{"id":9297,"date":"2021-03-05T00:00:00","date_gmt":"2021-03-05T00:00:00","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/2021\/03\/05\/feeling-good-3-ways-brands-can-connect-with-olympic-audiences\/"},"modified":"2022-02-07T08:42:24","modified_gmt":"2022-02-07T15:42:24","slug":"feeling-good-3-ways-brands-can-connect-with-olympic-audiences","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/feeling-good-3-ways-brands-can-connect-with-olympic-audiences\/","title":{"rendered":"Feeling Good: 3 Ways\u00a0Brands Can\u00a0Connect with Olympic Audiences\u00a0\u00a0"},"content":{"rendered":"

So far this year looks a lot different from the last. As we begin to distribute the vaccine and emerge from what was the worst year for most of us, everyone is looking to the Olympic Games for inspiration<\/span>, for hope, for unity<\/span>,<\/span>\u00a0and happiness.\u00a0<\/span>\u00a0<\/span><\/p>\n

A<\/span>s KARE sports anchor Dave Schwartz points out<\/a>, \u201cWe\u2019re all Team USA\u201d and Team USA is poised to do big things at the Summer Games in Tokyo, especially after being postponed for an entire year amid the\u00a0<\/span>pandemic.\u00a0<\/span>\u00a0<\/span><\/p>\n

This anticipation has le<\/span>d Jill Cain, Insights and Sponsorship Director at 9News in Denver, to believe\u00a0<\/span>\u201cThe upcoming Olympic games are forecasted to be the most viewed event of all time,\u201d\u00a0<\/span>she<\/span>\u00a0said. \u201cScale like this is unique in today\u2019s fragmented media landscape. In addition to the scale of the events, both have the ability to create a positive oasis which is increasingly needed in today\u2019s world.<\/span>\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

How does your brand get in on the action?<\/span>\u00a0<\/span><\/p>\n

If you\u2019re<\/span>\u00a0looking to join Team USA and share messages of hope, unity, and happiness<\/span>, you\u2019<\/span>re in good company<\/span>. We\u2019ve asked our Olympic experts at KARE in Minneapolis to share their best practices for\u00a0<\/span>these types of campaigns.\u00a0<\/span>\u00a0<\/span><\/p>\n

1. Have Confidence<\/span><\/b>\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

The Olympics have the power to present your brand message to millions and alongside content and inspirational moments that people will be talking about for years to come<\/span>\u00a0\u2013 like when Michael Phelps won his 23rd Gold Medal, or when Kerri Strug broke her ankle\u00a0<\/span>i<\/span>n\u00a0<\/span>that<\/span><\/i>\u00a0historic performance.\u00a0<\/span>\u00a0<\/span><\/p>\n

For smaller<\/span>\u00a0and more local<\/span>\u00a0busin<\/span>esses<\/span>,\u00a0<\/span>being on such a big stage<\/span>\u00a0can be intimidating, but not a cause for concern<\/span>, according to\u00a0<\/span>Kevin\u00a0<\/span>Carlow<\/span>, Account Executive at KARE.<\/span>\u00a0<\/span><\/p>\n

\u201cI think the Olympics can seem too big for a lot of local clients when they first hear about it. They think it\u2019s out of their league, and that\u2019s just not the case<\/span>,<\/span>\u201d<\/span>\u00a0he said.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Joanie Kraus, Director of Sales at KARE agrees. \u201cEven if the brand doesn\u2019t think they\u2019re a fit, there\u2019s something creative they can do. One of our retail clients, for example, we helped them create spots with outdoor furniture jumping into a pool for the Summer Games, and then outdoor furniture skiing and figure skating for the Winter Games<\/span>,<\/span>\u201d s<\/span>he explained.\u00a0<\/span>\u201cEveryone just loves it.\u201d<\/span>\u00a0<\/span><\/p>\n