{"id":12864,"date":"2023-12-18T09:48:13","date_gmt":"2023-12-18T16:48:13","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12864"},"modified":"2023-12-18T09:57:51","modified_gmt":"2023-12-18T16:57:51","slug":"decembers-industry-news-2024s-top-marketing-and-advertising-trends-to-watch","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/decembers-industry-news-2024s-top-marketing-and-advertising-trends-to-watch\/","title":{"rendered":"December\u2019s Industry News: 2024\u2019s Top Marketing and Advertising Trends to Watch"},"content":{"rendered":"<h3><b>2023 in Review &amp; 2024\u2019s Top Marketing and Advertising Trends to Watch<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AdAge:<\/b> <a href=\"https:\/\/adage.com\/article\/year-review\/top-advertising-trends-watch-2024\/2533536\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Top Advertising Trends to Watch in 2024<\/span><\/a><\/li>\n<li aria-level=\"1\"><strong>Digiday:<\/strong> <a href=\"https:\/\/digiday.com\/media-buying\/ai-briefing-creative-ways-companies-used-ai-in-advertising-in-2023\/\" target=\"_blank\" rel=\"noopener nofollow\">Creative Ways Companies Used AI in Advertising in 2023<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exchange Wire:<\/b> <a href=\"https:\/\/www.exchangewire.com\/blog\/2023\/12\/14\/contextual-advertising-predictions-for-2024\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Contextual Advertising Predictions for 2024<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Forbes: <\/b><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2023\/12\/14\/in-2024-more-political-ads-will-be-seen-on-connected-tv-heres-why\/?sh=6b9d354a3c7f\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">In 2024, More Political Ads Will Be Seen On Connected TV: Here\u2019s Why<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Insider Intelligence:<\/b> <a href=\"https:\/\/www.insiderintelligence.com\/content\/7-trends-advertisers-watch-2024\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">7 Trends for Advertisers to Watch in 2024<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TVTech:<\/b> <a href=\"https:\/\/www.tvtechnology.com\/news\/tv-in-2023-transition-or-transformation?utm_term=989494CB-9B9D-47E6-AA80-2E8BF4DD93E3&amp;lrh=73b6eff2e3772dfba7ec5daed5a86a0f54dabbc35091565c0a3929f30da509b2&amp;utm_campaign=11FFEA58-7664-492E-8017-0580DFF8057D&amp;utm_medium=email&amp;utm_content=C06218DA-8998-4227-BAD3-7D0685AAA7F9&amp;utm_source=SmartBrief\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">TV in 2023: Transition or Transformation?<\/span><\/a><\/li>\n<\/ul>\n<p><b>AdExchanger:<\/b> <a href=\"https:\/\/www.adexchanger.com\/digital-out-of-home\/ad-tech-companies-are-trying-to-make-ctv-out-of-home-happen\/?oly_enc_id=2104C4456978G4W\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen<\/span><\/a><\/p>\n<p><strong>Autopain:<\/strong> <a href=\"https:\/\/www.theautopian.com\/car-advertising-that-gets-more-funny-the-longer-you-look-at-it-cotd\/\" target=\"_blank\" rel=\"noopener nofollow\">Car Advertising That Gets More Funny The Longer You Look At It<\/a><\/p>\n<p><strong>BBC:<\/strong> <a href=\"https:\/\/www.bbc.com\/worklife\/article\/20231215-nostalgia-marketing-is-powerful-nowstalgia-might-be-even-more-compelling\" target=\"_blank\" rel=\"noopener nofollow\">Nostalgia Marketing is Powerful. &#8216;Nowstalgia&#8217; Might be Even More Compelling<\/a><\/p>\n<p><strong>The Conversation:<\/strong> <a href=\"https:\/\/theconversation.com\/advertising-toys-to-children-is-an-environmental-nightmare-heres-how-parents-can-deal-with-it-217992\" target=\"_blank\" rel=\"noopener nofollow\">Advertising Toys to Children is an Environmental Nightmare \u2013 Here\u2019s How Parents Can Deal With it<\/a><\/p>\n<p><b>Evie:<\/b> <a href=\"https:\/\/www.eviemagazine.com\/post\/say-hello-to-simp-marketing\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Say Hello to SIMP Marketing<\/span><\/a><\/p>\n<p><b>Forbes:<\/b> <a href=\"https:\/\/www.forbes.com\/sites\/forrester\/2023\/12\/14\/how-googles-new-spam-protection-can-help-sales-and-marketing\/?sh=5482ec384e53\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">How Google\u2019s New Spam Protection Can Help Sales And Marketing<\/span><\/a><\/p>\n<p><b>Forbes:<\/b> <a href=\"https:\/\/www.forbes.com\/sites\/nikkibaird\/2023\/12\/03\/how-is-the-holiday-season-going-so-far-black-friday-results-and-more\/?sh=43bd2b3893f8\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">How Is The Holiday Season Going So Far? Black Friday Results And More<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GDI (Gross Domestic Income) is lagging compared to GDP growth, which saw expansion that defied expectations in Q3 of this year. MacQuarrie Group consultants warned that the last time the gap between those two indicators was this large was right before the 2008 recession.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Conference Board&#8217;s \u201cExpectations Index,\u201d which looks at consumers&#8217; short-term outlook for income, business, and labor market conditions, rose to 77.8 in November, up from 72.7 in October. Expectations Index remains below 80, historically signaling a recession within the next year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fitch Ratings released their outlook for retail in 2024 and predicts YoY declines in the low single digits. They cited consumer spending headwinds but noted the headwinds were offset by continued strong employment and the easing of inflation.<\/span><\/li>\n<\/ul>\n<p><b>Hollywood Reporter:<\/b> <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/nfl-mlb-nba-streaming-tv-sports-1235756577\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Sports Rights Arms Race Reshapes the Streaming Wars<\/span><\/a><\/p>\n<p><b>MediaPost:<\/b> <a href=\"https:\/\/www.mediapost.com\/publications\/article\/391903\/google-reveals-chromes-third-party-cookie-phaseou.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Google Reveals Chrome&#8217;s Third-Party Cookie Phaseout Date<\/span><\/a><\/p>\n<p><strong>Research Live:<\/strong> <a href=\"https:\/\/www.research-live.com\/article\/news\/empathy-key-to-successful-advertising-research-suggests\/id\/5120723\" target=\"_blank\" rel=\"noopener nofollow\">Empathy Key to Successful Advertising, Research Suggests<\/a><\/p>\n<p><strong>Search Engine Land:<\/strong> <a href=\"https:\/\/searchengineland.com\/marketing-giant-listens-conversations-tosell-targeted-ads-435830\" target=\"_blank\" rel=\"noopener nofollow\">Marketing Giant &#8216;Admits it Listens to Your Conversations to Sell Targeted Ads&#8217;<\/a><\/p>\n<p><b>TVB:<\/b><b> <\/b><a href=\"https:\/\/www.tvb.org\/research-measurement-analytics\/research\/american-conversation-study-open-member-content\/\" target=\"_blank\" rel=\"noopener nofollow\">American Conversations Study<\/a><\/p>\n<p><span style=\"font-weight: 400;\">TVB just released their latest American Conversation Study, which quantifies the role of media platforms in driving conversations. It also provides insights into how Americans perceive the news they see and hear today across media platforms. It highlights the major topics Americans discuss in daily conversations across political affiliations, race, ethnicity, and product category opinion leaders. <\/span><span style=\"font-weight: 400;\">Here are some of the key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media affects conversations:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Television is critical in sparking and supporting American conversations centered around news of the day, local\/regional news, and politics. It is the dominant driver of these conversations versus online content, social media, print, radio, podcasts, and direct mail.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">More specifically, broadcast TV is a stronger driver of these conversations than cable TV<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respondents said that local broadcast TV news is their primary news source:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">They also found local broadcast TV news to be the most share-worthy, trustworthy, and believable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">They found social media to be the least trustworthy, believable, and strongly associated with fake news.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local broadcast TV news ranks #1 in increased trustworthiness compared to last year, while social media continues to erode.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key product category opinion leaders often mention stories they heard on the local news in their daily conversations and find local broadcast TV news to be the most trustworthy of all media platforms measured.<\/span><\/li>\n<\/ul>\n<p><strong>Wall Street Journal:<\/strong> <a href=\"https:\/\/www.wsj.com\/articles\/travis-kelce-is-officially-the-champion-of-game-day-advertising-1b177d07\" target=\"_blank\" rel=\"noopener nofollow\">Travis Kelce Is Officially the Champion of Game-Day Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month\u2019s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here\u2019s what came across our desks this month.<\/p>\n","protected":false},"author":4,"featured_media":11640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[232],"class_list":["post-12864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","tag-industry-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12864"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11640"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}