{"id":9458,"date":"2021-03-18T20:01:15","date_gmt":"2021-03-18T20:01:15","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/?p=9458"},"modified":"2023-01-25T12:27:42","modified_gmt":"2023-01-25T19:27:42","slug":"tegna-to-share-new-insights-at-iabs-newfronts","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegna-to-share-new-insights-at-iabs-newfronts\/","title":{"rendered":"TEGNA\u00a0to Share New Insights at\u00a0IAB\u2019s\u00a0NewFronts\u00a0\u00a0"},"content":{"rendered":"

Interested in watching our NewFronts presentation live? Click here<\/a> and register for free using our code <\/i>TEGNANF21.<\/p>\n

1. What are the 2021 IAB NewFronts?\u00a0<\/span><\/b><\/h3>\n

The IAB NewFronts is<\/span>\u00a0the<\/span>\u00a0<\/span>world\u2019s largest digital content marketplace\u00a0<\/span>that gives and<\/span>\u00a0<\/span>offers<\/span>\u00a0media buyers a first look at the latest digital content from the biggest names in media. This showcase brings together thousands of brands, agencies, and media buyers for a week full of digital content presentations\u00a0<\/span>that<\/span>\u00a0kickstart discussions about issues critical to the future of the media industry.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

This year\u2019s event for media buyers will take place from May 3 to May 7<\/span>\u00a0and is by invitation only<\/span>.\u00a0<\/span>Click here to request an invite <\/span><\/a>and watch the video from IAB below to learn more about this amazing event.<\/p>\n

IAB NewFronts Returns on May 3-6, 2021<\/a> from IAB<\/a> on Vimeo<\/a>.<\/p>\n

2. What can attendees expect from TEGNA<\/span><\/b>?\u00a0<\/span><\/b><\/h3>\n

Alongside some of the biggest publishers in the world, TEGNA will share\u00a0<\/span>insights on the state of local media<\/span>\u00a0and how advertisers can capitalize on the\u00a0<\/span>latest trends<\/span>.<\/span>\u00a0<\/span>In a post-COVID world, several factors are<\/span>\u00a0at play\u00a0<\/span>that are\u00a0<\/span>dynamically shaping the future of local media.<\/span>\u00a0<\/span>From a new American migration to\u00a0<\/span>a new chapter in millennial life\u00a0<\/span>to\u00a0<\/span>a<\/span> new and<\/span>\u00a0a<\/span>\u00a0local renaissance,\u00a0<\/span>TEGNA<\/span>\u00a0<\/span>will explore\u00a0<\/span>these factors and\u00a0<\/span>share how\u00a0<\/span>our strategy of reinventing local media in the digital age\u00a0<\/span>is creating new benefits for advertisers. Here’s a little bit of what to expect.\u00a0<\/span><\/p>\n

    \n
  • Adam Ostrow, Chief Digital Officer, TEGNA, will speak about the shift to all things local <\/span>\u00a0<\/span><\/li>\n
  • Ross Jackson, NFL & College Channel Coordinator at Locked On Podcast Network, will talk about communities of passion<\/span>\u00a0<\/span><\/li>\n
  • Joanie Vasiliadis, Vice President, Digital Content, will speak on the news trust halo <\/span>\u00a0<\/span><\/li>\n
  • John Vilade, Head of Advertising Sales, PREMION, will discuss the power of trusted relationships<\/span>\u00a0<\/span><\/li>\n
  • Jessica Daigle, Vice President of Sales Intelligence, will speak on how to measure campaign results<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    3. <\/span>Why Should My Brand Care?\u00a0\u00a0<\/span><\/b><\/h3>\n

    In a post-COVID world, consumers <\/span>will be shopping,\u00a0<\/span>playing,<\/span>\u00a0and letting loose. Where will all that happen? In local communities\u00a0<\/span>all across<\/span>\u00a0the country.\u00a0<\/span>For brands to participate in the American comeback,\u00a0<\/span>they will need to know these communities and find ways to deliver local relevance at scale.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    The\u00a0Interactive\u00a0Advertising\u00a0Bureau\u2019s\u00a0annual NewFronts\u00a0are a signature event in digital advertising. This year,\u00a0TEGNA\u00a0will be\u00a0featured\u00a0among a select group of presenters\u00a0sharing powerful insights about local media in the digital age. What does this mean for your brand? Here are three things you need to know.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":9459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-9458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9458"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/9459"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}