{"id":12935,"date":"2024-01-26T11:10:36","date_gmt":"2024-01-26T18:10:36","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12935"},"modified":"2024-01-26T11:10:36","modified_gmt":"2024-01-26T18:10:36","slug":"the-greatest-super-bowl-ads-of-all-time-a-journey-through-iconic-moments","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/the-greatest-super-bowl-ads-of-all-time-a-journey-through-iconic-moments\/","title":{"rendered":"The Greatest Super Bowl Ads of All Time: A Journey Through Iconic Moments\u00a0"},"content":{"rendered":"

As far as advertising is concerned, there\u2019s no bigger event than the Super Bowl. Even with the high price tag (to the tune of <\/span>$5.5 million for 30 seconds<\/span><\/a> of airtime), it\u2019s an event that brands can\u2019t afford to miss when looking to boost awareness and word-of-mouth buzz.\u00a0<\/span>\u00a0<\/span><\/p>\n

Research from the University of Minnesota<\/span><\/a> shows that while there may not be an immediate spike in sales, there *is* an immediate spike in online searches thanks to Super Bowl advertising. <\/span>Super Bowl advertisers see a +22% bump in total word-of-mouth conversations (online and offline) the week following the game (and +16% total for the month following)<\/span> \u00a0<\/span><\/p>\n

Kantar also found<\/span><\/a>\u00a0found Super Bowl Ads delivered an average ROI of $4.6 per dollar spent, with ads seeing an ROI of $100+ per dollar spent.”<\/span>\u00a0<\/span><\/p>\n

We know your brand may not have millions of dollars to spend on a Super Bowl ad, but that doesn\u2019t mean you can\u2019t create an inspirational ad that resonates with your target audience. That\u2019s why we\u2019re looking at some of the best and brightest Super Bowl ads of all time<\/span>:<\/span> to inspire your next great sports marketing campaign.\u00a0<\/span><\/p>\n

1. Coca-Cola’s “Mean Joe Greene” (Super Bowl XIV, 1980)<\/span><\/b><\/h3>\n

A heartwarming classic, Coca-Cola’s “Mean Joe Greene” ad features the tough Pittsburgh Steelers player Joe Greene sharing a Coke with a young fan for its “Have a Coke and a Smile” campaign. The commercial became an instant hit and even won a prestigious <\/span>Clio Award<\/span><\/a>. Then, in 2015, the ad was returned for nostalgia, airing alongside the Nascar Darlington Southern 500 race in South Carolina.\u00a0<\/span>\u00a0<\/span><\/p>\n