{"id":8121,"date":"2019-08-26T00:00:00","date_gmt":"2019-08-26T00:00:00","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/2019\/08\/26\/touchdown-how-your-brand-can-score-big-with-the-nfl-tv-ott-digital\/"},"modified":"2023-01-24T21:57:50","modified_gmt":"2023-01-25T04:57:50","slug":"touchdown-how-your-brand-can-score-big-with-the-nfl-tv-ott-digital","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/touchdown-how-your-brand-can-score-big-with-the-nfl-tv-ott-digital\/","title":{"rendered":"Touchdown! How Your Brand Can Score Big with the NFL, TV, OTT, & Digital"},"content":{"rendered":"

Is your brand ready for some football? The NFL and College football seasons are one of the most coveted programming opportunities for advertisers during the year. That\u2019s because Americans watch a LOT of TV, and spend even more time watching sports.<\/span><\/p>\n

What\u2019s the best way to reach these sports fans with messages about your brand? A unique marketing mix of broadcast TV, streaming, and digital assets designed to differentiate your brand while engaging fans could take your brand off the sidelines and into the <\/span>Super Bowl<\/span>.<\/span><\/p>\n

Football has a HUGE TV & OTT Audience<\/strong><\/h2>\n

In 2018, boosted by the Winter Olympics and the Men\u2019s World Cup, viewers watched more than<\/span> one trillion minutes of sports<\/span><\/a> on ESPN, ESPN2, Fox Sports 1, and NBC Sports Network. Break those numbers down further; you\u2019ll see 437 billion minutes were devoted to the NFL and college football regular seasons.<\/span><\/p>\n

To make advertising alongside NFL content move even more inviting, its <\/span>TV ratings rose<\/span><\/a> 5% in 2018, with an average game bringing in 15.8 million viewers. Streaming viewership grew 86% in 2018 as well. To top everything off, the Super Bowl was the <\/span>top single telecast in 2018.<\/span><\/a><\/p>\n

What TV Options Are Available?<\/b><\/h3>\n

Like drawing up a playbook, there are several options to get your brand in the endzone and doing the Ickey Shuffle. Utilizing local TEGNA stations, advertisers can run 30-second commercials during a game\u2019s broadcast, and now with <\/span>new Attribution technology<\/span> (available in select markets), advertisers can link ad views to outcomes.<\/span><\/p>\n

As our own VP of Sales Intelligence, <\/span>Jessica Daigle told Beet.TV,<\/span> \u201cAdvertisers are really looking to buy outcomes. You want to make sure that your local grocery chain or furniture store is actually making money, that business is thriving, and that the community is thriving.\u201d With TV and Broadcast options with TEGNA, you\u2019re able to do both.\u00a0<\/span><\/p>\n

Advertisers can also sponsor football and other sports-related content, <\/span>like this example out of WGRZ<\/span><\/a> in Buffalo, New York. Brands could also consider sponsoring weather and traffic reports on game days, or create their own custom campaign for increased visibility among local sports fans.\u00a0<\/span><\/p>\n

Digital Elements & The Second Screen\u00a0<\/strong><\/h2>\n

While the audience on the big screen is huge, sports fans are also big on using \u201cthe second screen\u201d which means that while they\u2019re watching the game, they\u2019re messaging friends, watching highlights, checking scores and fantasy standings. This presents a multitude of digital opportunities to reach sports fans, as <\/span>stats from Nielsen<\/span><\/a> show:\u00a0<\/span><\/p>\n