{"id":9380,"date":"2020-04-27T00:00:00","date_gmt":"2020-04-27T00:00:00","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/2020\/04\/27\/lifetimewindows\/"},"modified":"2023-02-09T08:20:29","modified_gmt":"2023-02-09T15:20:29","slug":"lifetimewindows","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/lifetimewindows\/","title":{"rendered":"Good Work: How a Home Services Company Uses Broadcast to Stay Present and Support the Community During COVID-19"},"content":{"rendered":"

By truly carin<\/span>g for and understanding their marketplace and customers, the<\/span>\u00a0team<\/span>\u00a0<\/span>at Lifetime Windows and Siding\u00a0<\/span>made a plan to make a difference in their community as people began to find themselves struggling.<\/span><\/p>\n

Lifetime\u2019s Director of Marketing, Phil O\u2019Dell, had a few key goals in mind\u00a0<\/span>for the company\u2019s<\/span>\u00a0COVID-19 response. According to O\u2019Dell, \u201cthe two key issues we were dealing with\u00a0at\u00a0Lifetime were how do we stay active in the marketplace – and viable, and how do we work with and support the community during a difficult time?\u201d<\/span><\/p>\n

Li<\/span>fetime turned to TEGNA and\u00a0<\/span>9NEWS\u00a0<\/span>Account Executive, Brittany Keenan, for help in changing course to meet these new and unexpected market conditions.\u00a0\u00a0<\/span>\u201c<\/span>After my call with Peter and hearing his mission to help his current clients, as well as the Denver community, I realized that his advertising strategy was bigger than just promoting his business. He truly cares and wants to lend a helping hand to those in need<\/span>\u201d\u00a0<\/span>she says.<\/span><\/p>\n

Driving home their core message during this time was of the utmost importance for the Lifetime team. Letting the Den<\/span>ver area know that the following\u00a0<\/span>three key points were at the top of their marketing priority list:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Their teams were operating safely in client homes.<\/span>\u00a0<\/span><\/li>\n
  2. They were running the largest promotion in their history, offering 40% off windows, siding, and installations.<\/span>\u00a0<\/span><\/li>\n
  3. They were p<\/span>artnering with a local charity, Food Bank of the Rockies, to help support their community in the midst of the crisis.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    O\u2019Dell commented, \u201cTV has been incredibly effective for us. It\u2019s helped us position ourselves as a leading brand in the Denver marketplace. It\u2019s really been instrumental in helping us be successful.\u201d<\/span><\/p>\n

    With the help of KUSA, Lifetime crafted new broadcast campaigns that pulled into sharp focus the core of messaging they wanted to deliver<\/span> in their marketplace. Additionally, Lifetime was featured in segments during Colorado and Company, <\/span>9NEWS\u2019\u00a0<\/span>lifestyle\u00a0<\/span>show<\/span>.\u00a0<\/span>\u00a0Keenan remarked, \u201c<\/span>It feels good to work with clients who see beyond their own business and want to impact better lives for others. Our relationship with Lifetime Windows is a true partnership<\/span>!\u201d<\/span><\/p>\n

    On top of the success they are finding during this period with broadcast advertising in the Denver Market, Lifetime is happy to report that to date, they have\u00a0<\/span>raised more than $10,000 for<\/span>\u00a0Food Bank of The Rockies.<\/span><\/p>\n

    Improving your business and your communities during difficult times can be accomplished \u2013 it truly depends on your heart, vision, commitment to thrive<\/span>\u00a0and the right partners.\u00a0 Or, as Rebecca\u00a0Chapla, Lifetime\u2019s Marketing Manager\u00a0<\/span>put it, \u201cUtilize your media partners<\/span>.<\/span>\u00a0They are on your side, and they will help you fight through this \u2013 for today and for the future.\u201d<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    There has been a considerable amount of information regarding why it\u2019s important to remain active, visible, and connected during a crisis but it’s easier said than done. One home services company in Denver, Colorado has found a way through a special partnership with local NBC affiliate, 9NEWS.<\/p>\n","protected":false},"author":4,"featured_media":9971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,69,59],"tags":[],"class_list":["post-9380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-results","category-good-work-videos-success-stories","category-home-services","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9380"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/9971"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}