{"id":12956,"date":"2024-02-19T12:58:23","date_gmt":"2024-02-19T19:58:23","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=12956"},"modified":"2024-04-24T10:52:41","modified_gmt":"2024-04-24T17:52:41","slug":"3-lessons-from-the-most-watched-super-bowl-ever","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/3-lessons-from-the-most-watched-super-bowl-ever\/","title":{"rendered":"3 Lessons From the Most-Watched Super Bowl Ever \u00a0\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Throughout history, we\u2019ve seen that few things bring American audiences together, like live events. In 1964, an estimated 73 million viewers tuned in to watch The Beatles on The Ed Sullivan Show, making it the most-watched television event. But this audience was quickly eclipsed in the years that followed<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">In 1969, 150 million Americans (and a global audience of 650 million) tuned in to see Neil Armstrong and Buzz Aldrin land and walk on the moon.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">In 1983, the season finale of M*A*S*H set an episodic TV series viewership record with 160 million viewers, equalling 60% of homes in the U.S.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">1985\u2019s Live Aid concert brought $70 million in relief for Ethiopia&#8217;s famine and 1.9 billion viewers in 150 countries.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Fast forward to the present day. This year\u2019s Super Bowl amassed an average of <\/span><b><span data-contrast=\"auto\">123.7 million viewers<\/span><\/b><span data-contrast=\"auto\"> across CBS, Nickelodeon, Univision, and streaming on Paramount+ and NFL digital platforms, making it the <\/span><b><span data-contrast=\"auto\">second-most-watched TV event ever in American history<\/span><\/b><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Wondering how this year\u2019s game compares to last year? <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/3-advertising-takeaways-from-super-bowl-lvii-linear-tv-crowned-champion-and-the-importance-of-making-emotional-connections\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here for Super Bowl LVII\u2019s takeaways.<\/span><\/a> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Lesson #1: Live Sports Are a Great Opportunity to Reach a Wide and Engaged Audience<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">This audience is a valuable and coveted audience for brands and advertisers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSports is a tremendous way to reach an engaged audience,\u201d says David Crouch, Director of Sales at TEGNA\u2019s <a href=\"https:\/\/www.wtsp.com\/\" target=\"_blank\" rel=\"noopener nofollow\">10 Tampa Bay<\/a>, which is also a CBS affiliate. \u201cWith the Super Bowl, it\u2019s a double whammy. Not only is it an incredible event with an engaged audience, there are also people specifically tuning in to see the commercials and what kind of creative messages there are.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIf you&#8217;re looking to <\/span><b><span data-contrast=\"auto\">capture a live audience that&#8217;s engaged, live sports is it.<\/span><\/b><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lori Clark, Director of Sales at TEGNA\u2019s <a href=\"https:\/\/www.khou.com\/\" target=\"_blank\" rel=\"noopener nofollow\">KHOU<\/a>, which is also a CBS affiliate, agrees wholeheartedly. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are seeing increased demand and viewership on those high-profile sporting events,\u201d Clark notes. \u201cOur partners are also seeing a great return on investment because they\u2019re getting their message in front of more engaged audiences than ever, mostly because viewers are watching live. They\u2019re not recording and watching it later. <\/span><b><span data-contrast=\"auto\">They are in the moment<\/span><\/b><span data-contrast=\"auto\">, and that\u2019s what really matters.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Lesson #2: Funny Ads Reign Supreme<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">With so many tuned into <\/span><b><span data-contrast=\"auto\">a single, shared, emotional experience<\/span><\/b><span data-contrast=\"auto\">, it\u2019s no secret that advertisers look to capture the hearts and minds of this massive audience to create brand awareness and ultimately drive business outcomes. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the Super Bowl LVII ad champion was <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/3-advertising-takeaways-from-super-bowl-lvii-linear-tv-crowned-champion-and-the-importance-of-making-emotional-connections\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">The Farmer\u2019s Dog<\/span><\/a><span data-contrast=\"auto\">, which made an extremely emotional connection with pet owners, more advertisers turned to comedy &#8211; and it worked. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/admeter.usatoday.com\/lists\/super-bowl-commercial-2024-usa-today-ad-meter-top-10\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">USA Today\u2019s Ad Meter<\/span><\/a><span data-contrast=\"auto\"> crowned State Farm\u2019s \u201cLike a Good Neighbaaa\u201d starring Arnold Schwarzenegger and Danny Devito, as the night\u2019s winner and top-ranked ad, earning a 6.68 rating out of 10.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe thought the biggest, most-watched event of the year is apropos for what we\u2019re trying to accomplish,\u201d State Farm chief marketing officer <\/span><a href=\"https:\/\/www.adweek.com\/brand-marketing\/usa-today-ad-meter-state-farms-arnold-schwarzenegger-ad-proves-most-popular-super-bowl-58-spot\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Kristyn Cook told AdWeek<\/span><\/a><span data-contrast=\"auto\">. \u201cI think it\u2019s just about the flexibility of what we\u2019re trying to accomplish: This year, it\u2019s all about that iconic slogan, and we are striving to make it even more famous than it is.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XunRZfH6b5k?si=H0BqN9zpEr2UDpfx\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">Following at #2 is Dunkin\u2019 Donuts\u2019 DunKings, starring Ben Affleck, Matt Damon, and Tom Brady in very distinct orange and pink tracksuits. Audiences loved the ad so much <\/span><a href=\"https:\/\/admeter.usatoday.com\/2024\/02\/14\/dunkin-had-unexpected-item-fly-off-shelves-after-super-bowl-58-ad-aired\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">USA Today reports<\/span><\/a><span data-contrast=\"auto\"> that it only took 19 minutes for the item to sell out on the <\/span><a href=\"https:\/\/shopdunkin.com\/collections\/the-dunkings\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Dunkin\u2019 merch website<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All in all, humorous ads make up half of USA Today\u2019s top 10, reinforcing Kantar\u2019s research<\/span><span data-contrast=\"auto\">:<\/span><span data-contrast=\"auto\"> \u201c<\/span><span data-contrast=\"none\">After decades of consistent decline,<\/span> <a href=\"https:\/\/www.thedrum.com\/news\/2024\/01\/08\/after-decades-consistent-decline-humor-advertising-roaring-back-2024\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">humor in advertising is roaring back in 2024.<\/span><\/a><span data-contrast=\"auto\">\u201d Other ads in the top 10 include Uber Eats\u2019 \u201cWorth Remembering,\u201d BMW\u2019s Talkin like Walken,\u201d and Doritos\u2019 \u201cDina and Mita.\u201d <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cHumor in advertising is probably effective because most of us could use a break from some of the news we hear. There&#8217;s just a lot going on,\u201d says Crouch. <\/span><span data-contrast=\"auto\">In times of stress, audiences are looking for some way to get a laugh and smile, and we all like funny things.\u201d <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Clark notes that humor is also effective because it <\/span><b><span data-contrast=\"auto\">helps to improve ad recall<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt&#8217;s really hard to stand out and get people&#8217;s attention because we\u2019re all bombarded with ads everywhere you are,\u201d says Clark. \u201c<\/span><b><span data-contrast=\"auto\">People tend to remember the funny ads more<\/span><\/b><span data-contrast=\"auto\">, and the more you can be thought of, the more likely it is that your brand will prosper. Pair that with a large audience; there\u2019s no better way to do it.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Clark, however, also emphasizes using caution when creating funny ads.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cI often caution our local advertisers because <\/span><b><span data-contrast=\"auto\">funny is hard to do. It has to be done right, and it has to match the brand<\/span><\/b><span data-contrast=\"auto\">,\u201d she says. \u201cYou must have the right creative team in place because offending your target audience is the last thing you want to do.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Crouch agrees.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWhat you think is funny might irritate someone else. The more people you can get from a diverse background to provide feedback, the better,\u201d he advises. \u201c<\/span><b><span data-contrast=\"auto\">You want something that will appeal to everyone.<\/span><\/b><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An example of a great use of humor that appeals to a wide audience and builds brand awareness is WTSP partner <\/span><a href=\"https:\/\/www.weathertitewindows.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Weather Tite Windows<\/span><\/a><span data-contrast=\"auto\">. In these ads, Weather Tite Mike promotes his services and is often seen with a cookie in hand, ending with the catchphrase, \u201cDon\u2019t forget the cookies.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xzG_g9XUcfQ?si=N2UBeIsq6f5WkQ9o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Lesson #3: You Don\u2019t Have to Spend Millions to Make Creative and Effective Ad Campaign<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u201cWhen a network like CBS lands Super Bowl coverage, they sell inventory, and CBS affiliates, like KHOU and WTSP, sell local inventory,\u201d explains Clark. \u201cMany of our local advertisers were excited to get their message out in front of a large group of people they might not necessarily reach elsewhere.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the average national Super Bowl advertiser spent $7 million on a spot, local brands don\u2019t have to break the bank to get in the game. At KHOU, ad space for a 30-second spot can sell for less than <\/span>$400,000.<b><span data-contrast=\"auto\">\u00a0<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">\u201cWe have partners that are big brands, but in some cases, it makes more sense for them to buy a local spot rather than a national spot,\u201d explains Clark. \u201cThey reach a more localized DMA like Houston, with a large audience, creating brand awareness in a specific city or cities for a fraction of the network $7M price.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Following the success of a 2021 Super Bowl campaign and its ad series (mentioned above), Weather Tite Windows provides a great example of a cost-efficient Super Bowl campaign. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For much less than the $7 million price tag, in addition to its 30-second creative, t<\/span>he company was featured on WTSP throughout the day\u2019s coverage with logo placements and promotion of its <b><span data-contrast=\"auto\">\u201c<\/span><\/b><a href=\"https:\/\/www.wtsp.com\/article\/news\/local\/contests\/win-cookies-for-a-year-from-weather-tite-windows\/67-842f444c-8c7d-4693-878b-f7001bd27317\" target=\"_blank\" rel=\"noopener nofollow\"><b><span data-contrast=\"none\">Cookie Bowl\u201d contest<\/span><\/b><\/a><span data-contrast=\"auto\"> in which viewers had a chance to win cookies for a year, courtesy of Weather Tite Windows. It was <\/span>promoted for weeks leading up to the big game.<\/p>\n<p><span data-contrast=\"auto\">\u201cIt captured people&#8217;s attention, that\u2019s for sure. They were getting phone calls and text messages throughout the entire day,\u201d says Crouch. \u201cThe repetition is beneficial for the right advertiser looking to get their name out there. Weather Tite Windows was able to do very successful Super Bowl advertising for a<\/span><b><span data-contrast=\"auto\"> very efficient price.<\/span><\/b><span data-contrast=\"auto\">\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><b><span data-contrast=\"auto\">The Value of Advertising Alongside Sports\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Super Bowl LVIII and its record-breaking audience reinforce the power and variety of opportunities that sports and live events on <a href=\"https:\/\/www.tegna.com\/advertise\/dissecting-the-pivot-in-appointment-tv-with-tegnas-al-reynolds-director-of-research-analytics\/\" target=\"_blank\" rel=\"noopener\">appointment TV<\/a> present for brand advertisers. Whether it be spots, <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/local-sports-sponsorship\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">sponsored content<\/span><\/a><span data-contrast=\"auto\">, an integration, or a contest, how your brand shows up within sports can make a lasting impact on fans.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019ve only just kicked off an amazing year of sports, with an incredible lineup in the year ahead, including the Summer Olympics in Paris. Want to learn more about sports advertising? Be sure to check out: \u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/sports-advertising\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Tips &amp; Strategies for Sports Advertising &amp; Marketing<\/span><\/a><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/sports-advertising-benefits\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Why is Sports Marketing Important? 5 Benefits<\/span><\/a><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/decoding-the-olympics-advertising-game\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Decoding The Olympics Advertising Game<\/span><\/a><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/nfl-season-advertising\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Tackling the Power of NFL Season Advertising<\/span><\/a><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/3-advertising-takeaways-from-super-bowl-lvii-linear-tv-crowned-champion-and-the-importance-of-making-emotional-connections\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">3 Advertising Takeaways from Super Bowl LVII<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">About TEGNA\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Not only do TEGNA\u2019s Linear Broadcast Solutions deliver trusted, high-quality local news and highly rated network programming to millions every day, but we also offer opportunities for partners to reach audiences as diverse as the communities we serve. Align your brand with a trusted local source with national know-how and connect with the right audience at the right time. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s Super Bowl will go down in history with electric plays, record-breaking viewership, and, of course, hilarious ads. We sat down with TEGNA\u2019s Lori Clark and David Crouch to discuss lessons learned from the big game, what this means for brand advertising, the effectiveness of sports marketing, and how the combination can help grow a brand\u2019s business.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":12957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,52,87,67],"tags":[],"class_list":["post-12956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","category-best-practice-tips","category-broadcast","category-sports","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=12956"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/12956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/12957"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=12956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=12956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=12956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}