{"id":8178,"date":"2021-01-29T00:00:00","date_gmt":"2021-01-29T00:00:00","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/2021\/01\/29\/tegnas-hometown-mvp-highlighting-nfl-players-positive-impact-on-local-communities\/"},"modified":"2023-01-25T11:47:52","modified_gmt":"2023-01-25T18:47:52","slug":"tegnas-hometown-mvp-highlighting-nfl-players-positive-impact-on-local-communities","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegnas-hometown-mvp-highlighting-nfl-players-positive-impact-on-local-communities\/","title":{"rendered":"TEGNA’s Hometown MVP: Highlighting NFL Players\u2019 Positive Impact on Local Communities\u00a0\u00a0\u00a0"},"content":{"rendered":"

What will happen when the defending Super Bowl Champions – the Kansas City Chiefs – take on Tom Brady and the Buccaneers in Tampa? <\/span>No matter the final score, S<\/span>uper Bowl LV will cap off <\/span>an\u00a0<\/span>NFL season like no other.<\/span> But despite the anxiety surrounding the pandemic, there has been a bright spot. A growing number of <\/span>NFL players are using<\/span>\u00a0the power of their platform\u00a0<\/span>to spark hope, spur action<\/span>,<\/span> and create<\/span>\u00a0change<\/span>. <\/span><\/p>\n

With a mission to serve our communities greater good, TEGNA is helping to amplify<\/span>\u00a0these efforts with\u00a0<\/span>Hometown MVP<\/span><\/b>.\u00a0<\/span>\u00a0<\/span>This national program<\/span>\u00a0sh<\/span>ines\u00a0<\/span>a spotlight on 1<\/span>4<\/span> NFL players and their approach to community engagement. Each segment highlights a different charitable, social, or community-based initiative and the often untold stories of these stars’ significant impact on the fans and families <\/span>who\u00a0<\/span>cheer them on.<\/span>\u00a0<\/span><\/p>\n

\u201cHometown MVP amplifies local stories of hope and service during a very challenging time<\/span>,\u201d said Josh Weinberg, Senior Marketing Strategist at TEGNA. \u201c<\/span>This past year especially, brands have seen the power in sharing these positive stories and investing in their communities<\/span>.<\/span>\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

As part of Hometown MVP, TEGNA\u2019s 10 Tampa Bay<\/a> worked with Bucs’ running back LeSean McCoy to highlight his efforts to improve access to literacy programs for underserved communities.<\/p>\n

In Washington, WUSA9<\/a> showcased Jonathan Allen, a Defensive Lineman for the Washington Football Team, as he focused his efforts <\/span>on mentoring through The Sasha Bruce House<\/span>, an organization that helps homeless children and teenagers.<\/span><\/p>\n

\u201cAs NFL players, we have a powerful platform and understand that our actions have the power to bring much-needed attention to critical issues in the communities where we live and work, said Jonathan Allen, a Defensive Lineman for the Washington Football Team<\/a>. \u201cI am proud to be part of Hometown MVP and help magnify the league\u2019s players’ positive impact on their communities.\u201d<\/span><\/p>\n

In other TEGNA markets, WKYC<\/a> profiled Browns’ defensive back Denzel Ward and his mission to promote heart health after his father’s death due to cardiac arrest.\u00a0<\/span><\/p>\n

It\u2019s no secret that when brands do good in the community, they do well. According to a\u00a0<\/span>recent Nielsen study,<\/span><\/a>\u00a077% of respondents believe when brands partner with athletes to drive social change, the brand becomes more powerful, and 64% have an increased interest in brands that join the fight against racial inequality.<\/span>\u00a0<\/span>\u00a0<\/span>Better yet, according to Wei<\/span>n<\/span>berg, \u201cViewers in the markets where Hometown MVP ran tuned in to watch with those stations seeing increased ratings during the segments.\u201d<\/span>\u00a0<\/span><\/p>\n

About TEGNA\u00a0<\/span><\/b>
\n<\/span>Click here<\/a> to learn more about how we can help your business thrive by aligning with sports content via linear broadcast, over-the-top streaming (OTT), and digital solutions. <\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

NFL players, like Bucs\u2019s\u00a0LeSean\u00a0McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":8179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,93,85,67],"tags":[],"class_list":["post-8178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-tips","category-cause-marketing","category-community","category-sports","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/8178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=8178"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/8178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/8179"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=8178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=8178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=8178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}