{"id":8153,"date":"2020-09-16T00:00:00","date_gmt":"2020-09-16T00:00:00","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/2020\/09\/16\/how-the-rise-in-telehealth-can-help-your-healthcare-brand-reach-new-existing-patients\/"},"modified":"2023-01-25T14:43:14","modified_gmt":"2023-01-25T21:43:14","slug":"how-the-rise-in-telehealth-can-help-your-healthcare-brand-reach-new-existing-patients","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/how-the-rise-in-telehealth-can-help-your-healthcare-brand-reach-new-existing-patients\/","title":{"rendered":"How The Rise in Telehealth Can Help Your Healthcare Brand Reach New & Existing Patients\u00a0\u00a0"},"content":{"rendered":"

\u201cIs vomiting a symptom of COVID?\u201d Is sneezing a symptom of coronavirus?\u201d \u201cIs there a coronavirus cure?\u201d These are among the top searches from<\/span> Google Search Trends<\/span><\/a> during the pandemic.\u00a0\u00a0\u00a0<\/span>\u00a0\u00a0<\/span><\/p>\n

The intense focus on health and wellness represents a massive opportunity for healthcare brands to deliver relevant, meaningful marketing messages to consumers. At TEGNA, we work with hundreds of healthcare brands across the country. We have identified three consumer trends to help your brand create experiences that educate patients and connect with audiences.\u00a0 <\/span><\/p>\n

1. The Rise of Telehealth<\/h3>\n

Since March, the public mindset is avoiding doctor\u2019s offices and healthcare facilities for non-emergencies. Consumers feel staying away allows resources to go to those who need it most and reduces their exposure to the virus. With these new behaviors, the pandemic has advanced telemedicine ten years in just a few months.\u00a0\u00a0<\/span><\/p>\n

Teledoc Health – multinational telemedicine and virtual healthcare company – reported in their Q2 earnings call that year-over-year, the first six months of 2020 showed a 144% growth in visits and 63% revenue growth. We see this trend only continuing to grow. Because of increasing familiarity and comfort with telemedicine, 2021 expects usage and revenue growth beyond 2020.\u00a0\u00a0\u00a0<\/span><\/p>\n

Marketing Action Plan:<\/strong> Many consumers continue putting off in-person visits and unnecessary or non-life-threatening procedures. Meanwhile, some patients are wary of Telehealth services because it\u2019s such a new and unfamiliar concept. This sentiment makes it more critical than ever to focus messaging on reducing the stress of the unknown.<\/span>\u00a0\u00a0<\/span><\/p>\n

Healthcare brands looking to get connected with both new and existing patients should create messaging focuses on telemedicine and safety:\u00a0\u00a0<\/span><\/p>\n