fun Christmas ads often leverage humor, nostalgia, or heartwarming stories. Incorporating festive elements and a strong emotional connection can make ads enjoyable.<\/span><\/p>\n<h3><b>When should I run my Christmas ads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Starting your Christmas ads early but not too soon ensures you catch consumer attention without being drowned in the plethora of holiday ads. Typically, the period between late November and early December is a prime time for these campaigns.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to Christmas advertisements, it&#8217;s all about spreading the season&#8217;s joy. Learn how to craft creative Christmas ads for a successful holiday season.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":12848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,52,91],"tags":[227],"class_list":["post-12847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-best-practice-tips","category-holiday","tag-creative-christmas-ads","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12847"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12848"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}