
{"id":12923,"date":"2024-01-23T16:04:35","date_gmt":"2024-01-23T23:04:35","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12923"},"modified":"2024-01-23T16:04:35","modified_gmt":"2024-01-23T23:04:35","slug":"10-of-the-best-airline-commercials","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/airlines-commercials","title":{"rendered":"10 of the Best Airline Commercials"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The best airline commercials go beyond selling flights; they tell stories, evoke emotions, and leave a lasting impression. Learn from these successful campaigns, adapt their strategies, and let TEGNA be your partner in soaring to new heights in the world of airline advertising.<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h2><b>What is Airline Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Travel is rebounding in a big way, and the data provided in our latest e-book, \u201c<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Taking Off: Understanding Today\u2019s Leisure Traveler<\/span><\/i><\/a><span style=\"font-weight: 400;\">,\u201d confirms it. In fact, 94% of Americans choose to travel in the next 12 months and plan an average of four overnight trips a year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for your airline\u2019s advertising? There\u2019s an excellent opportunity to reach these travelers and get them booked on your airline. What better way to reach them than through advertising?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airline advertising is a dynamic and crucial aspect of the aviation industry. It goes beyond merely promoting flights; it&#8217;s about creating an experience, connecting with audiences emotionally, and showcasing the unique aspects of each airline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At TEGNA, we understand the significance of airline advertising, and we\u2019re going to delve into some of the most successful airline commercials that have left a lasting impact on viewers. Use these campaigns as creative inspiration.<\/span><\/p>\n<p><b>Looking for more inspiration and creative tips? Check out:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.tegna.com\/advertise\/airline-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Soar to New Heights: Airline Advertising Tactics<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.tegna.com\/advertise\/5-travel-tourism-ads-to-inspire-your-next-creative-video-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 Travel &amp; Tourism Ads to Inspire Your Next Creative Video Campaign<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.tegna.com\/advertise\/travel-tourism-advertising-consumers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Travel &amp; Tourism Advertising: What Do Consumers Want to See?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.tegna.com\/advertise\/understanding-todays-leisure-traveler-unpacking-key-findings\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Understanding Today\u2019s Leisure Traveler: Unpacking Key Findings<\/span><\/a><\/li>\n<\/ul>\n<h2><b>10 Successful Airline Commercials<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These campaigns effectively marketed the airlines and set a benchmark for creativity and innovation in the industry.<\/span><\/p>\n<h3><b>1. Emirates Airlines Uses Contrast to Showcase Its Luxurious Planes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Emirates Airlines stands out by employing the strategy of contrast in its commercials. By featuring renowned personalities like Jennifer Aniston in a luxurious setting, they create a stark contrast that highlights the opulence of their planes. This not only attracts attention but also conveys the message of exclusivity and comfort. This strategy can pique the interest of a<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/luxury-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">wealthy and affluent audience<\/span><\/a><span style=\"font-weight: 400;\"> seeking luxury travel options.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9P9LUqDnlBM?si=MjQW6hnPagSilYtG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>2. <b>British Airways Focuses on the Human Connection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">British Airways tugs at the heartstrings by focusing on the emotional aspect of travel. In their commercial &#8220;A Ticket to Visit Mum,&#8221; they beautifully capture the human connection that air travel facilitates. This approach resonates with viewers personally and reinforces British Airways as a brand that values relationships and emotions.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WPcfJuk1t8s?si=yNy6Wd5L9Ne3IrAv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>3. Lufthansa Uses Humor to Connect with Audiences<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lufthansa takes a light-hearted approach by infusing humor into their commercials. In the &#8220;Facing your Idol&#8221; commercial with FC Bayern Munich, they showcase a humorous encounter between a fan and his idol during a flight. This entertains and creates a positive association with the brand, making Lufthansa memorable to viewers.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eKUS0EySH8Q?si=wTwZoNsp8_sdZ7Ud\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>4. Turkish Airlines Sees Face-Off Between Two GOATS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Turkish Airlines pays homage to legends Leo Messi and Kobe Bryant, bringing them together in an epic commercial that celebrates the spirit of greatness. This collaboration captures attention and aligns Turkish Airlines with the essence of legendary achievements.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ApPkdTNbcY8?si=1F5B98UfHk8LrH5G\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>5. <b>Virgin Atlantic Sees the World Differently<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Virgin Atlantic encourages viewers to see the world differently in a visually stunning commercial. Captivating visuals and a unique perspective set Virgin Atlantic apart, inspiring those seeking a different view of the world.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/a1eOmsEG01k?si=Qkar-CvItRAQSSb8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>6. Delta Air Lines: The World is Your Kaleidoscope<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Delta Air Lines mesmerizes with its &#8220;The World is Your Kaleidoscope&#8221; commercial, showcasing the diverse and vibrant experiences of its flights. This visually striking campaign reflects Delta&#8217;s commitment to providing a kaleidoscope of opportunities to travelers.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/l1zPoy1noQM?si=I0_7F6Pv0qLZUPD1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>7. <b>British Airways\u2019 \u201cTo Fly, To Serve\u201d Campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">British Airways&#8217; iconic &#8220;To Fly, To Serve&#8221; campaign embodies the airline&#8217;s commitment to service and excellence. This timeless commercial reinforces the airline&#8217;s dedication to delivering exceptional flying experiences.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/a4JdQi60an0?si=tpeydTcbDtyd9Puy\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>8. <b>Alaska Airlines\u2019 Safety Dance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alaska Airlines adds a touch of creativity to safety instructions with their &#8220;Safety Dance&#8221; commercial. By turning routine safety information into an entertaining performance, Alaska Airlines engages passengers while delivering important safety messages.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/b9w_paUjzKs?si=EqKIka0VyUoiMxZB\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>9. <b>United\u2019s Story of a Better Plane<\/b><a href=\"https:\/\/www.youtube.com\/watch?v=S5uYjJah_zw\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">United Airlines takes viewers on a journey with &#8220;This is the story of a better plane,&#8221; highlighting innovations and improvements. This campaign showcases advancements in air travel and positions United as a forward-thinking and customer-focused airline.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/S5uYjJah_zw?si=lx-Ow2rmmli-agBn\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>10. <b>GEICO Insurance Uses Humor with \u2018You Too\u2019<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">GEICO Insurance adds a humorous twist to airport scenarios in their &#8220;Airport &#8216;You Too'&#8221; commercial (<a href=\"https:\/\/www.thedrum.com\/news\/2024\/01\/08\/after-decades-consistent-decline-humor-advertising-roaring-back-2024\" target=\"_blank\" rel=\"noopener nofollow\">and the use of humor in ads is on the rise)<\/a>.\u00a0 While not directly an airline commercial, it adds a lighthearted touch to the overall air travel experience and is a noteworthy inclusion for its entertainment value.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/32oXOt_xnM0?si=wWAAVqU49PP5QgAe\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Start Advertising Your Airline with TEGNA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At TEGNA, our ultimate goal is to equip brands with data and insights to inform and develop creative, then amplify those messages with <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/cross-channel-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cross-channel campaigns<\/span><\/a><span style=\"font-weight: 400;\">, including<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/broadcast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">linear<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/streaming\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">streaming<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/solutions\/digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital<\/span><\/a><span style=\"font-weight: 400;\"> elements. With 64 broadcast stations in 51 markets nationwide, our unique content opportunities will connect your business to the audiences that matter most and deliver proven results.<\/span> <a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let\u2019s get in touch<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/travel\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12735\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg\" alt=\"Leisure Travel Download\" width=\"720\" height=\"188\" srcset=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-720x188.jpg 720w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download-320x83.jpg 320w, https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2023\/09\/Leisure-Travel-Download.jpg 970w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for inspiration for your next airline commercial? Our list will help guide your advertising strategy to craft a successful ad. Learn more.<\/p>\n","protected":false},"author":4,"featured_media":12924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,88],"tags":[242],"class_list":["post-12923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-travel-tourism","tag-airline-commercials","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12923"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12924"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}