As the Stanley Cup playoffs approach each spring, millions of eyes turn to the action on the ice, presenting a prime opportunity for brands to connect with a growing, engaged, and loyal audience and lift a Stanley Cup of their own.\u00a0<\/span><\/p>\n That\u2019s because NHL viewers are known for their passion and often have deep emotional connections to the sport and local teams, making them highly engaged consumers with an affinity for brands that advertise alongside and partner with hockey content.\u00a0<\/span><\/p>\n The NHL’s audience has also become <\/span>increasingly diverse<\/b>, encompassing a diverse demographic range, including men and women of various ages, ethnicities, and income levels. It\u2019s also interesting to note that the newly formed Professional Women\u2019s Hockey League (PWHL) is consistently breaking its <\/span>viewership and attendance records<\/span><\/a>, reinforcing that viewership of women\u2019s sports is <\/span>growing<\/span><\/a>.<\/span><\/p>\n