{"id":8202,"date":"2021-03-01T00:00:00","date_gmt":"2021-03-01T00:00:00","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/2021\/03\/01\/vaccine-education-becomes-priority-for-healthcare-providers-with-wusa9\/"},"modified":"2023-01-25T12:17:04","modified_gmt":"2023-01-25T19:17:04","slug":"vaccine-education-becomes-priority-for-healthcare-providers-with-wusa9","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/vaccine-education-becomes-priority-for-healthcare-providers-with-wusa9\/","title":{"rendered":"Vaccine Education Becomes Priority for Healthcare Providers with WUSA9"},"content":{"rendered":"

The COVID-19 pandemic changed everything overnight. It changed how we interact with our friends and family, work and do business, go to school \u2026 everything. It was a devastating blow, to say the least. But the human spirit is strong, especially at <\/span>WUSA9<\/span><\/a>\u00a0in Washington D.C.\u00a0<\/span>\u00a0<\/span><\/p>\n

Coming off of a successful run of virtual town hall events on breast cancer, HIV and AIDS, WUSA9 is now turning its efforts to vaccine education with its <\/span>Covid-19 Vaccine Confidence in Diverse Communities<\/span><\/a>\u00a0online event, held on February 17 and hosted by news anchor Lesli Foster.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cLocal news has never been more important than during the pandemic in keeping our communities informed and safe.\u00a0 We take our mission very seriously and whenever there is an opportunity to help connect our community and partners with good information, we find a creative way to do that,” said Michael Valentine, Vice-President & Station Manager at WUSA9.<\/p>\n

\u201cAt WUSA9, we want to inform, inspire and make an impact on our community,\u201d said Darlene Dyer, Integrated Marketing Manager at WUSA9. With the current stat<\/span>istic<\/span>s on vaccine adoption, WUSA9 and <\/span>our\u00a0<\/span>partners have a\u00a0<\/span>significant\u00a0<\/span>opportunity to\u00a0<\/span>achieve<\/span>\u00a0al<\/span>l three of those goals<\/span>.<\/span>\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

According to McKinsey & Company<\/span><\/a>, only 37 percent of Americans are considered to be \u201cinterested adopters\u201d and want to be first in line when a vaccine is available to them. Forty-five percent are considered \u201ccautious adopters\u201d and will need three to 12 months to feel confident enough to get vaccinated, and 18 percent are considered to be \u201cunlikely adopters\u201d for various reasons such as fear of harmful effects or the idea that they don\u2019t need it. <\/span>\u00a0<\/span><\/p>\n

\u201cWe are providing\u00a0<\/span>our community\u00a0<\/span>the information, tools, and resources they need to make an informed decision<\/span>\u00a0about the vaccine<\/span>,\u201d adds Jasmine Day, Media Strategist at WUSA9. \u201cWe want to help people find trust in the recommended vaccines, the providers who administer those vaccines, and the processes and policies that lead to vaccination development.\u201d<\/span>\u00a0<\/span><\/p>\n

With an estimated 63% of Americans on the fence about getting the vaccine, Day says, \u201cthat just means that we have a lot of work to do, and so do our healthcare providers.\u201d<\/span>\u00a0<\/span><\/p>\n

In partnership with healthcare sponsors, WUSA9\u2019s <\/span>work includes promoting virtual town halls <\/span>across\u00a0<\/span>broadcast, digital, and\u00a0<\/span>social media<\/span><\/a>, including segments on\u00a0<\/span>Great Day Washington<\/span><\/a>\u00a0and display ads on WUSA9.com.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Since everyone is still quarantined, w<\/span>e wanted to figure out how to bring the community together virtually,\u201d said Pat Sullivan, Senior Manager, Strategic Partnerships at WUSA 9. And coming together was exactly what the community wanted to do. In the first hour of registration for the first town hall, WUSA9 received nearly 2,000 event registrations. As Sullivan explains, “even though the town halls are s<\/span>till in their infancy, they provide our clients with innovative solutions to connect with the community regarding issues their customers care about.
\n<\/span><\/p>\n

To top it off, Sullivan notes that\u00a0<\/span>WUSA9\u2019s town hall sponsors are pleased to participate in these events<\/span>. \u201cThey want to forge partnerships with companies who can reach consumers who want to be informed, educated, and aware.\u00a0<\/span>T<\/span>hey want to ensure their consumers and<\/span>\u00a0brands are in<\/span>\u00a0good company.\u201d\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Are you in good company?<\/span><\/b>\u00a0<\/span><\/h4>\n

Thinking of how you might amplify your brand\u2019s community efforts or looking to join our affiliates in their efforts to serve the greater good of our communities?\u00a0<\/span>Get in touch.<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Part of being in good company at TEGNA means providing good information and developing good partnerships. WUSA9 did just that with its virtual town hall on vaccine confidence in diverse communities.<\/p>\n","protected":false},"author":4,"featured_media":8203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,84],"tags":[],"class_list":["post-8202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","category-health-care","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/8202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=8202"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/8202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/8203"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=8202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=8202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=8202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}