{"id":9461,"date":"2021-03-22T20:04:00","date_gmt":"2021-03-22T20:04:00","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/?p=9461"},"modified":"2023-01-26T15:01:39","modified_gmt":"2023-01-26T22:01:39","slug":"kgw-great-food-drive-fights-back-against-hunger-in-oregon","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/kgw-great-food-drive-fights-back-against-hunger-in-oregon\/","title":{"rendered":"KGW Great Food Drive Fights Back Against Hunger in Oregon"},"content":{"rendered":"

Even before the pandemic began, hunger was a real problem in Oregon. One in 11 of its residents were food insecure. Accelerated by the public health concerns and economic uncertainty, today\u00a0<\/span>that number has risen to 1 in 6<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s a problem that the team at\u00a0<\/span>KGW<\/span><\/a> in Portland doesn\u2019t take lightly. Knowing that almost 50 percent of Oregon\u2019s children face food insecurity, the station has run the <\/span>KGW Great Food Drive<\/span><\/a>\u00a0for the past 18 years to help the cause.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cBecause of the pandemic and recent wildfires, the KGW Great Food Drive is essential this year,\u201d said Steve Carter, President and General Manager of KGW. \u201cProviding nourishing food now will help fuel a better and stronger future for everyone and we appreciate the ongoing commitment from our corporate partners who make this a top initiative in their community work.\u201d<\/span>\u00a0<\/span><\/p>\n

This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington. <\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019ve made it our mission over the last 20 years to improve accessibility to nourishing organic foods,\u201d said Kelly McCann, senior brand manager Pacific Foods. \u201cOur partnership with the KGW Great Food Drive is just one more way we\u2019re supporting those in need, beginning in our backyard.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Another way KGW is making a difference is with its impactful storytelling surrounding the issue.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cAt KGW, one of our core values is the community, and I think it’s imperative we get involved and do something that makes a difference – and we can do that with our airwaves,\u201d said Skyler Stever, Creative Director at KGW. <\/span>\u00a0<\/span><\/p>\n

KGW has the power to reach a wide audience with news segments, promos, and digital elements, but the real inspiration and calls to action stem from the stories it tells. One of the inspirational stories Stever has told through the KGW Food Drive lens is <\/span>Mariah Taylor<\/span><\/a>\u2019s<\/span>, an 81-year-old woman who delivers up to 800 pounds of food to homeless camps each week – despite the pandemic. <\/span>\u00a0<\/span><\/p>\n

\u201cThese stories are so meaningful, and I\u2019m not sure we often take enough time to reflect and appreciate the impact we have in our community,\u201d said Ashley\u00a0Korslien, KGW reporter.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cIt just goes to show that as we unwrap some of these stories, it can be the saddest thing,\u201d said Stever. \u201cBut at the same time, there\u2019s an opportunity to do great things. If you partner with the right people, you can get it done and that\u2019s a beautiful thing.\u201d\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington. \u00a0<\/p>\n","protected":false},"author":4,"featured_media":10083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,93,85],"tags":[],"class_list":["post-9461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-cause-marketing","category-community","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9461"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10083"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}