Michael Phelps could very well go down in history as the greatest Olympic athlete of our time. Not only does he hold numerous Olympic records, but he\u2019s also the most decorated Olympian ever, with 28 medals on his resume , collected from 2004 to 2016.<\/p>\n
With such an impressive Olympic resume, he\u2019s become a worldwide icon, and several brands have used his Olympic glory to help sell their products. Here are a few examples.<\/p>\n
Although Phelps\u2019 last Olympic go-round was in 2016, several brands still use his iconic status to help sell their products. Silk, the home of Smooth and Delicious Plant-Based Products<\/a> used Phelps in conjunction with the everyday man, Greg.<\/p>\n In this 30-second spot, Greg is progressing with his daily fitness goals of swimming laps and eating healthy. But along comes Phelps, prompting Greg to take back the spotlight and show that \u201cprogress is perfection.\u201d<\/p>\n Phelps\u2019 Olympic career started at the 2000 Summer Olympics in Sydney at age 15. He did not win any medals, but that didn\u2019t stop Visa from using him in an ad for the 2004 games in Athens.<\/p>\n The 30-second spot<\/a> features Phelps swimming laps between the Parthenon in Athens, Greece, and the Statue of Liberty in New York City in order to promote \u201cthe only card accepted at this summer\u2019s Olympic Games.\u201d<\/p>\n The next Visa campaign to star Phelps would be in 2012 with the “Go World\u201d campaign in several different ads. In this 30-second spot<\/a>, Morgan Freeman narrates Phelps\u2019 most thrilling victory \u2014 winning by 1\/100th of a second at the 2008 Games in Beijing. Freeman also reassures audiences that Phelps is indeed human<\/a>, while this spot<\/a> congratulates him on \u201cwinning more gold medals than anyone, ever.\u201d<\/p>\n Like Visa, Under Armour is a brand that has used Phelps in several ad campaigns throughout his Olympic career, despite not being an Olympic sponsor. The Protect This House<\/a> campaign showed Phelps in the gym, training hard for the 2012 Games in London, in which he became the most decorated Olympian of all time.<\/p>\n Following his 2012 run, Phelps announced his retirement \u2014 but he didn\u2019t stay retired that long. Phelps returned for the 2016 Summer Games in Rio de Janeiro, where he won five more gold medals and one silver. But prior to the Rio Games, Phelps worked with Under Armour on the campaign. In it, Phelps is shown training against the backdrop of a song about \u201cthe last goodbye.\u201d<\/p>\n Amazingly, the campaign won a Film Craft Grand Prix at the Cannes Lions festival and was the second-most shared ad of the 2016 Olympics.<\/p>\n At a time when the world needs hope and unity more than ever, the Olympic Games in Tokyo present brands with a unique opportunity to use their platform, voice, and to deliver powerful messaging that inspires the masses. Using memorable Olympic moments can help brands deliver these messages in a meaningful way.<\/p>\n Get connected<\/a> with TEGNA\u2019s Power of Inspiration team to get started on a gold medal campaign of your own. Follow us\u00a0Twitter<\/a>, and connect with us on LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" With such an impressive Olympic resume, Michael Phelps is not only an athletic icon \u2013 he’s also big in the advertising world. Here are some of his most notable campaigns.<\/p>\n","protected":false},"author":4,"featured_media":9233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/9233"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Phelps Partners with Visa for the Olympics Throughout His Career<\/span>\u00a0<\/span><\/h2>\n
Under\u00a0Armo<\/span>u<\/span>r\u00a0& Phelps Win More Than Gold Medals\u00a0<\/span>\u00a0<\/span><\/h2>\n
What is Your Game Plan for the Tokyo Olympics? <\/strong><\/h3>\n