{"id":8068,"date":"2023-10-23T00:00:00","date_gmt":"2023-10-23T07:00:00","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/2018\/12\/03\/5-last-minute-holiday-marketing-tips-to-reach-last-minute-shoppers\/"},"modified":"2023-10-23T11:43:22","modified_gmt":"2023-10-23T18:43:22","slug":"5-last-minute-holiday-marketing-tips-to-reach-last-minute-shoppers","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/last-minute-holiday-marketing-tips-to-reach-last-minute-shoppers\/","title":{"rendered":"6 Last-Minute Holiday Marketing Tips to Reach Last-Minute Shoppers"},"content":{"rendered":"

With <\/span>Black Friday<\/span><\/a>, Cyber Monday, and <\/span>Small Business Saturday<\/span><\/a> all in the rearview mirror, it\u2019s time to focus on how to capture those last-minute holiday shoppers.\u00a0<\/span>\u00a0<\/span><\/p>\n

How do you grab their attention? How do you get connected with them? How do you engage them? How do you turn them into loyal customers? All in a limited amount of time?<\/span>\u00a0<\/span><\/p>\n

\"Millennial<\/a><\/p>\n

 <\/p>\n

6 Ways to Drive Last-Minute Holiday Shopping Business\u00a0 <\/span><\/b>\u00a0<\/span><\/h2>\n

We\u2019ve come up with five quick, low-cost, and easy-to-deploy tips to help reach last-minute shoppers and turn them into happy customers.<\/span>\u00a0<\/span><\/p>\n

1. Shopping Cart Abandonment Emails<\/span><\/b>\u00a0<\/span><\/h3>\n

Nearly <\/span>78%<\/span><\/a>\u00a0of shoppers abandoned a cart in 2019. Why? They do it for a number of reasons: The checkout process is difficult to navigate, shipping costs are too high, or maybe they don\u2019t want to deal with returns and security concerns.<\/span>\u00a0<\/span><\/p>\n

No matter the case, sending Abandoned Cart Emails is always a good idea. These automated and personalized emails remind the shopper what they left behind in an effort to encourage conversion.<\/span>\u00a0<\/span><\/p>\n

Remember to include attention-grabbing and relevant head\/subject lines with a clear call to action. You\u2019ll also want to include a description and images of the items in the abandoned cart and maybe offer a discount to help seal the deal.<\/span>\u00a0<\/span><\/p>\n

What could it hurt? After all, <\/span>data from Moosend<\/span><\/a> found that:<\/span>\u00a0<\/span><\/p>\n