{"id":12910,"date":"2024-01-16T10:14:13","date_gmt":"2024-01-16T17:14:13","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12910"},"modified":"2024-01-31T09:49:06","modified_gmt":"2024-01-31T16:49:06","slug":"january-industry-news-nfl-viewership-sets-records-the-marketing-power-of-loveable-mascots-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/january-industry-news-nfl-viewership-sets-records-the-marketing-power-of-loveable-mascots-and-more\/","title":{"rendered":"January Industry News: NFL Viewership Sets Records, The Marketing Power of Loveable Mascots, and More"},"content":{"rendered":"<p><b>NFL Viewership<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Athletic:<\/b> <a href=\"https:\/\/theathletic.com\/5151666\/2023\/12\/22\/nfl-ratings-tv-viewership\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Why are NFL Ratings Defying TV Viewer Trends? An Expert\u2019s Take<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ArsTechnica: <\/b><a href=\"https:\/\/arstechnica.com\/gadgets\/2024\/01\/first-streaming-only-nfl-playoff-game-breaks-records-with-23-million-viewers\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">First Streaming-Only NFL Playoff Game Breaks Records with 23M Viewers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ESPN: <\/b><a href=\"https:\/\/www.espn.com\/nfl\/story\/_\/id\/39277615\/nfl-averages-179m-viewers-2023-7-previous-year\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NFL Averages 17.9M Viewers in 2023, up 7% From the Previous Year<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>NextTV:<\/b> <a href=\"https:\/\/www.nexttv.com\/news\/the-nfl-extends-its-stranglehold-on-the-us-tv-business-93-of-the-top-100-most-watched-programming-events-in-2023-were-pro-football-games?utm_term=989494CB-9B9D-47E6-AA80-2E8BF4DD93E3&amp;lrh=73b6eff2e3772dfba7ec5daed5a86a0f54dabbc35091565c0a3929f30da509b2&amp;utm_campaign=11FFEA58-7664-492E-8017-0580DFF8057D&amp;utm_medium=email&amp;utm_content=974AA532-0030-4D9C-8688-BA9CB0395F6F&amp;utm_source=SmartBrief\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">The NFL Extends Its Stranglehold on the U.S. TV Business &#8212; 93 of the Top 100 Most Watched Programming Events in 2023 Were Pro Football Games<\/span><\/a><\/li>\n<\/ul>\n<p><b>AdExchanger: <\/b><a href=\"https:\/\/www.adexchanger.com\/data-privacy-roundup\/how-will-contextual-advertising-fare-when-the-ftc-revises-its-coppa-rule\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">AdExchanger asked a handful of experts, \u201cWhat could the FTC\u2019s COPPA Rule proposal mean for contextual advertising to kids?\u201d Find out what they had to say, and learn how it might change your marketing strategies.\u00a0<\/span><\/p>\n<p><b>AdWeek:<\/b> <a href=\"https:\/\/www.adweek.com\/brand-marketing\/edible-pop-tarts-bowl-mascot-lessons-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Why the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Pop Tart\u2019s new mascon, Strawberry, wasn&#8217;t a haphazard attempt to boost brand awareness; it was a calculated move expected to generate over $12 million in exposure for the brand, following the familiar narrative structure of The Hero&#8217;s Journey.\u00a0<\/span><\/p>\n<p><strong>Broadcasting + Cable:<\/strong> <a href=\"https:\/\/www.nexttv.com\/blogs\/why-tv-tentpole-ad-buys-are-worth-it-bc-guest-blog#:~:text=Placing%20ads%20in%20tentpole%20programming,13.83%25%20from%202022%20to%202023.\" target=\"_blank\" rel=\"noopener nofollow\">Why TV Tentpole Ad Buys Are Worth It<\/a><br \/>\nIntegrating advertisements into tentpole programming enhances consumer awareness and enhances the sense of legitimacy and credibility. After all, smart and creative content strategically placed can spark discussions beyond live broadcasts. What was once known as the &#8220;water-cooler&#8221; effect, involving next-day workplace conversations, can now have a lasting presence online.<\/p>\n<p><b>CBC: <\/b><a href=\"https:\/\/www.cbc.ca\/news\/business\/stanley-water-bottle-marketing-dirty-soda-1.7079479\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">How Smart Marketing, Scarce Supply, and Unique Colours Made the Stanley Cup a Must-Have Item<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">The Stanley brand originated with a focus on blue-collar workers. The vacuum-sealed, stainless steel bottles were designed for job site use and were somewhat unbreakable. However, this image has undergone a significant transformation in recent years, becoming popular on social media among a different target audience that\u2019s fueling its popularity.\u00a0<\/span><\/p>\n<p><b>CBS News:<\/b> <a href=\"https:\/\/www.cbsnews.com\/news\/golden-globes-succession-oppenheimer-2024-ratings\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">2024 Golden Globes Reaches Viewership of 9.4 Million \u2014 Highest Ratings in Years<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">The 81st Annual Golden Globes Awards made a remarkable increase of over 50% compared to the previous year, as per Nielsen ratings data.<\/span><\/p>\n<p><strong>Cord Cutter News:<\/strong> <a href=\"https:\/\/cordcuttersnews.com\/roku-ads-out-perform-the-top-5-cable-tv-networks-during-primetime\/\" target=\"_blank\" rel=\"noopener nofollow\">Roku Ads Out Perform The Top 5 Cable TV Networks During Primetime<\/a><br \/>\nRoku announced its Primetime Reach Guarantee outperformed the top five cable TV networks during primetime in a test with Experian. This test put Experian ads on The Roku Channel and 100 other top channels during Primetime outperforming the top five cable TV networks reach.<\/p>\n<p><strong>Corridor Business Journal:<\/strong> <a href=\"https:\/\/corridorbusiness.com\/how-caitlin-clarks-stardom-is-impacting-college-athletics-marketing-power-of-women-in-sports\/\" target=\"_blank\" rel=\"noopener nofollow\">How Caitlin Clark\u2019s Stardom is Impacting College Athletics, Marketing Power of Women in Sports<\/a><br \/>\nAs one of the few college athletes gaining significant marketing influence, Clark&#8217;s financial value has surged under the NCAA&#8217;s Name, Image, and Likeness (NIL) policy. Having amassed a reported net worth of $3 million by 2023, Clark&#8217;s popularity extends beyond Iowa, with her poised to become the first women&#8217;s basketball player featured on all four major broadcast networks in a single season. The article details her numerous endorsement deals, including partnerships with Gatorade, State Farm, Nike Basketball, Bose, and others.<\/p>\n<p><b>Daily Trojan:<\/b> <a href=\"https:\/\/dailytrojan.com\/2024\/01\/09\/six-sports-media-predictions-for-2024\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Television Time: Six Sports Media Predictions for 2024<\/span><\/a><br \/>\nPredictions include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women\u2019s March Madness shatters expectations and matches the Men\u2019s audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">College World Series knocks viewership out of the park for the second straight year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olympics make a comeback in Paris<\/span><\/li>\n<\/ul>\n<p><strong>Digiday:<\/strong> <a href=\"https:\/\/digiday.com\/sponsored\/what-the-future-of-contextual-advertising-looks-like-in-a-privacy-first-world\/\" target=\"_blank\" rel=\"noopener nofollow\">What the Future of Contextual Advertising Looks Like in a Privacy-First World<\/a><br \/>\nCustom contextual AI has become an innovative solution in the digital advertising industry, addressing challenges posed by signal loss and heightened privacy standards. It is presented as a guide to more effective, responsible, and sustainable advertising practices.<\/p>\n<p><b>The Drum:<\/b> <a href=\"https:\/\/www.thedrum.com\/news\/2024\/01\/08\/after-two-decades-consistent-decline-humor-advertising-roaring-back-2024\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">After Decades of Consistent Decline, Humor in Advertising is Roaring Back in 2024<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Humor is garnering more support within the advertising industry. Following pandemic-era ads resonating with audiences through emotional tones and purpose-driven messages, there is a growing appetite for humor and lighthearted content.<\/span><\/p>\n<p><b>StreamTV Insider:<\/b> <a href=\"https:\/\/www.streamtvinsider.com\/advertising\/consumers-are-warming-ads-streaming-if-it-means-saving-money-hub\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Consumers are Warming up to Ads on Streaming\u2014if it Means Saving Money<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">As several streaming services have increased prices for their ad-free subscription tiers and introduced lower-cost plans that include advertisements, a new study finds that viewers prefer ad-supported plans as long as they offer $4 to $5 monthly savings.<\/span><\/p>\n<p><b>TV Tech: <\/b><a href=\"https:\/\/www.tvtechnology.com\/news\/us-ad-market-spend-to-slow-to-41-in-2024-down-from-57-in-2023\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">U.S. Ad Market Spend to Slow to 4.1% in 2024, Down from 5.7% in 2023<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Ad spending for traditional TV in the U.S. is expected to fall by 10.7% to $45.7 billion in 2024. Excluding political ad spending, overall TV ad spending is forecasted to decline by 5.1% to $52.3 billion. Conversely, Connected TV (CTV) is anticipated to experience a 14.8% increase in ad spending, reaching $16.6 billion.\u00a0<\/span><\/p>\n<p><strong>TV Watch:<\/strong> <a href=\"https:\/\/www.mediapost.com\/publications\/article\/392860\/what-really-moves-the-needle-for-cord-cutting-thes.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_content=headline&amp;utm_campaign=133068&amp;hashid=B5SvX3hyRRiIOZ_nENVWAQ\" target=\"_blank\" rel=\"noopener nofollow\">What Really Moves The Needle For Cord-Cutting These Days?<\/a><br \/>\nIs cord-cutting still a thing? Well, with 50 million or so legacy pay TV subscribers out there \u2013 and 6% to 10% declines per year \u2013 the answer is yes.<\/p>\n<p><b>USA Today:<\/b> <a href=\"https:\/\/www.usatoday.com\/story\/money\/2024\/01\/02\/2024-economic-outlook-brightens\/72055290007\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">What&#8217;s Ahead for the US Economy and Job Growth? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">The economy is expected to remain robust despite anticipated slowing growth due to aggressive interest rate hikes, depleted pandemic savings, and reduced government spending. Factors such as near-record home and stock prices, easing inflation, and the Fed&#8217;s plans for interest rate cuts contribute to a positive economic outlook.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Sound Good?<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">If you like what you\u2019re reading, Team TEGNA would love to talk to you about how we can translate this good news into results for your brand. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month\u2019s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here\u2019s what came across our desks this month.<\/p>\n","protected":false},"author":4,"featured_media":11638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-12910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12910"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}