Even in the best of times it can be difficult to see the radiance of the human spirit cut through the haze of what we view as perilous or broken in the world.<\/p>\n
Our pace of life, intense focus on <\/span>the<\/span> things in front of u<\/span>s <\/span>and other distractions <\/span>can <\/span>obscure the good that occurs <\/span>i<\/span>n our <\/span>communities daily.<\/span>\u00a0 <\/span>Hope, the <\/span>rescue boat <\/span>we all seek during trying times, seems to drift far from s<\/span>hore, leaving us stranded on<\/span> our own islands of <\/span>unease<\/span>. And that, it seems, is<\/span> where many of us find ourselves these <\/span>days as<\/span> COVID-19 <\/span>news continues <\/span>to bring more questions than answers, more anxiety tha<\/span>n<\/span> calm<\/span> and <\/span>more <\/span>downheartedness<\/span> than joy<\/span>.<\/span> Hope, <\/span>at <\/span>this point <\/span>in time<\/span>, is in high demand.<\/span>\u00a0<\/span><\/p>\n That<\/span>\u2019<\/span>s where non-profits <\/span>like <\/span>Atlanta-based <\/span>Points Of Light make a difference in the lives <\/span>of so many around the globe. <\/span>Points <\/span>Of <\/span>Light inspires<\/span>, equip<\/span>s<\/span> and connect<\/span>s<\/span> nonprofits, businesses and individuals ready to apply their time, talent, voice and resources to solve society\u2019s greatest challenges.<\/span> Driving this <\/span>undertaking<\/span>, especially <\/span>during a <\/span>crisis that is global in scope<\/span>, requires <\/span>rock-steady marketing <\/span>p<\/span>artners<\/span> that understand <\/span>your vision and can <\/span>bring attention to your <\/span>mission and <\/span>message.<\/span>\u00a0<\/span><\/p>\n According to Points Of Light <\/span>President and <\/span>CEO Natalye Paquin, <\/span>\u201cTelling the stories and recognizing <\/span>the power of people in their communities <\/span>is more important than ever<\/span>.<\/span>\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n Points Of Light, a longstanding TEGNA partner, <\/span>adapted their messaging to reflect the onset <\/span>and spread of COVID-19<\/span>,<\/span> highlight<\/span>ing<\/span> the <\/span>inspiring<\/span> work that was being done by <\/span>members of <\/span>their<\/span> expansive<\/span> network<\/span>. <\/span>\u201cBecause of COVID-19, now more than ever we want to lift up and celebrate <\/span>that work<\/span>,<\/span>\u201d <\/span>Paquin <\/span>remarked.\u00a0<\/span>\u00a0<\/span><\/p>\n As a <\/span>marketing <\/span>partner, TEGNA<\/span> utilized broadcast and social media to <\/span>reach viewers across the country and create greater awareness for <\/span>Global Volunteer Month and <\/span>Points Of Light<\/span>\u2019s #LocalLight<\/span> volunteer program<\/span>. <\/span>This integrated strategy enabled<\/span> Points Of Ligh<\/span>t <\/span>to elevate and amplify their<\/span> message of hope,<\/span> compassion <\/span>and the powerful force of human connection <\/span>and goodwill <\/span>during <\/span>a <\/span>trying time for all Americans.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n According to TEGNA General Sales Manager Minerva <\/span>Nada, <\/span>\u201cWe partnered with Points of Light to showcase that the idea of virtual volunteerism was just as important- especially now due to C<\/span>OVID<\/span>-19. We took the same campaign pre-C<\/span>OVID<\/span>-19<\/span> and pivoted and brainstormed to get through all the obstacles that changed daily. \u201d<\/span>\u00a0<\/span><\/p>\n Points Of Light also leveraged their dynamic content relationship with TEGNA through <\/span>Heart Threads, TEGNA\u2019s inspirational<\/span> digital story-telling series. They used positive stories <\/span>from <\/span>around their network and <\/span>creat<\/span>ed<\/span> touching <\/span>online vignettes<\/span> centering around<\/span> COVID-19 that <\/span>have been shared nationally.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n The difference made <\/span>by<\/span> Points of Light\u2019s <\/span>partnership with TEGNA <\/span>is <\/span>powerful<\/span>. According to Paquin, \u201c<\/span>A<\/span>s a result of our Partnership with TEGNA, <\/span>we\u2019ve seen a substantial<\/span> increase in our website<\/span> traffic<\/span> and<\/span> we\u2019re receiving a lot more stories<\/span>. W<\/span>e have also seen an increase in our social media following<\/span> \u2013 which has really helped us get <\/span>our <\/span>message out<\/span> \u2013 and we know it is a direct result of our relationship with TEGNA<\/span>.<\/span>\u201d\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n Bishop Desmond Tutu, f<\/span>amed <\/span>human rights activist and Nobel Prize winner<\/span>, once stated \u201c<\/span>Hope is being able to see<\/span> that there is light despite all of the darkness\u201d<\/span>. With that spirit, Points of Light <\/span>illuminates the good <\/span>not only in our communities, but ac<\/span>ross the globe <\/span>at a time when it is needed most.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" As COVID-19 continues to bring more questions than answers, hope is in high demand. Watch as one non-profit is able to leverage TEGNA resources to amplify their message of hope, compassion, and the powerful force of human connection.<\/p>\n","protected":false},"author":4,"featured_media":9970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,69],"tags":[],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-results","category-good-work-videos-success-stories","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9382"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/9970"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span><\/p>\n